Tow Professional Podcast
Tow Professional Podcast
How Digital Dispatch Cuts Response Times And Reduces Secondary Crashes
What if a few workflow changes could cut your average arrival time from 44 minutes to nine and reduce secondary crashes by 30 percent? That’s the lived experience industry veteran and Hall of Famer John Borowski brings to our conversation about modernizing towing operations with digital dispatch.
We dig into the real reasons teams resist new tools—fear of the unknown, comfort with paper and radio, anxiety over ROI—and show how unified software turns chaos into clarity. John breaks down integrations that matter most: seamless connections with motor clubs, police calls, GPS, billing, and reporting so jobs, photos, timestamps, and signatures live in one clean record. The payoff is immediate: calmer dispatchers, fewer errors, faster ETAs, and accurate invoices. For owners watching margins, a simple per-truck subscription with no upfront fees and a free trial lowers risk while surfacing cost-per-call, profitability by account, and the data you need to negotiate smarter.
Safety takes center stage. John shares how tighter dispatch, real-time tracking, and automated statuses helped DOT teams clear scenes faster and curb dangerous secondary crashes. With location visibility and dwell-time alerts, operators get an extra layer of protection and customers spend less time on the shoulder. We also tackle data security and compliance, explaining how audit-ready logs and access controls protect sensitive information while meeting agency and motor club requirements.
We wrap by celebrating John’s new book, Towing Through Time, and his upcoming column in Tow Professional Magazine—two more ways he’s investing in the industry’s future. If you’re evaluating dispatch platforms or still juggling paper logs, this conversation offers a clear blueprint to scale safely and profitably. Subscribe, share with a shop owner who needs it, and drop us a review with your must-have dispatch feature.
Welcome, one and all, to Toe Professional Podcast. Remember, this is your podcast. It's for the pros that have a need to know that are on the go. It's truly the voice of the towing and recovery industry. I'm DJ Harrington, better known as the Toe Doctor, but the real host of this program is the president and publisher of Toe Professional Magazine, a very good friend of the industry and a dear friend of mine, Darren Weaver. Darren, how are you this beautiful day?
SPEAKER_06:DJ, I am fantastic, man. It's gorgeous down here in Birmingham, Alabama. We've uh we've had our uh our our fullness with sunshine, and we've got just a little bit of rain yesterday, and we're praying for a little more today. We could use it, but uh very excited about this podcast. Uh good friend of ours and a friend of industry, John Brokowski, is on today. And uh DJ, I know you say it every time. Uh, I think John figured this out on this one, but this is gonna be a this is gonna be a great one. I've known John from when I started in the industry uh over 15 years ago. Um, worked with him in the past, done some advertising, and then also uh uh met with him and and worked with him alongside at Hill Day in the past, uh, where he went and worked with our legislators and and lawmakers. So uh this is gonna be a good show, and uh I'm excited. If that answers your question, there it is.
SPEAKER_04:There it is, fans. Well, I want everyone to know John Borowski and I have been friends when I had brown hair and I had hair. And this is a wonderful guy. He is known as Mr. Industry, and there's no doubt about it. But back in 2001, this guy was introduced to the International Toey and Recovery Hall of Fame. So he's been inducted in the Hall of Fame. He's a two-time medal of heroism. Borowski's done and he knows the education and the industry itself. So without further ado, this is I want all of our listeners here. We got 20,000 listeners, and I want them to know I believe in John Borowski, and John Borowski believes in this industry. So without further ado, John, I'll pass it over to you. How are you doing?
SPEAKER_03:I'm doing wonderful. I'm truly honored to be here with two industry greats. Uh, this is gonna be a lot of fun. We're gonna have some good time talking today, and uh good to see you out and about here, uh DJ. It's been a while seeing you and Darren, I haven't seen you in a bit either, but uh we'll be seeing we'll be seeing all of each other in uh in Baltimore very shortly.
SPEAKER_04:Yes, yes, and in our third segment of this, we're gonna talk about Baltimore and what John Barowski's doing there because it's important. But right now, John, let me ask the first question of you. These are questions for the podcast, and anybody that knows this industry, you know it. So when a towing company makes a big decision to update their company to direct digital dispatch, do you find that there's any resistance or maybe change by the staff or the management?
