Making a (Multi) Million Dollar MedSpa
Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field!
Episodes
84 episodes
Episode #79 - The Difference Between Doing More and Doing It Right with Christina Naugle
You thought we were done but we're BACK!Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and ...
Episode #78 - Can You Do Laser Treatments in the Summer? What Actually Works
In this episode, Kathy challenges the default assumption that lasers should slow down in the summer, arguing the real issue is not the season, it’s patient selection and compliance. She breaks down how Fitzpatrick type, sunscreen behavior, and ...
Episode # 77- Shifting from Per-Pulse to Total Energy Strategy with Sofwave CIO, James Bartholomeusz
Most providers are focusing on the wrong variables when it comes to energy-based treatments. James Bartholomeusz, Chief Innovation Officer at Sofwave, joins Kathy to break down how providers should evaluate and apply energy-based devices and wh...
Episode #76 - Case Study: How One Provider Accelerated Her Growth Through Hands-On Training with Payton Amato
Breaking into aesthetic medicine can feel overwhelming for new injectors. In this episode, Kathy sits down with Payton Amato, a nurse from EVOLV...
Episode #75 - AI's Role in the Modern Medspa with Dr. Johnny Franco
Dr. Johnny Franco joins Kat Taranto to share what it truly takes to scale a modern aesthetic practice, from subleasing a 600-square-foot office to leading three locations and 90 employees. The...
Episode #74 - Hiring, Budget, and Build-Out Strategies for New Medspas with Tracie Duke
In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They ...
Episode #73 - It's Not A Talent Issue, It's A Training Issue with Matt Taranto
In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss...
Episode #72 - How Small Events Create Big Revenue in Medspas
In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually ...
Episode #71 - Inside Hormone Optimization: Myths, Mindset & Medical Truth with Dr. Melinda Silva
IT'S THE SEASON FINALE!In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of
Episode #70 - The Strategy Behind AesthetiCare’s $3.7M Open House with Karen Cobb
In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, a...
Episode #69 - Stop Selling, Start Connecting: How Education Drives Retail Sales with Robyn Jennett
In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communicat...
Episode #68 - The Blueprint for Accelerated Treatment Onboarding
When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best p...
Episode #67 - From Consultation to Results: An Injectable Case Study
In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, ...
Episode #66 - Things New Providers Get Wrong
In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them.From over-relying on energy levels to skipping test spots, K...
Episode #65 - Aesthetics Over the Years, Part 3 with Judy Ribbey
In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow...
Episode #64 - Aesthetics Over the Years, Part 2 with Matt Taranto
In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely ...
Episode #63 - March Madness Reveal: Treatment, Settings, & More
Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest spo...
Episode #62 - Giving Back as a Business: Simple Ways to Make a Big Impact
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating econo...
Episode #61 - Aesthetics Over the Years, Part 1
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating econo...
Episode #60 - Thinking Outside the Box for External Marketing with Laurie Morrissey
Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a chan...
Episode #59 - Data-Driven Decisions: The Reports Every Medspa Owner Needs
Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to...
Episode #58 - 10 Things I'm Loving This Valentine's Day
Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from g...
Episode #57 - The New Menopause with Dr. Mary Claire Haver
The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver. Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a ...
Episode #56 - All Aboard the Onboarding Train
Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at Aestheti...
Episode #55 - A Sneak Peek at Our Holiday Promotions
In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the...