Marketing Connections
Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.
Marketing Connections
The Power of Aesthetics in Consumer Decisions
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Amber
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Season 1
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Episode 3
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Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath the surface.