SPEAKER_03:Yeah, for sure, DJ. Um, there's always there's always the fear of the unknown. I think that carries with everybody, even beyond the towers. But longtime dispatchers and drivers are are usually comfortable with their existing, even though it's antiquated, often manual telephone, I mean uh radio and writing everything down on paper, writing it in a on a handwritten log, uh systems and and they fear the disruption of learning a completely new process because they know what they have might be slow, but it works. There's job security concerns as well, and there's staff will always worry that automation and and digital dispatch will reduce the need for human dispatchers. Well, I gotta tell you, I don't know that anybody's got really too many employees at this point, but you know, when when you work with this digital dispatch, it takes up a lot of slack in the office. So it causes your dispatcher to actually calm down and start doing everything you're supposed to be doing on a regular basis. It truly is it's not gonna eliminate, it's gonna really enhance, I guess would be the proper word. And then, of course, you got of course you got managerial pushback. The owners or middlemen may be skeptical of the return on investment. Um, they may fear the system will disrupt um already inefficient workflows. They they just think it's gonna cause more headaches, and nothing's further from the truth. Uh again, if anybody has any individual issues, please contact me and I'll address it exactly the question you need answered.
SPEAKER_04:Okay, and and we're gonna make sure that all of our listeners gets John's information, a phone number, contact at the end of this podcast. So hang with us. Now, Darren, can I pass the second question over to you?
SPEAKER_06:Yeah, without a doubt, without a doubt. Yeah, and I think uh John, John's all over it, man, without a doubt, because it's everybody um is afraid of change. Um, you know, we talked about this the other week on the podcast when it went from the the the sling trucks to to having the self uh self-loaders and so on. It was, oh my goodness, is this magic or something? Um, and it was once they used it, they realized, hey, this is where we have to go, this is the future, we have to be there. And we've talked about that with AI and other things. So without a doubt. Well, John, I guess the next question is does the dispatch software systems integrate with existing systems that the that the tow professionals might already have in their business?
SPEAKER_03:Now that's kind of a question I can I can answer for myself, but I can tell you most of them do. My company, Roadsider, definitely does. Uh not everybody has the integration that they would like to have, but however, many towing companies use a patchwork of older and disparate systems for billing, accounting, GPS tracking, customer management. The new digital software must be able to seamlessly connect and share data with these existing systems. If the new platform lacks an API or a pre-built integration, it creates double work and data errors leading to a breakdown in adoption. Uh, I can tell you that there are some, and especially more in the earlier ones, but today most of them will integrate with everything you do. What's unique about me is that I've I've been around long enough and I've done enough different things that I really felt that there was a need and a concern for having everything in one dispatch, whether it's a motor club, whether it's a police call, whether it's a private call, all calls, everything integrates and goes through roadsider. And that's what I think everybody fears, that it's gonna be hard and difficult. Uh, it really is not.
SPEAKER_06:It's uh it sounds like what you did is simplify everything for them. It's uh just like with anything, there's a little bit of a learning curve coming in. But once you once you have uh the the basis of it, it's something that's gonna streamline your flow so much. Like you said, it it really gives you the ability to do more things. So man, I love it I love it, John. Well, D DJ, uh, let you let you have the next one before we go to break.
SPEAKER_04:I'm gonna take the next question and then we'll take a break for a commercial break. But you know, this this guy we're talking with, Borowski, he started the police towers of America, and this is really important. He knows this industry so well, I'm glad we're getting them. All right. So here's the concerns. Are there any concerns over upfront or ongoing costs?
SPEAKER_03:Well, you know, when people first talk to you, there always is. The first thing they think is gonna be well, what is it gonna cost me to implement this? You got the initial investment of new software licenses, hardware, tablets, phones, the drivers uh not understanding it, needing additional training. Data uh migration can be substantial for a small to medium-sized business. However, I gotta tell you, well, again, um I can speak clearly for my product, there is no upfront cost. There's nothing. You simply pay a monthly fee per operator per month. I don't care if they do a thousand calls a month or if they do 10 calls, it's the same price. So it's very cost affordable. Perception of value owners will may not immediately see how the increase in efficiency and potential for more jobs outweighs the immediate, uh, the immediate and recurring uh sub subscription costs, especially if they're already operating in the tight margins due to low motor club rates. And you know, the the rates are lower on on motor clubs, but they give you a higher call volume. You need to be able to accept these calls accurately the first time, and that's what this is all about. You don't have to worry about mistakes. Uh, there's a lot of things that can happen. I mean, even uh in the case of a truck being off the road, towers like to see pictures because they never get a proper description. You can do that over these apps.
