Loyalty Out Loud
The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Loyalty Out Loud will tackle a different topic with new guests every episode, digging into the industry's past or shooting into its future at any minute.
Episodes
15 episodes
Loyalty Out Loud | Episode 5 | Emotional Loyalty: ELI & BLQ (Danny Socolof & Don Smith)
In our last episode, Joe chatted with Don Smith, Capillary’s Global Consulting Officer (US/Europe) about the industry-leading Brierley Loyalty Quotient (BLQ) and the importance of emotional loyalty. This month, we are proud to announce that Cap...
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46:31
Loyalty Out Loud | Episode 4 | Don Smith and Strategy
In our last episode, Joe spoke with Bill Swift about the Brierley acquisition and how it has set up Capillary to become the best loyalty solutions provider globally. This month, Joe sits down with Don Smith, Capillary’s Global Consulting Office...
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19:04
Loyalty Out Loud | Episode 3 | Bill Swift and the Brierley Acquisition
Capillary acquired Brierley+Partners in April 2023 to gain momentum to become the best loyalty solutions provider globally. Acquiring Brierley has strengthened Capillary’s position in the US by leveraging Brierley’s 30+ years of industry experi...
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9:52
Loyalty Out Loud | Episode 2 | Ned Shugrue and the Forrester Wave
Capillary Technologies was recently named a Leader in The Forrester Wave™: Loyalty Technology Solutions, Q1 2023 Report. The report evaluated 12 of the most significant loyalty solutions providers and Capillary earned a 5/5 in 13 criteria.<...
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14:51
Loyalty Out Loud | Episode 1 | Introduction
The loyalty industry landscape changes daily, and it's almost impossible to stay on top of new trends, marketplace shake-ups, or stories of the past that shaped where the industry is today. That's why Joe Doran is starting a new podcast called ...
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0:44
Experience Architecture - Ep. 8 - Social Listening
Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting...
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Season 1
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Episode 8
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30:06
Experience Architecture - Ep. 7 - The Godfather of Loyalty Marketing
A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revo...
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Season 1
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Episode 7
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41:28
Experience Architecture - Ep. 6 - Web Access for All
Katy Jones, QA Lead at The Nerdery (Chicago) joins the show to talk to Joe about website accessibility and the changes that marketers and digital managers alike should know and be aware of - how can we make our digital campaigns accessible to all?
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Season 1
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Episode 6
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19:12
Experience Architecture- Ep.5 - Michael McCarthy, Inkit CEO
Michael McCarthy comes to chat about personalized direct mail. Direct mail is not dead in the modern digital world - rather it can be made more powerful than ever with tools like the ones Inkit has developed.
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Season 1
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Episode 5
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24:47
Experience Architecture - Our Thoughts 2 - Loyalty + Wearables
How should you integrate wearables into your loyalty program? Should you?Our thoughts.
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Season 1
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Episode 5
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10:40
Experience Architecture - Ep. 4 - Collin Graves and Geoffrey Serdar
Creating an excellent Client experience through managed services. Collin and Geoffrey may come from vastly different career fields, but they both rely on establishing high expectations and then delivering on those expectations. Geoffrey Serdar: ge...
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Season 1
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Episode 4
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44:19
Experience Architecture - Ep. 3 - Jason Headding
In this episode of EA, Joe talks to Jason Headding from Best Buy Magnolia about how they create incredible experiences for their customers looking to make their world more connected. This starts with how they train their employees, then to their M...
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Season 1
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Episode 3
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17:48
Experience Architecture - Ep. 2 - Will Hanson
The "Bouldering Project" franchisees have opened their third location in Minneapolis this past November and the response has been nothing short of amazing. Whether you love or hate your gym, the team at Minneapolis Bouldering Project (MBP) has cre...
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Season 1
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Episode 2
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14:31
Experience Architecture - Our Thoughts 1 - "Alexa, tell Delta to cancel my Uber."
In this episode, we share Persuade's thoughts on voice in loyalty. Really, we're just talking about what we wish our travel apps could do. persuadeloyalty.com@persuadeloyaltyCryptoRewardsExchange.com
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Season 1
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Episode 1
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7:33
