Talent Blazers
What does the future look like for talent acquisition, employer brand and recruitment marketing? And what role does video have to play? The industry's most prominent thought leaders weigh in on the state of talent, cut-through concepts and opportunities to drive long-lasting impact. A VideoMyJob series hosted by Founder and CEO David Macciocca.
Episodes
43 episodes
Talent Blazers S03 E13: Brittany Anderson on amplifying your EVP through employee advocacy
"I started thinking about employee advocacy because I did know that content shared by employees receives eights times more engagement thank content shared by brand channels.And, eight-six of employees say being a part of a form...
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Season 3
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Episode 13
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19:59
Talent Blazers S03 E12: Alana Bennett on leading organisations to connect EVP with the human experience
“The reality is, when you get to workshops and focus groups, you want to be unearthing new insights.What you don’t want to do is rehash something that the organisation already knows because of data they’ve collected.”
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Season 3
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Episode 12
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18:36
Talent Blazers S03 E11: Tim Mundy on a uniting approach to helping organizations in amplifying their EVP
“We spend quite a long time working at the business case stage of things because by the time comms or TA comes to us, they’re really knowledgable about of what EVPs are all about.The things is, there’s a need to get the busines...
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Season 3
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Episode 11
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23:31
Talent Blazers S03 E10: Steve Usher on interweaving human centered design into your EVP
"The candidate experience is actually the generated outcome of other relationships and other peoples input into the journey for the hiring process.So when we think about that, who are the other humans who have touched that journey?"...
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Season 3
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Episode 10
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12:30
Talent Blazers S03 E09: Simon Druery on creating belonging within every Employer Value Proposition
"I think the pandemic has taught us that you don't need high quality production all the time. It's actually about the story.And as long as the story is good and engaging, people will interact with it." Simon Druery has long ...
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Season 3
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Episode 9
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17:35
Talent Blazers S03 E08: Jason Burns on the importance of a clear and comprehensive EVP discovery process
“Your employer brand should be three things; It should be authentic, authentic and it should be authentic.If it’s one of those, you’re on to a winner.”Jason Burns is one of Australia's expert Employer Value Proposition consultant...
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Season 3
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Episode 8
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22:40
Talent Blazers S03 E07: Brie Mason on encountering and overcoming challenges in developing an organizational EVP
“ROI is so critical I mentioned. I think teams are finally getting the support and funding, or 'the airtime' for EVP as a topic. Often for the first time.So it’s really important to make for damn sure that you’re tracking everything to ...
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Season 3
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Episode 7
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25:46
Talent Blazers S03 E06: Mark Puncher on Extracting your EVP from the experiences held by employees
“You know the biggest question that not enough agencies ask, right at the beginning, is ‘what are the problems that you’re trying to solve?’So we look to the workforce data.”Mark Puncher talks about the value alread...
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Season 3
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Episode 6
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29:15
Talent Blazers S03 E05: Rudy Jeer's Five Pillar Model to Creating an EVP and The State of Talent Attraction Today
"Culture is becoming a huge factor for talent at the moment. Talent want to know 'what's it like?' How are your current employees experience that culture? What are they getting out of it? How do you actually demonstrate a good cultural place to...
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Season 3
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Episode 5
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25:45
Talent Blazers S03 E04: Bryan Adams on Unpacking the Research Phase of Your EVP Development
"We always recommend to launch a new EVP internally first. And I think that's important from an authenticity perspective. There's an opportunity to lift morale, remind people why they're there, and galvanize an internal audience.You kno...
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Season 3
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Episode 4
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15:17
Talent Blazers S03 E03: Agata Furman on Foundational Research in the EVP Development Process
"If you're interviewing a person and you start using words like, employer value proposition, EVP, pillars, insights, they might not necessarily understand what you're trying to achieve. And it's not resonating with them.But,...
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Season 3
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Episode 3
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23:03
Talent Blazers S03 E02: Margie Kwan on the Five Step Approach to Creating a Meaningful EVP
"It's not unusual to have to have the conversation with clients about not biting off more than you can chew in your first EVP Project. Particularly for multi-national organisations where they are quite complex...... we need to rea...
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Season 3
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Episode 2
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29:25
Talent Blazers S03 E01: Barbara Zych on the research-lead approach to developing employer value propositions.