SPEAKER_04:Oh wow. All right, so let me take you know now, now I want to ask more questions about road. Exactly. All of a sudden, six questions ain't enough now. I want to ask more questions. Let's do this, let's take a fast break and we'll be back because I want to ask John more questions about roadsider and how it'll help our industry because I know it will. All right, we'll be right back, folks.
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SPEAKER_04:Welcome back, listeners. You know you're listening to Toe Professional on the Go Podcast, the number one podcast in the industry. Every week we try to do the very best to bring you new informative episodes, like this one with John Borowski, Mr. Industry. Make sure you make sure you listen. And make sure you listen to either Spotify, iTunes, Pandora, Stitcher, iHeartMedia, or wherever you get your podcast. That's why we have the numbers. I can't thank you enough for telling your friends about it. All right, we're back. Can I ask the next question?
SPEAKER_06:Yeah, go ahead, DJ.
SPEAKER_04:I'll pass it over to you. I wanted to ask John. And John, we know that the learning curve. How tough is the learning curve and the training gap for the staff?
SPEAKER_03:Well, I'll tell you, DJ, it's I'm gonna give you probably an unusual answer here. Actually, most of the drivers, because they're already using social media and everything else on their phone, everything's done on the telephone. Uh, these guys are pretty well enabled on their phones. It's the company owners that have the harder time. But anyway, the towing force usually includes drivers, dispatchers that are not always that tech savvy. A lot of them are, though. I mean, it is it's a complicated and unintuitive digital platform, requires significant training. Inadequate or poor quality training from the vendor can lead to frustration, slow adoption, and staff reverting to old familiar manual processes. But I can tell you what we did with roadsider, we we moved to the next step with that and made it extremely simple. Everything is automatic. I I believe, and and you, you uh people out there uh using your softwares, you tell me if roadsider isn't the easiest one to use. It really is simple, it gives you everything you want to do.
SPEAKER_04:I got you. And that's part of it because the learning curve, a lot of times people they just have a fear of something new. Just like Darren said, it's a fear of something new. And the owner is the one that really, you know, they always say the fish thinks from the head down. Yeah, we got to get the thinking right in the operation period. All right, Darren, I'll let you pass on to the next one.
SPEAKER_06:Fantastic. Well, listen, before I ask that next question, I I've got one I've been thinking about here. I wanted to ask, John. Um, in dealing with this software, I mean it it it looks like it helps a tremendous amount on the flow on the on the dispatch side, but what does it do for operator safety?
SPEAKER_03:Oh my, I'm glad you asked that question. You know, a few years ago, I started working with Techstot. That's the DOT in Texas. And we were doing dispatch down there in several cities in Texas. And one of the questions that kept coming up through their uh their highway patrols at the uh monthly meetings I used to attend, uh, they would say that, you know, we we have a lot of problems when there's debris and stuff on the side of the road. How can we get rid of that stuff and make sure it gets picked up? I says, well, first of all, it was one of our operators. I want to know about it because it will get picked up and it should be picked up. But he said, Yeah, it's all these secondary crashes. I says, Well, you know, I keep hearing from everybody everywhere that there's no cure for secondary crashes, but there is one. After I spent a lot of time analyzing the traffic flow in Texas, and it's 150% overcapacity. So, what happens when you have an overcapacity? Things happen. A lot of crashes happen. You have a wreck on an eastbound lane, all of a sudden you've got five secondary crashes on the westbound lane, because everybody is what we call here in the northeast rubbernecked. They're busy looking at the other side of the road, they're not watching where they're going, and then you got a rearing collision. So, what I did was I sat down with the uh with my people at um at the company I was with and and with the uh uh tech stot, and we figured out that if we had a crash, and and I'll give you a hypothetical at mile marker 154, and if we went two miles eastbound and two miles westbound, and we figured out what was there for any other crashes that happened in the time period from the time the tow truck showed up on scene to the time the tow truck left the scene, and if there was a crash there, more than likely it was a secondary crash. So, what we learned is that in uh Austin, Texas, it would used to take 44 minutes from the time an officer would request the tow truck to actually have it on scene. And it was a bunch of reasons why it was so long, but it's still not acceptable. 44 minutes is just not acceptable. Well, we got it down to nine minutes, and by doing that, by reducing the amount of time on a side of the road, we reduce secondary crashes by 30%. So while you say there's nothing that can reduce them, oh yes, digital dispatch can definitely do it. And not only are you set your your driver safer, your truck safer, your customers safer, no insurance claims by vehicles getting hit, and of course, whoever hits you could possibly be hurt. This is a major savings. So just if you're not looking at anything else with digital dispatch, just this one item, you have to get it.
SPEAKER_06:Oh man, that is that that's phenomenal. I'm glad I asked the question because uh that that does make a tremendous amount of sense. Well, let me ask you about this next one. And you hear it from everybody, especially some of the older timers that that aren't as familiar with the with in tech savvy, is are there any concerns about data security and privacy? I know that's a big concern.
SPEAKER_03:You know, every time we talk to somebody new, Darren, about this, the first thing they say is, well, you've got owner information in there and it's floating around and it's being broadcast over there. We protect and we will not, first of all, let me say, we will not sell our list of anything, whether it's our customers, whether it's the clients that are in a system, we don't review your client, your customers either. They're in the system, but we don't review, and we have no reason to. All we look at is the response times to make sure everything is operating correctly. And same thing with the tow companies. I mean, a lot of time a driver may turn on and say, Well, you know, I got secure, I don't want to know where anybody is at any given time. You know, they can track me or whatever. Well, I'm sorry, but really, you're being paid by the tow company for your performance. They should know where you are. They should know that you're safe, that you're still moving around, that you haven't been hit and sitting on a roadside needing help. Those are very, very viable concerns and they need to be explained to the drivers. Some of them just get out of control with it. Um, but they, you know, we do handle sensitive data with customer locations, payment information, real-time truck driver locations. Uh and the company owners sometimes will say that they have a uh a problem with it. But once they realize the big picture of what this really is, that is not that's more of a safety issue that you should be recording and monitoring uh as opposed to avoiding it.
SPEAKER_06:Man, well said. Well, thank you, John, for the explanation. Well, DJ, I'm gonna throw this uh the next one at you, sir. Yeah, now I got a couple.
SPEAKER_04:All right, so let me ask this one Is there any uncertainty or standards or regular compliance that we have every day?
SPEAKER_03:Well, there's a lot of standards we have to follow with whenever you do anything for a municipality. Obviously, private stuff is a lot different, but um tow company owners need insurance that the digital dispatch platforms meet all local, state, and client-specific compliance standards, and that it provides a necessary documentation, such as a time-stamped arrival, departure data, detailed job logs, all required by their biggest clients, like police departments or or larger motor clubs. Yes, that's all there, and the privacy is all set, it's safe. We are conducting our business within the standards and regulatory compliances of the industry. It's a very well thought-out product that once you get it and you're actually operating it for a while, I know the first thing that's gonna come to your mind why didn't I do this sooner?
SPEAKER_06:I love it.
SPEAKER_04:All our listeners, John, what information can you give them to contact you?
SPEAKER_03:Very simple. My email is John, J O H N, that's with an H at roadsider.io. My phone number, my cell number, call me direct. I answer calls 413-575-9333.
SPEAKER_04:Now let me listen. Okay, the company's called Roadsider, what is what is like an entry. If I if I just have the one dispatcher or two or three drivers, what's the cost for that?
SPEAKER_03:You know, all your licensing is the drivers are gonna be going on on the road. Other people can I can look in and log in, and but they they can't take a call. Obviously, they got to be logged in under a paid membership. So what we do is we don't do just the company and then charge by the call, or we don't do report pricing or nothing. It's simply a buy truck uh application. Gotcha.
SPEAKER_04:So if I have three trucks, that's what it goes by.
SPEAKER_03:It's exactly right. And you know, we can all we will offer deals on large fleets, there's no question. So, you know, in instead of just uh uh doing the monthly uh fee, they they can put the whole group in there and we will give them the special pricing on it. Um, we're not trying to break you, we're trying to help you.
unknown:Right.
SPEAKER_06:DJ, let me let me say this. When you go to uh for our listeners, make sure you go to uh roadsider.com um because the the website's phenomenal. Um, John's got it set up to where it talks about all the features of the product, how it can help you in the business. Um, there's there's listing for pricing, there's listing over uh for it tells you about the AI dispatch and other things. So it is a very informative website, and it will tell you about the unlimited user accounts, your reports, your mapping and GPS tracking, commission tracking, mobile applications, everything that's offered. And uh very, very informative, John. Site is phenomenal.
SPEAKER_03:You know, the nice the also the other thing that's on there too, DJ, is that you come in, you sign up, you get 30 days free. Try it out. Tell me what you think. You don't like it, don't go from one two. I think you're gonna stay though once you're there. Everybody else has. We have zero churn rate. When they come in and they try it, they stay.
SPEAKER_06:Oh, wow. DJ, I love hearing that, man. That's that's one thing I've always said about the publication. Everybody asks, Well, how are you different? And I tell them there's a 98% renewal rate. You know, once you come in here, um, we're gonna do the things to uh underpromise and over-deliver to make sure you're more than happy and you stay. And uh with uh with John Borowski and Mr. Industry, you can tell that's that's the key. He wants to pour the the concrete foundation under your company so that you're solid and you're moving forward and making the best moves so that you can grow. And from what I've seen since I've been in here, DJ, the difference uh between a two-truck and a 20-truck or 60-truck company is those decisions and those purchases made along the way. And um, the uh if a lot of us were to jump at an opportunity as quick as we do to conclusion, I think uh think it was uh Benjamin Franklin that said that would be pretty successful in life. So it's uh it's time to step forward into the newer technology, embrace it and uh and let it help us with our jobs. And uh man, it looks like what you're producing here. So again, listeners, roadsider r-o-a-d-s-i-d-e-r.com. Go there and check it out or call John directly, 413-575-9333. Is that right? Sound right, John? Yes, it is.
SPEAKER_03:Yes, it is. I'll be waiting for your call if you got any questions. That's what I'm here for.
SPEAKER_06:All right, awesome, man. Awesome.
SPEAKER_04:Hey, hey, Darren, can we tell our listeners that John Borowski will now start doing regular column in the Toe Professional Magazine?
SPEAKER_06:Yes, yes, we can, sir. We can let that cat out of the bag.
SPEAKER_04:Yeah.
SPEAKER_03:I'm truly honored. I appreciate you guys bringing me in under your wing here and uh doing this. And uh uh I I really enjoy what you're doing out there. You're getting the truth about products and and different things within the industry directly out to the public. That's a wonderful thing.
SPEAKER_06:Man, I I tell you, who would have thought it, John? I thought about this many years ago. Some some people said, hey, it's an ad gazine, and I always said, Hey, I'm not men's health, I'm not cosmopolitan, we're not pretty. We're out there to inform the readers of what they're the features and benefits of the products that are offered, uh, the services that are offered, and let them make an intelligent decision from there.
SPEAKER_03:Uh I'll tell you what, Darren, I really think you're you're you're an individual from another time because this is so happening within the industry right now that a lot of people are buying online or they're reading it, they're not really going to a lot of shows. They they don't find they have time to get to the shows. It's always kind of bothered me that the largest toe show in the world is Baltimore, and we get probably 12,000 people there. However, there's four times that in the industry. Yes, it just really unbelievable. And every time you talk to somebody, they can't leave their business because it's gonna burn down, it's gonna cave in, it's gonna be nobody there, they're gonna steal the building and run away with it. I mean, there's always some kind of an excuse have you because they don't have things organized. I mean, just this dispatch in itself, you can sit there and watch what's going on while you're in Baltimore, look at your phone. You know everything that's going on.
SPEAKER_06:Yeah, and you gotta love that because we a lot of us have grown up in a world where we work, go home, uh, get up next morning, watch and repeat all the way through the week. And then Saturday and Sunday, it's trying to keep up with it, especially in this industry. It's 24-7.
SPEAKER_03:Oh no, this is 54 years for me in this industry, and boy, I know that story all too well.
SPEAKER_06:Yeah, and you know, and and without investing in software like this and things that can make your life easier, you're only working to work. Um, and you're not getting to enjoy the part that you're working for, which is the family.
SPEAKER_03:You know, and the sad part is I think most people in this industry are here because they chose to be, because they enjoy what they're doing. I know I did. That's what drew me in like a magnet. But when it becomes, you know, 18-hour days, and you know, there's that, and there's ways to lower those hours every day by technology that's out here that a lot of people won't take the time to look at it. It's sad. I really hope a lot of people take the time to try it. That's the same here.
