"I started thinking about employee advocacy because I did know that content shared by employees receives eights times more engagement thank content shared by brand channels.
And, eight-six of employees say being a part of a formal advocacy program say it had a positive affect on their careers."
Brittany Anderson is a communications professional who has entered into the employee branding space as both the employer brand and community lead for VideoMyJob.
She is approaching four years with the organisation after serving major communications roles at the the Royal Melbourne Institute of Technology and digital marketing agency, King Content.
Take a moment to listen to her episode on how she amplified VMJs employer brand essence by using internal employee advocacy stories.
"I started thinking about employee advocacy because I did know that content shared by employees receives eights times more engagement thank content shared by brand channels.
And, eight-six of employees say being a part of a formal advocacy program say it had a positive affect on their careers."
Brittany Anderson is a communications professional who has entered into the employee branding space as both the employer brand and community lead for VideoMyJob.
She is approaching four years with the organisation after serving major communications roles at the the Royal Melbourne Institute of Technology and digital marketing agency, King Content.
Take a moment to listen to her episode on how she amplified VMJs employer brand essence by using internal employee advocacy stories.