Tow Professional Podcast
Tow Professional Podcast
Beyond the Tow: The Future of EV Roadside Rescue
The electric vehicle revolution isn't just changing how we drive—it's transforming roadside assistance forever. In this eye-opening conversation with Ron Sledzieski, founder of EV Road Hero, we uncover a game-changing opportunity for tow operators nationwide.
Forget everything you thought you knew about handling stranded EVs. Ron introduces us to mobile EV rescue charging—a faster, safer, and far easier alternative to traditional towing methods. His portable 200-pound charging unit delivers ultra-clean power that can provide stranded electric vehicles with 5-10 miles of range in just 20 minutes—enough to reach the nearest charging station.
What makes this solution revolutionary isn't just the technology; it's the business model. Tow operators can charge around $200 per rescue ($100 plug fee plus $100 for the charging session), completing the service in a fraction of the time a traditional tow requires. For operators already receiving calls about stranded EVs, this $4,995 investment could transform their business efficiency and profitability.
We explore fascinating revenue opportunities beyond simple rescue charging, including subscription-based "range anxiety insurance" that provides passive income from EV owners seeking peace of mind. One operator already has 83 monthly subscribers at $19.99 each while averaging just one actual service call per month!
Ron clarifies the crucial distinction between "rescue charging" (emergency roadside assistance) and "convenience charging" (non-emergency full charges), explaining why his solution is specifically designed for roadside emergencies. He also shares exciting developments in grid-based commercial charging stations with simplified tap-to-pay systems.
Ready to position your towing business at the forefront of this growing market? Connect with Ron directly at 203-710-9300 or visit evroadhero.com to learn how you can turn stranded EVs into one of your most profitable service calls.
Welcome one and all to Toe Professional Podcast. Remember, this is your podcast. It's for the pros that have a need to know, that are on the go. This is truly the voice of the towing and recovery industry. I'm DJ Harrington, your co-host, better known as the Toe Doctor, and the real host of this program is the president and publisher of Toe Professional Magazine, a very good friend of the industry and a dear friend of mine, darren Weaver. Darren, how are you this beautiful day?
Speaker 2:Man, I am fantastic, DJ, I'll tell you, since I'm sitting in the the air conditioning, it's a great place to be when you're uh down here in alabama and the devil's armpit, uh, it's uh a cool balmy 107, real feel today. Um is how it feels. They say it's 87, but a spontaneous uh combustion is on the calendar yeah, we're in the 90s here, my daughter's dogs that were babysitting.
Speaker 1:they do not want to go out, except to go out and do their business and come right back into the air and get a sheet.
Speaker 2:They don't want to play in that heat, no time.
Speaker 1:No, or they jump in the pool and then you have to yell at them and say, get out of the pool and come back in and we'll take a towel to them. This is going to be a great podcast. You got a friend on here that really. I hope each and every one of our 20 000 listeners are really getting ready to take some notes and make sure that uh ron is heard by many, many people. So I don't know if you you want to do the first one.
Speaker 2:Yeah, I'd be glad to DJ, I'd be glad to. Well, hey, like DJ said, I can't agree with him enough. I met Ron Slodinski of EV Road Hero at a past tow show and let me tell you, when I saw the product it just blew me away and I knew that there was going to be a lot of tow professionals. He could help in this industry, dj, from both sides of his business, so I could not wait. We've had him in the magazine. A terrific edit hit about charging ahead how tow operators can profit from EV charging. That came out in issue four of the publication. So this is something like you said, these guys need to take notes. And with that I'll say this Ron, tell us to start out for our listeners. Tell us a little bit about your company and give us an overview. Yeah, sure.
Speaker 3:Well, darian DJ, thanks for having me on. I love how you guys have fun on this and I'm excited to be here, so thanks for inviting me. So we've got a couple brands with our company. First is EV Charge Hero and you know we won't talk a whole lot about that, but just maybe a little bit here and there and that's with electric grid connected EV chargers Basically your standard EV chargers that people will see on the side of the road, connected to the electrical grid, and they're for businesses like apartments, hotels, restaurants, and what we do is we have our own brand and we do some of that and there could be money to make for tow operators there of that and there could be money to make for tow operators there.
