Making a (Multi) Million Dollar MedSpa
Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field!
Making a (Multi) Million Dollar MedSpa
Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.
In today's discussion:
- Building brand recognition within your local community
- Connecting with other businesses for collaboration
- Finding like-minded businesses that align with your goals
- Hosting small, impactful events
- Organizing give-back events to engage your community
- Defining the goal of each event for maximum success
- Customizing events to fit your brand and audience
- Starting small: One event a month to build momentum
- Social media strategies that are working today
- Using AI to streamline marketing and operations
Links & Resources:
LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers