Marketing Connections
Marketing Connections
Latest Episodes
"Win-Wins" Between Consumers and Marketers
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we l...
How Personal Devices Shape Lives
Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our be...
Why Aren’t Prices More Transparent?
Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so w...
Authenticity as a Virtue and Vice
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections
What's Normal Now? How Do Societal Attitudes About Certain Industries Change
What’s normal changes constantly. What was once considered exotic or odd may now seem average and conventional. But how does this happen? On this episode of Marketing Connections we look at market creation, and how societa...