
NoBS Wealth
Welcome to the NoBS Wealth Podcast—where we ditch the BS, cut through the noise, and get real about what it takes to build wealth, especially for women, minority business owners, and those standing on the edge of their financial journey, ready to take that first bold step.
We’re not here to sugarcoat it. I’m Stoy Hall, your host and Certified Financial Planner, and I’m bringing you conversations that go beyond the spreadsheets. We're talking about the emotional, psychological, and real-life challenges of money—and how to crush them.
Why You Should Tune In:
- No Fluff. Just Actionable Advice: You don’t have time for complicated, jargon-filled nonsense, and I don’t have the patience to give it to you. Here, we’re breaking down strategies you can actually use—whether you're managing cash flow in your business or figuring out how to start investing without feeling overwhelmed.
- Your Money, Your Mindset: If you think the key to wealth is just about saving and investing, you’re missing half the game. We’ll tackle the inner work—overcoming financial fear, breaking generational money cycles, and adopting a winning mindset to keep you in the game long-term.
- Real Stories You’ll Relate To: We’re bringing on guests with stories like yours. Women and minority business owners who’ve been where you are, taken the risks, and come out on top. No “overnight success” garbage—just honest journeys filled with ups, downs, and everything in between.
Who This Podcast Is For:
If you’ve ever thought:
- “I want to build wealth, but I don’t know where to start.”
- “I’m ready to grow my business, but I need guidance on the financial side.”
- “I don’t come from money, and it feels like I’m playing catch-up.”
Then congratulations—you’re exactly who this podcast was designed for.
What You’ll Get Out of It:
- Breaking the Fear: We’ll help you face that first step head-on and show you that building wealth isn’t just for the rich or privileged—it’s for you.
- Alternative Wealth Strategies: From real estate to investing in your business, we’ll explore nontraditional ways to grow your money without drowning in “just invest in the S&P 500” advice.
- Practical Tools: Whether it’s tax hacks, cash flow management, or scaling your business, we give you the tools to act, not just dream.
It’s time to bet on yourself. Tune in, get inspired, and most importantly—take action. The life you want? It’s within reach.
Visit nobswealth.com to catch our latest episodes and join the NoBS movement.
And yeah, we get a little explicit around here. You’ve been warned.
NoBS Wealth
Ep. 118 - From $24K to $2.5M: How Women Can Build Wealth & Confidence
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FROM NOTHING TO MILLIONS: THE MISSING PIECE IN WOMEN'S WEALTH JOURNEY
Women: are you stuck in financial quicksand while watching others build empires? Audrey Faust was once drowning in poverty-level income with two babies and zero escape plan. Then she discovered the hidden wealth formula most women miss. In this explosive conversation, Audrey reveals how she transformed from qualifying for government assistance to building a $2.5 million net worth – and why most women unknowingly sabotage their own financial freedom.
When your bookkeeper tells you "everything's fine" but your bank account screams otherwise, this episode delivers the brutal truth no one else will tell you. Whether you're scraping by or scaling up, Audrey's raw journey from financial disaster to financial dominance will force you to confront the wealth barrier you didn't even know was holding you back.
Get Audrey's Amazon bestseller: She Grows Rich
Connect with Audrey:
Listen as Stoy Hall and Audrey Faust shatter the myths holding back women business owners and reveal the financial secrets that transformed Audrey from broke to badass wealth builder.
As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!
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DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.
Badass women donors. Simple as that. There's a lot out there who either are afraid to take that next step, need some help, or in turn just want to be a badass business owner. And today we have not only an expert in helping that, but an Amazon bestselling author as well as of recently. So we'll dive into all of that. But, uh, without further ado, Audrey Faust, welcome to the show and I'm really excited. Both of what we do deals with women and business owners, and it's gonna be an excellent discussion today.
Audrey Faust:Thank you so much for having me. I'm so happy to be here and chat with you and, um, help women create financial future for themselves.
Stoy Hall:Well, let's not tease it too long. What's the name of your book? Okay.
Audrey Faust:The name of my book is called She Grows Rich, how to Become a Financial Powerhouse. And it's a little bit of my story of how like a rags to riches story and as well as a how to guide, um, uh, really how I built my wealth from nothing to, uh,$2.5 million net worth.