Speaker 3:What we'll focus on today, and how you and I met, is with our EV Road Hero, and that's all about mobile EV rescue charging. You know the the mobile part and the rescue part are keywords for stranded EVs and what we do is we design the equipment, we build the equipment and it's for tow operators so they can give stranded EVs a quick boost. It's just fast, quick, clean and easy right there on the side of the road rather than towing a stranded EV.
Speaker 2:Well, I tell you that that makes a lot of sense right there and probably cuts down on the, helps out with safety as well, because you're cutting the time that they're on the side of the road or stranded a lot of times with those evs, when they're dead, they're dead right there, and time, uh, really matters and getting them moved. So fantastic solution here. Well, dj, I'm gonna throw it to you sir all right.
Speaker 1:So, ron, I'm thinking of all of our listeners. Why should a toer operator care about this product?
Speaker 3:Yeah, you know, dj, that's a good one. You know what? I've crystallized this as we've been talking with people and a few things. It's our, it's our tagline It's's easier, faster and safer than towing a stranded ev. That's it. Those are the things to remember. And, darren, hit the name on the head or hit, hit the hit the nail on the head with safety.
Speaker 3:Let's start with safety. You know who wants to be out there dragging up a heavy ev with dollies and getting on the back of the flatbed with cars going by at 60, 70 miles an hour. Typically it's always at night or in the rain, right? So, yes, safer and faster and easier. So you know, really, you just show up, you've got this, our little unit, you plug it into the stranded EV and then, 20 minutes later, you know you're sitting in your truck on your phone or just relaxing. 20 minutes later, you know you're sitting in your truck on your phone or just relaxing. 20 minutes later, you've added five to 10 miles of rescue charge of range to the EV and that's enough to get them back on the road. So why should they care? Faster, safer, easier, and then you know we'll talk about the profit a little bit too on how that also helps just make the money a little easier, dj. So that's, that's the number one thing is why they care.
Speaker 1:Because of those reasons now I have to tell you this ron darren and I when we were up in the chattanooga tow show last year yeah, and there were three tesla approved towing guys that have repair shops for Tesla.
Speaker 3:Yeah.
Speaker 1:And they. They sent them the tire to bring out a tire to a Tesla guy Instead of towing them. They actually pay them outrageous money to put a tire on. Oh yeah, instead of towing the guy. Then the guy said to me charging is the very best business he ever did with a Tesla. Yeah, so your words are making a lot of sense, because if you're not an approved tesla guy, why not start looking at this product of yours, which is a wonderful idea?
Speaker 3:yeah, you know we'll be at. We'll be at chattanooga. We spoke with brenda and we're working things out with her. But yeah, you hit the nail on the head there. Dj.
Speaker 1:Well, Darren, how about we do one more and then we take a commercial break?
Speaker 2:Sounds good to me, dj. Well, I know our listeners want to know this one. So, ron, let's tell them a little bit more about the equipment. What is it and how does it work, so they understand interworking this? Yeah okay.
Speaker 3:So you know again, we're good with you. Know, we with our little taglines faster, safer, easier than towing. We also say portable power, portable powerful, priced right and super clean power. All right, and let me just talk about those. And we, we really believe, darren, that we've hit the sweet spot with the product offering. And it's just over 200 pounds. It's 29 inches by 29 by 29. It's got wheels and a handle. And I'll tell you what. People laugh at me.
Speaker 3:But I show up to these tow shows with my little mid-sized SUV, tow shows with my little mid-sized SUV. I got my two by eights that I put as ramps, two by sixes actually, and out I wheel two of my units that I just stick in the back of my SUV. So they're very manageable and very portable. All right, powerful, nine kilowatts, and you know, if you come to the tow shows, often I give seminars and I'll get into kilowatts and kilowatt hours and efficiency and all this engineering stuff. But basically all all your listeners need to know is this this thing is powerful and in about 11 or 12 minutes it'll give about five miles of range. So that's enough typically for a car to get to the nearest charger. Because you know, and I'm going to hit this point several times what we're not doing is giving cars a hundred miles, 200 miles, 80% battery, just enough we're giving them to get to the next charger. Now priced right, all right, we're at $4,995. We're thousands less than other solutions out there. So yeah, it is. It's crazy. It's got a great return on investment when you start doing the math and everybody wants to see that.