SPEAKER_06:Well, let's do this. Uh, listeners, we're gonna take a quick break, hear from uh some more of our wonderful sponsors, and we'll be right back uh with John Borowski of Roadsider. And make sure you check them out at roadsider.com. Stay with us, we'll be right back.
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SPEAKER_04:Welcome back, listeners. I can't thank you enough. Remember to like, review, and share everywhere. If you would like to hear another industry expert like John Baroski, by all means, dial a hotline number right here in the podcast center 706-409-5603. And we will do our best to get that industry expert on the podcast just for you guys and ladies out there. Now, this is the third segment. So, John Borowski, you get the first floor to say, is there anything we'd like to talk about? I want to talk about your new book out, but did we miss anything that we need to mention about roadsider?
SPEAKER_03:No, well, the the only thing that we could add to it, DJ, I mean, you know me, I'm always on the safety items, but uh on this particular call, this is a profitable item. I always can have been concerned about the opera the tow companies making enough money so they can achieve all their accomplishments. And I have noticed that after giving seminars for 25 years, 25 years, there's one cause to the problem every single time. It's the US dollar. It's always the dollar. There's never enough of them. We don't charge enough. We we need to get a handle on understanding what our cost is, what it's and how much we're actually making at the end of the year. Digital dispatch, you're gonna know that right away. You're gonna know what every call cost said you. You're gonna know what your what your profitability is. This is where you should be, and this is what you need to do. You know, I I fell into this industry 51, 54, 1971. I can't even count them anymore. 1971. And since then, I've worn just about every hat in this industry. And I did learn one thing. I love what I did, but I didn't make enough money doing it because I was always trying to compete on price until I realized the real thing to compete on is quality of service. And I'm gonna tell you, today, customers taking care of their second largest uh purchase that they're gonna make in their lifetime, being their automobile, and look at the price of cars today, uh, and getting it home safe for them and giving them the freedom again to get back on the road. That's what this is really truly all about. And then, of course, you got to worry about saving your drivers out there. Again, digital dispatch gonna help save the drivers. There's a lot of things that can really uh add to your business, and you probably never thought about them before. I hope I got you thinking now.
SPEAKER_04:Um I think you got all of them thinking. I know you got Darren and I think about it, and this is something you know John you always talk about safety, you always talk about what's the best thing for the industry, and the prices always when we did a study and we found out that the guy who does the bugs around the house with so little investment in the bug thing, and he charges so much. And here we are out there working the white line, and a lot of people they order their lunch and don't even get a chance to eat it because they have to go on a call. It's absolutely amazing. So that's an industry. It sure is. Now, do you have a minute that we could talk about towing for time, your new book out?
SPEAKER_03:Yeah, towing through time. I, you know, I've wanted to do a book for the longest time, and I I started to write a book on me, and I got into it for I don't know, maybe 20, 30 pages, and I said, you know, this is wrong. I'm naming off half the industry. I've been in the industry over half of its existence. I may as well do the whole industry. So I did. I don't know if I'm gonna get back to my story, but um, this is what it is. This is a a true history of the industry that I have never seen before, and I thought there was a really good need for it. Uh, there's a lot of people that are coming in now that uh have no idea. I mean, I've got people that are my age and didn't realize some of the items that I pointed out in a book. Uh, they didn't realize that actually the the uh uh the tow trucks were actually a breathing animal at one point in time, you know, because that's what there was. You know, today we build the trucks to suit the tow. We didn't have any of that back then. So there's there was a lot of that in there in that book I find very exciting. I it's a it's a relatively easy read. Um, when you people are flying into uh Baltimore, make sure you bring your books with you. It's available on Amazon. It's uh it's uh anywhere you can buy books, you'll find it. Towing through time. Um, and it's listed under my real name, John Borowski, but on the cover it says Mr. Industry, my nickname. But uh so far, I uh you know I've got a lot of oral reviews. I got a couple online now, but they're starting to come in and uh looking forward to it. I hope everybody uh learns from it. You mom's out there, your husband's uh tower, buy him a book for Christmas. I think it'd be a good Christmas gift.
SPEAKER_04:Yep, it's a great gift. I I've read it, I told Darren about it, I bought it on Amazon, and it was very easy. It came the very next day, and it really is, John. You you cover everything back when they did wagons right on through, and people, you know, a lot of people don't realize the legacy of the whole thing. And this is uh I I found it very interesting. It is a history and it you you have broken it down, but you know, you've been a COO of a company, you know, you've been a vice president of another company, and so you know the technology in the industry. A lot of young people, I know your husbands would love it, but I'm gonna tell you anybody that's learning this industry, this would be a great book for Christmas to put under the tree. And in Baltimore, uh you're gonna be signing books, so they should bring them with them, or you're gonna have some there, I hope.
