The ABM Way!
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems.
Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more.
Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM programs.
Podcasting since 2022 • 13 episodes
The ABM Way!
Latest Episodes
Episode 13:Why Marketing Ops Is Your GTM Pit Crew and Not a Tech Helpdesk| Darrell Alfonso
Why Marketing Ops Is Your GTM Pit Crew — Not a Tech Helpdesk.In this powerhouse episode, I’m joined by Darrell Alfonso, Director of Marketing Strategy & Operations at Indeed and one of the most respect...
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Season 1
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Episode 13
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48:30
Episode 12: The Bold ABM Moves No One Talks About (But You Should Try in 2025)|Emilia Korczynska
The Bold ABM Moves No One Talks About (But You Should Try in 2025) In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies th...
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Season 1
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Episode 12
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42:08
Episode 11: From the Dawn of the Internet to AI-Insights from a 3-Decade Expert in Branding,SEO and ABM-Patricia McParland
In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, r...
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Season 1
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Episode 11
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31:22
Episode 10: Why your ABM advertising doesn't work and how to fix it with Yulia Olennikova
In this episode of The ABM WAY Omprakash karuppanan and Yulia Olennikova from
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Season 1
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Episode 10
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32:28
Episode 9: Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!| Naomi Soman
Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!In this episode of the The ABM Blitz series, Naomi Soman from
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Season 1
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Episode 9
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38:25