Speaker 3:And then the last thing what we love is we have super clean power. Right, it's an inverter generator. You've heard of these generators. Now you can go to Harbor Freight and buy one and you know you could power a motor. But this is an inverter type. It's got what's called THD total harmonic distortion less than 3%. And in fact, you know what I joked with these tow operators is if you ever have a power outage and you want to plug in your Internet or your electronics at your house, this generator can do that. But why that's important is because electric vehicles want the super clean power. All right, so you know. That's a little bit about our equipment. And just one more thing we're not the most powerful out there. You know there's one that's 11 kilowatts, but I tell you what that's why. I think it's the sweet spot, darren, because it's a couple thousand dollars more, it's another hundred pounds more, it doesn't have wheels and, yes, it'll save you one to two minutes. But you know, we feel that it's not really worth it and that we've got the sweet spot.
Speaker 2:Yeah, it makes a lot of sense there. Like you said, there's always, if you want to go with something with more kilowatts, you can always find something more.
Speaker 2:Like you said, you're not trying to charge this thing to drive cross country. You're trying to get somebody safely off the side of the road quickly as possible and get a map to the next charging station where they can get the full charge, like they need, exactly. And I tell you, when it's this clean of power, you're also safeguarding yourself against the manufacturers too, correct, with their warranties. Oh yeah, power. Well, fantastic man, dj, you were right, 100%. And I told you this was going to be a fantastic one with Ron. So, listeners, hang in there. We'll be. We're going to take a quick commercial break here from some of our great sponsors and we'll be back with more with Ron from EV Road Heroes. So hang in there.
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Speaker 1:You know you're listening to Dope Professional on the Go podcast. Every week we do our best to bring you informative information, like right now with Ron. He's an excellent episode. I want to also remind all of you we are available on Spotify, itunes, pandora, stitcher, iheartmedia or wherever you get your podcasts. So I get the next question, ron Can someone use your equipment to start a business going out and charging EVs that are not stranded but simply need a charge?
Speaker 3:Sure, Well, dj, I'll tell you this is the number one confusion point. Over and over and over I get and the firm answer is no. You can't use rescue equipment to do what I've termed convenience charging, all right. So no, that's an important distinction, dj, and let me tell you that's the number one question that I get and that I have to answer.
Speaker 3:Our equipment's made for rescue charging, not what I call convenience charging, and there's a lot of confusion around that. With our rescue charging equipment you give an EV just enough range 5 to 10 miles to get to a real grid charger, like giving someone a gallon of gas. So if you want to do something like this convenience charging people have an idea that they want to start up a business and go give convenience charging to EVs, like, say, from 20% to 100%. This is going to take hours with our type of system and think of it like. Our system is like a little water pistol and you'd be trying to fill up a hot tub. That's a good analogy with the electrical Good analogy, yeah. So that convenience charging you need high power, dc, fast chargers, big batteries. You know, open your wallet. That's going to be tens of thousands of dollars for the equipment. I've even seen some of these pieces of equipment for $100,000 and more.
Speaker 1:So no, it does not do convenience charging, only rescue charging fantastic, and rescue charging is what we want to talk about now. Darren, you ask the next one because everyone that's listening to this podcast right now is sitting there saying, okay, how do I charge for this baby? So? You get asked the next one.
Speaker 2:That's what I was thinking, man, and what y'all were just talking about. That made perfect sense, Ron. I mean, when you're going out there to help somebody get off the side of the road and they're out of gas, you're not bringing them 20 gallons. You're just bringing them enough gas to get them to the gas station. And that's the same thing here, just bringing them enough gas to get them to the gas station, and that's the same thing here.
Speaker 2:Why break you back trying to spend all that time doing that when you're just looking to get them safely to the next destination as quickly as possible? So I love it. Well, let me ask you this and like DJ said, I know they're biting at the bit going how do you charge? So how should a tow operator price a rescue charge service? How should they price that?
