The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
The ABM Way!
Episode 15: Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern|CMO @Cosmo Consult
Cracking the European IT Market: GTM Strategies & Masterclass with Peter Dibbern.
In this powerhouse episode of The ABM Way, Omprakash sits down with Peter Dibbern, CMO of Cosmo Consult, one of Europe’s top Microsoft partners, who will reveal the real-world challenges and strategies of building a pipeline in a conservative, engineering-driven market like Germany.
From building your pipeline without vendor dependency to crafting field events that convert, this conversation is a must-listen for founders, GTM leaders, and marketers navigating the European IT services landscape.
In this Episode, we discussed:
- Building a pipeline without vendor dependency
- How to win trust in conservative markets like Germany
- Aligning sales and marketing for real outcomes
- How to make events generate real revenue
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