348. 3 Budget Strategies That Close More Life Insurance Sales

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What’s in this episode:

If budget conversations make you freeze—or worse, quote small—this episode will change the way you sell life insurance. Michael Weaver breaks down three proven ways to confidently determine budget, set the stage for higher premiums, and close with zero hesitation. From the 2% Rule to the 200–1000 Strategy and the go-for-it needs-based close, this solo episode is packed with tactical scripts you can start using immediately. Whether you’re new to life or trying to level up, this is the conversation that gets you paid.

[00:00] Why agents freeze during budget conversations

[01:00] The 2% Rule explained: 2 pennies for every dollar

[04:30] Strategy #2: $200 to $1000/month range (and why it works)

[07:30] The $25 mistake that changed Michael’s sales strategy

[10:00] How to open the conversation with confidence

[12:00] Strategy #3: Skip the budget and go straight to the solution

[14:30] What to say when they push back on price

[17:00] Final breakdown of when and how to use each method

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