Speaker 3:Well, you know, this is interesting because it's evolving and there's no model. So we've actually been developing one and working with some of the customers who've bought our units. And what I say and what I've seen is, you know, we have a plug fee, just like we have a hook fee, right. So what I say, you show up to the stranded EV owner and you say, well, first, first, what you do is figure out, when you're talking to him on the phone, how far away is the rescue charger, all right, and you want to hear five or 10 miles. You don't want to hear a hundred miles, because then you're going to tell them. But how do you price it? So you show up and you have a plug fee let's say it's 100 bucks, okay. And then you have an electricity fee, maybe another $100 for 20 minutes, so that'll add five to 10 miles to that stranded EV. You collect your 200 bucks and nine times out of 10, you're on your way.
Speaker 3:Now, after 20 minutes, you know what I'll do is I'll knock on the window and I'll say, hey, that's 20 minutes. You know, have you got enough miles? Typically, yes. Sometimes somebody will say, well, I need a little bit more and I'll say, ok, for another $50, we give you 20 minutes and that's how I do it. So a plug fee for a hundred bucks and maybe, you know, plus or minus 10, 20, 50 bucks, depending on what city you live in, and then a session fee, an electricity charge, so all in all it's about 200, 250 bucks, you say for like 20 to 40 minutes. And again, going back to safer, faster, easier, you avoid a complex tow and you charge somebody with this. There's no damage. Many EV owners, they don't want it. They don't want their precious EV towed, darren.
Speaker 2:So they would prefer this option and just paying you and often they're grateful just to avoid being towed yeah, that that's what I've seen, that with the complexity of hooking up an eb and getting everything done, towing them away, uh, many owners would much rather have somebody come up, charge it be done and then get somewhere else and hope they can remember to leave on a full charge next time. You know, so that you're right on that 100. Well, dj, I'm gonna throw the next one to you, sir you got it and then I'll break it.
Speaker 1:I I gotta tell you, uh, ron, when darren and I were in chattanooga, that's exactly what the three guys were saying. They, they would pull up. And the guy would say, hey, is there any way you could just charge me, charge the EV, because they didn't want to get towed. That's their precious little baby.
Speaker 3:And they didn't want to get towed.
Speaker 1:Oh yeah, the owner was unbelievable and Schmidt was the guy talking and Darren kept laughing because Darren said Schmidt is crazy and he really is guy talking. And Gary kept laughing because Gary said Schmidt is crazy and he really is crazy. He's one of our famous stores. But I have to tell you this Let me ask this question it's, this all sounds wonderful. It sounds fantastic and I'm glad we're doing it. Why would somebody want to buy one of these things?
Speaker 3:Yeah, and I'll tell you you know what, sometimes, dj, you know, even as a business owner, you don't want to sell the product if it's not right for the customer. And like I'll get phone calls and somebody's all excited and they got this great idea, they want to do this EV rescue business and sometimes they want to do convenience charging. And I straighten them out there and then they want to do rescue and I say, well, how many EVs do you currently tow? And they'll say, oh, I'm not a tow guy, I'm an accountant or I'm in insurance. And I'm like, all right, forget it, I'm going to send you this thing, sell you this thing. It's going to sit in your garage but at the tow shows.
Speaker 3:You know, when I talk with tow operators, the first thing I ask is I say do you tow any EVs? And they shake their head, yes. And I said is it because they're? They're at a battery or you know they're, they're in an accident or a flat tire. And I'll tell you what man, 90% of the people, 90% of the toes that I've logged in my brain here are because they're stranded, right. So I say, well, this is perfect for you, because we all know the hardest part. Well, one of the hard parts is getting the calls. So if the tow operator is already getting calls for stranded EVs, then this should be a no-brainer right. Evs are heavy. They need the flatbeds or the dollies. They're risky. But with our unit again, if you're already getting calls or you know how to get those calls, then you get our unit. You just drive up there, you plug it in, you leave it plugged in for 20 minutes and then you're on your way. It's, it's better for the customer and it's easier for you got it and it makes sense.
Speaker 1:So if you do a little ev towing now, why don't you do it and then be a real service of taking care of the stranded vehicles? I think it's wonderful. All right, let's Listeners. We're going to take a fast break and get one of our fantastic sponsors to let you know why they're backing us. So, without further ado, we'll take a commercial and we'll be right back.