"As researchers and data players, what we do is try not to think about the solution before we get all the data; not to bias the process.So you're not setting any hypothesis before we finish the data collection. THEN we start the incubat...
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Season 3
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Episode 1
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31:42
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Talent Blazers S02 E08: Rob Kelly on job ad bias and the importance of authentic career sites.
"It's amazing how many employers, I would say, get caught thumb sucking; as Warren Buffet would say. Their just kind of sitting around, not nailing it. And you're in trouble if that's you." - Rob KellyWhy is it important to make sure yo...
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Season 2
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Episode 8
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20:47
S02 E07: Bryan Chaney on how to build a global employer brand team and when to introduce video
''Once you find the people who are interested in telling stories, it gets easier and easier, and before you know it, it [your employer brand program] has its own momentum''—Bryan Chaney, Co-Founder at Talent Brand Alliance.How do you bu...
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Season 1
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Episode 7
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18:41
S02 E06: Jo Vohland on the perfect talent storm and the role video has to play
''People are really trying to Marie Kondo their recruitment process. If it doesn't spark joy, don't keep it, because as quick as a candidate becomes available and shows interest, they're gone again''—Jo Vohland, General Manager at ATC Events an...
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Season 1
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Episode 6
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23:20
S02: E05: Craig Fisher on scaling employee video content to show up in the candidate’s peripheral vision
''Using video to show up in the peripheral vision of your target audience multiple times before they're even asked to directly click on a link and apply for a job. That stuff works'' - Craig Fisher, Founder of TalentNet Media. Lear...
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Season 1
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Episode 5
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16:17
S02 E04: Jeff Weidner on the strategic distribution of branded video to enhance the candidate experience
''If you were to look at a long-term strategy to best engage or increase your candidate experience, video should absolutely be a part of that. Now, where and how you use it can vary very greatly.'' - Jeff Weidner, CEO at Popmix Media. ...
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Season 1
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Episode 4
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20:09
S02 E03: Hung Lee on how to differentiate remote roles and mitigate candidate distrust with employee video
''At the end of the day, all brands are organizations of human beings. People just want to see people at work and that in itself is a great way to be inclusive.''Hung Lee, the editor of leading industry newsletter Recruiting Brainfood, ...
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Season 1
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Episode 3
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19:59
S02 E02: James Ellis on why honesty and imperfect video content is an employer branding game changer
''We can't all be the best place to work, but be the best place for whom and in what way? The future is completing that sentence. When you're honest, candidates are forced to be honest too.''James Ellis, the Employer Branding Nerd, shar...
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Season 1
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Episode 2
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34:52
S02 E01: Aaron McEwan on the rise of HR is PR and employee video in The Great Resignation
''You can attract both employees and customers by talking about how progressive your approach to talent is.'' This is just one of the many suggestions from Aaron McEwan, VP of Research and Advisory at Gartner, to help talent profes...
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Season 1
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Episode 1
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16:19
S01 E22: Using video to build a psychological contract with candidates W/ Janine Garn from Leyton
Is your recruitment process automated but lacking a human touch? The talent team at Leyton recognize the importance of developing a psychological contract with candidates early on in the journey and is using video to stay front of mind....
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Season 1
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Episode 22
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10:55
S01 E21: Building a powerful personal brand with imperfect video W/ Pete Watson from Mint Recruitment
Do you want to start sharing your personal brand online but feel paralyzed by perfection?Pete Watson, Owner of Mint Recruitment, has some great advice to help you get over the cringe and embrace consistency. He also credits the ...
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Season 1
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Episode 21
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8:13
S01 E20: High-performing career sites and personalized video responses W/ Michael Wright from GroupM
What's your prediction for high-performing career sites of the future?With lightweight personalization and thoughtful presentation of content now a candidate expectation, some of the biggest brands are exploring what's next. Gro...
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Season 1
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Episode 20
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11:26
S01 E19: Measuring the success of a video-led onboarding strategy W/ Dana Goodson from Cetera
Have you incorporated (or considering) video in the employee onboarding journey?The content and key messages you deliver to new hires can set the tone for their employment. Stay authentic and measure the impact of your early com...
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Season 1
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Episode 19
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6:43
