Talent Blazers
What does the future look like for talent acquisition, employer brand and recruitment marketing? And what role does video have to play? The industry's most prominent thought leaders weigh in on the state of talent, cut-through concepts and opportunities to drive long-lasting impact. A VideoMyJob series hosted by Founder and CEO David Macciocca.
Talent Blazers
S02 E02: James Ellis on why honesty and imperfect video content is an employer branding game changer
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David Macciocca
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Season 1
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Episode 2
''We can't all be the best place to work, but be the best place for whom and in what way? The future is completing that sentence. When you're honest, candidates are forced to be honest too.''
James Ellis, the Employer Branding Nerd, shares how to look beyond demographic segmentation to create desire among the right people, a refreshing perfective on the future of employer brand and communicating subjective value over objective value.
Ellis also offers insight on how imperfect, rough and ready, video content can enhance your employer branding strategy.