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Speaker 1:Welcome back listeners. Yeah, this is DJ Harrington and Darren Weaver. It's been a good one. Ron from EV Rescue Hero has been fantastic, just fantastic. So what I want to do is remind all of you, thank you. Thank you for liking, reviewing, sharing everywhere. That's why we got the number of listeners and I can't thank you enough.
Speaker 1:I want to remind all of you. If you would like to have an industry expert like Ron and talk to our listeners, I want you to dial our toll. This is our number here at the podcast center it's 706-409-5603. Now that comes to the podcast center and just leave a message that this is an industry expert you would like to hear. Or if you're a state association and you want to put some information about your upcoming tow show or whatever, let us know and we will do it all. Right back to my dear friend, darren darren. When you told me about ron the other day off the air, I thought it was a fantastic guy there and now I am so glad we are doing this podcast with him well, you know, I'm passing on over to you and we'll go from there.
Speaker 2:Dj, I tell you I was sitting here thinking when y'all were talking just then. And you know, if somebody starts this, they start to build that business. They start passing their cards out at the dealerships letting them know they got the ability to help their, their clients with this. They can start growing their business. And then what are you doing? You can take these units with their, their, their size, their portability. You can load these on a service truck. So not one of your big ticket records. You can clear that thing out to do some money runs and still make that dollar with a truck that's not as expensive to operate, freeing up those flatbeds to operate freeing up those flatbeds.
Speaker 3:Darren, you actually reminded me of something.
Speaker 3:So I got a guy who bought two of these and he's exhausted with paying the exorbitant insurance rates on all his trucks and he wants to get into just some light duty service with pickup trucks and these and do a flat repair and jumpstarts.
Speaker 3:And I'll share with your listeners this idea that I think is gold. Okay, so you know there's a thing called range anxiety with EV owners and what this friend of mine is doing, he's selling insurance against it. So imagine you get an EV road hero model and you sell now to Tesla dealers or to EV car distributors range anxiety insurance and for $9.99 a month or $19.99 a month, you can help out these EV owners where, if you break down, if you have a flat or if you need a rescue charge, you'll go and you'll fix them with your simple truck, not your tow truck, but your simple pickup truck. And I'll tell you what he also said to me Ron, I got 83 subscribers now who pay me $19.99 a month and I get like one call a month because it's more insurance than it is action. So there's another idea for your listeners.
Speaker 2:And listeners, remember Ron's. Ron's not just the sales guy, he's the owner here, he's the, he's the brain behind the product. And he's a guy that's going to help you with these avenues and tell you the direction, the steps to make so that you can be successful and add to that business. And he's hoping you'll tell your competitors about it too, but you'll probably keep it a secret for a while. They'll have to catch you on the side of the road, all right. Well, the next one I have for you, rod, is this are there any dangers or misleading claims tow operators should be aware of with mobile EV chargers?
Speaker 3:You know that's a good question, darren, I'm glad you brought that up. There's one big red flag and you just have to I hear all the time is up to one mile of range per minute. You know, everybody always wants to know how fast is your mobile charger, how long does it take, how much mileage does it add? And I see competitors say up to one mile per minute. And let me just be the first to say it's probably not going to get you up to one mile per minute.
Speaker 3:And that's because with EVs, when you have a stranded EV that's around zero battery, it goes into protection mode and it doesn't let the battery take the full fast charge, it limits how fast it can charge. So what we tend to do and we like to do, we want to give the tow industry, your listeners, our brothers out there, a conservative, honest, estimate approach because we know what they're really really getting. So what we rather do is under promise over deliver, and it's important to know that. You know EV rescue charging can also vary greatly in hot or cold conditions, but as a general rule of thumb, you know you're going to get five to 10 miles in 20 minutes of charge, that sort of thing man, that makes a lot of sense.
Speaker 2:Ron makes a lot of sense. Well, dj, I'm gonna throw this last one to you to let you ask him, but let's make sure, before we do that, ron, tell our listeners how they can get a hold of yeah, all right.
Speaker 3:so you know, pretty simple, just go to evroadherocom and it'll bring you to our web page. You know you'll see my phone number 203-. See my phone number 203-710-9300. 203-710-9300. It's personal to my cell phone. I love taking the calls and I'm pretty available Usually. It's an education and also, you know, I've learned a lot and so don't hesitate to give me a call. Go to our website. No-transcript.