SPEAKER_03:I'll bring some, but uh, I don't know how many I'm gonna have. I I've um I've been getting orders in, and they've been they've it's all over the place. They come in fast, they come in slow. But right now I just got another box of them in, so I will have some with me. And um, but please bring yours to make sure you get one.
SPEAKER_06:Yeah, that's it is a good looking publication. It's a good looking book, too. Uh yeah, great looking format, easy read. And you know, John said it, you know, a lot of people don't know that the first uh towing form breathed. You could feed it apples and it'd make it happy or carrots. Um, that that's many ways they had to to to get things towed back in the day. So it's a tremendous history. And when you talk about the infrastructure and municipalities and our government and our history, none of that would be moving without our towers. Um, it would all grind to a stop. So the the the hearts of our are the the servants' hearts of our tow professionals out there is unbelievable. And it's uh what keeps uh this industry so strong is their passion. Uh John, how can they get the book? Uh sir.
SPEAKER_03:You get it anywhere you buy books, Amazon, Barnes and Noble. It's uh Towing Through Time and through his THRU. Uh and you'll find it. You can go right on Amazon and just punch in Towing Through Time and it'll come right up for you.
SPEAKER_06:And remember, everyone, you can reach you can reach out to John directly at 413-575-9333. Um, or you can hop online, take a look at Roadsider at roadsider.com. It's a very informative website and can walk through every part of it and then give them a call, and John will help you grow your business without a doubt. Anything else before we finish up, John?
SPEAKER_03:I want to thank both of you for uh for inviting me on here. I'm really looking forward to the future with uh with uh uh the uh podcast. I'm really excited about it. Um, I'd like to give people exactly what they're looking for on information. Uh I basically wore every hat in the industry between being a driver at 16 years old to uh to running a the largest toll uh police toll company and the northeast uh for a number of years. Uh it was I I I had a lot of fun and I a lot of experiences. Uh you're talking me into doing my second book already.
SPEAKER_06:I love it, love it. Well, you get you got 30 30 pages done so far. Now you just got to get on it, man. You got to pick up where you dropped off. That's it.
SPEAKER_04:Well, it's been a great podcast because our listeners found out that John will be a regular writer, a columnist for Toad Professional Magazine. He has his new book out, Roadrunner. The whole thing has been great. So that information is there and roadsider, and he'll be able to handle that part of it. We gave the notice of him writing for the magazine. We gave the notice of him signing books. He's a wonderful guy and a dear friend of mine. And I'm proud to be part of this whole podcast because he's a wonderful human being, and he has helped the industry so much that this is a this is a plus for us, Darren. And periodically we'll get him back on podcasts so he can explain some of the columns he writes for the magazine.
SPEAKER_06:Definitely, definitely, without without a doubt. And we've got one out currently in our latest digital edition, volume 14, issue seven. Uh, that one just hit hand yesterday. Um, it it went out on the digital format and will be dropped on Facebook. And uh, great article in there. Make sure you guys check it out. And uh, like I said, we're happy to have uh have John on here going forward. And uh as always, listeners, like to end this with a prayer. Dear Heavenly Father, I just thank you for uh for every one of our vendors in this industry. We just ask you continually uh bless them, bless them with knowledge and bring them the ideas to promote safety in our industry. Dear Heavenly Father, we thank you for every one of our tow professionals, our men and women of towing, that as I always say, go out there with a servant's heart uh to serve our loved ones in their time and need. And we just ask that you uh put a hedge of protection around them, that you bless them and their families, Father, that you bring them back to their families safe. Uh and uh for those families that have lost towards in this line of work, Lord, we just ask that you you be with those families, you give them a peace that uh surpasses all understanding. Uh be with them and bless them in your precious name. Amen. And as always, listeners, we thank you for uh tuning in, for making Toe Professional the number one podcast in the industry. And if there's anything we can do, make sure you call the hotline, and we'll have more industry experts on here like John Burkowski of Roadsider.com. Make sure you check them out, and we'll be back with more great guests next week. Thanks again and God bless.