Talent Blazers S03 E03: Agata Furman on Foundational Research in the EVP Development Process

"If you're interviewing a person and you start using  words like, employer value proposition, EVP,  pillars, insights, they might not necessarily understand what you're trying to achieve. And it's not resonating with them.

But, once you go with the language of, what makes you come here? What attracted you to be here? What surprised you?.. you start to get real insights."

A considered approach to the research phase of your EVP is crucial to discovering the truth behind what IS your employer brand. Because after all, every organization already has an employer brand. Some are just yet to discover it. 

Find out how Agata Furman helps organizations discover their employer brand and empowers them to elevate the experience of employees and candidates alike.