Talent Blazers

What does the future look like for talent acquisition, employer brand and recruitment marketing? And what role does video have to play? The industry's most prominent thought leaders weigh in on the state of talent, cut-through concepts and opportunities to drive long-lasting impact. A VideoMyJob series hosted by Founder and CEO David Macciocca.

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Talent Blazers

Talent Blazers S03 E01: Barbara Zych on the research-lead approach to developing employer value propositions.

August 22, 2022 • David Macciocca • Season 3 • Episode 1

"As researchers and data players, what we do is try not to think about the solution before we get all the data; not to bias the process.

So you're not setting any hypothesis before we finish the data collection. THEN we start the incubation process..."

Research is an intrinsic stage in developing an employer value proposition and one of the first. Se getting it right is the difference between creating something genuine and valuable against missing the mark and releasing a sub optimal.

Find out about how to research properly from the insights of Barbara Zych and her data-lead approach to starting an EVP.