Speaker 2:Man, guys, you cannot beat that. That's right there, right there, from the owner saying I'll bring it to you with a bow on it, plug it in, show you, show you A to Z on it. We'll even drive it out there and knock a door and plug it in if we need to so you, you can't beat it.
Speaker 1:Well, dj, you got the last question sir, you got it so ron, I want to make sure it's evroadherocom yes, sir and then your phone number's right there. Say your phone number again slower, and listeners just start writing go ahead at two two3.
Speaker 3:So I'm a Connecticut boy, originally 203. And then just 710, 710, 710, 9300.
Speaker 1:9300. Yep, okay, that's 9300. All right, I'm ready. Now here's the question, and then we get down to Darren's seriousness. Okay, ron, let me get this one right. I want to ask what's next for EV Road Hero and maybe for EV Charge Hero?
Speaker 3:Well, I'll tell you what, dj. We got a lot of exciting things going. We're actually designing our own grid-based commercial EV charger and I say that only to distinguish it from the mobile rescue charger that we've already designed, we've been talking about and really, grid-based is just a regular old charger you'd see, bolted to the concrete or the pavement on the side of the road and it's connected to the electrical grid where customers or EV the side of the road, and it's connected to the electrical grid where customers or EV excuse me, ev owners rather could just drive up and charge. So what we're doing, we've got our own EV commercial EV charges that we brand and there's a backend software and you know we're offering it now to tow operators and anybody who's near a busy part of a city or town where there might be EVs that want to charge. Right, and you know we want to make it easy. So you know the EV owners nowadays, when you need a charge, you have to show up there, you have to scan a QR code or you have to download an app and you know, before you know it, it takes you 10 minutes before you've even plugged in your car.
Speaker 3:Well, what we're doing, we're designing one that you know we're going to disrupt these, the big guys out there, the charge points and all the big ones, and we're going to have a tap to pay. So you pull in, you tap your credit card, you plug in and you're gone. So you know, that's exciting for us and we may be able to bring another revenue stream to tow operators who have access to a commercial property somewhere. So we're doing that on the grid side and then you know, we're having a ton of fun just traveling around the country and supporting tow operators. We're going to trade shows. We're looking actively looking for distributor partners, the right distributor partner. We've already got a great partner in the EV charger space, but we're looking for the right selling partner in the tow equipment space. So we've got a lot of good things going and we're just really happy to have been invited on your show. It's been a ton of fun.
Speaker 1:Well, darren, I agree, when we were talking the other day about Ron and this product and I said, you know, there's something out there and this is, this is a company that's going and it's growing, yeah, so you know, you might know your business, but with Ron, he'll help you grow your business. There you go. Here's the difference. I like that well, you can use it well, man, listeners, this has been fantastic.
Speaker 2:Again, this has been ron sladinski of ev road hero. You can go to ev road herocom to take a look at the products, see the workings of it. Get the phone call Ron personally if you like, and he'll walk you through it and show you how you can begin to grow your business. To get you out of the red and back in the black, add this product to your business today. And, as always, I'd like to end the this episode with a prayer, as always.
Speaker 2:And, dear Heavenly Father, we just thank you for every one of our vendors in this industry. We thank you for the steps that have been taken to build the products. We thank you for their wisdom to grow this market. We ask you to continue to bless them with that so that they can bring solutions to our industry. And, dear Heavenly Father, we continue to pray for our men and women of Tollway that you keep them safe, bless them for their servant's heart, keep them protected and bring them back home to their families safe as well. And, dear Heavenly Father, we just ask you, put a hand on our nation Protected at this time with all that's going through. We ask all this in your precious name. Amen, everyone. We appreciate you listening to Toe Professional On the Go podcast With Ron of EV Road. Make sure you stop at the upcoming shows. Take a peek around, you'll see him looks just like me, but 10 years younger oh brother look me with uh after I missed 10 or 12 meals.
Speaker 2:And 10 years younger, so make sure you stop by everybody. This has been a great one. We thank you and god bless. Thanks, guys.