''We can't all be the best place to work, but be the best place for whom and in what way? The future is completing that sentence. When you're honest, candidates are forced to be honest too.''
James Ellis, the Employer Branding Nerd, shares how to look beyond demographic segmentation to create desire among the right people, a refreshing perfective on the future of employer brand and communicating subjective value over objective value.
Ellis also offers insight on how imperfect, rough and ready, video content can enhance your employer branding strategy.