Stoy Hall:Well, let's get into it. Let's start with the rags, right? We all, majority the badass people I know came from rags. Like, let's just be right. We came from something, we struggled, we grinded, and we got to where we're at. So let's start with your story.
Audrey Faust:Okay, great. Yeah. So, um, I guess my pivotal moment was I was 27 years old. I had two very young children under the age of two under toe. And, um. I had recently taken a class to learn how to do tax returns and was working in a tax return place because it was a great job for me to work in the evenings. At that time, I did not have a college degree and I was working, doing administrative work before my children and I found myself in this situation where I needed to make money, and I'm like, okay, well. Accounting. I was always good at accounting, so I took this tax class. I'm like, let me try this. And the story that that happened is when I did my own tax return, got this huge refund, and at first I was like super excited. Okay. I was like, oh yeah, it's this feedback. Wait. And then I'm like, well, maybe I did something wrong. So I'm like looking through it and all of it, and I realized that I was getting what was called. An earned income tax credit and people who are on the poverty line, it's an earned income tax credit is given to those people on the poverty line because they need a little extra help. And although I was happy I was getting the money, it was a really upsetting moment for me. My mom had always told me, you know, make sure you can, you know, support yourself because she was in a marriage. That she was unhappy. My dad suffered from mental illness and my mom could not financially support herself on her own. Um, not that my dad had any kind of money, but he, you know, they were just getting by themselves and they definitely couldn't survive on their own. And she tried to ingrain that in me. Um, make sure you can always support yourself, and that those words came flooding back to me. When my husband and I were making$24,000 a year when we got that earned income tax credit with two children, and I was like, oh my gosh, I'm right where she told me not to be. Like I couldn't support myself if I wanted to at that point, and I'm still married to the same person. I'm still in a happy marriage. But like not having that freedom like is scary, right? To be like, well. Things could happen. And I realized at that moment that I had to change that I had to be able to support myself, and I had to show my kids a better life too, right? I didn't wanna be in this place, so slowly but surely, I, I went back to school and got my degree in accounting, but that was, even making that decision was challenging because I had. A brother who told me on the regular, an older brother that I was not smart and I was stupid. And one of the reasons I didn't go to college outta high school because I didn't think I was smart enough to go, but I was faced it with that decision at that moment and I was like, well, I have to do something, so I'll give college a try. And I succeeded in college and did well, but. At that time, you know, you can definitely support yourself doing other things, but at that time, that was the only way I knew how to improve my financial situation, is to go back to school and get a degree so I could at some point stand on my own two feet if I needed to.
Stoy Hall:You got to the point of like fight or flight essentially, right? Yeah. Yes. Yes. Your what your mother told you and then that. Situation going, oh crap, this is who we are. And your fight or flight kicked in. Was there ever a time where the flight side happened where you didn't wanna fight and you were just like, screw it, this is my life and this is it? Or was it always like, shit, recognized it and I have to, we have to do something else?
Audrey Faust:Yeah. Well that's a good question. I mean, obviously it took me time to go back to school, so things didn't change overnight. Right. I still did part-time jobs and tried to help add to the family income, but I, but I felt like I was making progress though. Like I, I wasn't just gonna sit there and be like, this is, like you said, this is my life. I really said that moment. That wasn't who I am. You know, like I was raised to be independent and stand on my own two feet. And at that time in my life, I didn't feel like I could.
Stoy Hall:There's a lot of women minorities. I, I usually group them together because there's some similar issues we'll say mental health wise and things that they had to overcome. But a lot of people listening or around, and I know that I work with and I'm sure you work with, are at that point of like, they need to see something happen. Right. And you had just said it, it doesn't happen overnight. And I'm so glad you said that because there's really, that's just not how it works at all. Yet, you know, TikTok and Instagram will tell us that, Hey, I can make a hundred thousand dollars tomorrow. Not real. Don't listen to'em. Um, 10 year success story or
Audrey Faust:what? Overnight, 10 year overnight success.
Stoy Hall:Yeah, exactly. What, what was the timeframe from when Okay. You recognized, Hey, this is where we're at. I need to do something to you. Just taking that first step and actually going to your first class, how, how long was it from tho those two points?
Audrey Faust:Um, oh gosh. I have to remember back. It was probably, well, it was a couple years because I, I switched from that job to working at a financial institution, Vanguard, in the evenings for two years, but it paid better, it had medical benefits and, you know, it was a better situation than doing the taxes. So it was probably like an additional two years till I actually went back to school.'cause it was hard. I had two little kids and then a third came along. I had three little kids, but I did, I worked at Vanguard for like two and a half years and then I said, you know what? I'm doing this. I'm leaving. I left Vanguard to go back to school. Um. Then I also, um, while since I was taking accounting courses, started my own bookkeeping business while I was going to school and raising three children. So, you know, like it wasn't enough.
Stoy Hall:Do everything all at once. I mean, just why not? Of course.
Audrey Faust:So, yeah. So that helped with the income coming in and it gave me the flexibility with the young kids that I needed. Because back then, like there was no working from home. There was no like, you know, part-time jobs were like retail or I was lucky to find that, that part-time job at Vanguard in the evenings. Um, yeah,
Stoy Hall:so mind shift, shift changed, took two years to really take the, that first big step. From an emotional mindset perspective during those two years, did you, and if you can reflect back, do you recognize, like since I made that mind shift change that the decisions in your life kind of changed as well? Now that you have this new, new goal, a new process, or were you still doing the same things that you were always doing prior to that transition, that mental transition?
Audrey Faust:Well, I think going back to school and succeeding and doing really well in it actually helped my confidence like. I was actually smart, I just didn't know it. Um, and I, yeah, I did a lot better in college than I ever did in, in high school, and I enjoyed the courses, so I think, and I started my own business doing bookkeeping. So I think all of that just built my confidence. And I think once you take that first step to build your confidence, you just keep going and going and going and, you know, I, I just felt like. I just felt like I, I was freed at that point. Right. If that
Stoy Hall:makes sense. It does. It makes a lot of sense. I tell every business owner that's like, there is a freedom in what we do. Being a business owner does suck. It has, it's really tough. It's not for everybody, but it's one of the most fulfilling and freeing things that you could possibly do once you have achieved that. But that doesn't always mean that you're gonna be a millionaire either. Like that, those don't equate. That freedom and that that feeling of like, you are not necessarily in control, but like this is yours, right? As opposed to feeling like you are just doing something for money. You are now doing what you passion and you love and it just so happens to be that's how you make money. Those are different, different mindsets. So now we've gotten through all of that. Now you, you know, you got your degree, you started bookkeeping, which by the way is still needed and I'm sure we'll jump into that. Um. Now what? Like now we have a whole business. Now fractional CFO work, you have your book. What changed from those clients starting in the bookkeeping to now? What's your client makeup look like? Who are they and what are they?
Audrey Faust:Oh, so there's, there's a lot of story in there. So I did my bookkeeping business while I was getting my degree, and when I finished my bachelor's degree, I now have my MBA as well. But while when I finished my bachelor's degree, shortly after that, I would say it was a couple years, one of my bookkeeping clients asked me to come on board as his controller full-time and. Walk away from the bookkeeping business and in turn would give me an opportunity to create my own like accounting department. He was growing super fast and I kind of knew I either had to walk away from that client or step on board full-time because it was just beginning to be too much.'cause I had other clients in my bookkeeping business. So, um, I thought long and hard. It wasn't an easy decision because you know, you are giving up some freedom when you go work full-time for somebody. But I also saw it as a really great opportunity for me to really learn and grow and develop my skills as a controller and a CFO, um, that I might not have the opportunity to do in the current business structure. So I did, I took the leap, went back to corporate. My kids were older now, so, you know, it didn't need as much flexibility as I did before. Like they could be home alone if necessary. And I stayed there for about five years working. We grew his business. Um, I can't remember. So when I started doing bookkeeping for him, he was under the million dollar mark. And then when I, after the five years when I left, we were at 5 million. So. It was a great experience for me and I came in when his business was small and got to be part of the executive team and the growth team and really learned a lot and did build. I had a bookkeeper underneath me so I was no longer doing the bookkeeping. Um, and it was a really great opportunity and originally the commute was five minutes from my home. So fast forward five years of doing that full-time with him. He decides to move his company an hour away. So my commute goes from five minutes to an hour. Like
Stoy Hall:it's a big difference
Audrey Faust:overnight. So spending two hours in my car was not fun, and I also felt like I was ready for the next thing. So I mean, I am in a growth mindset. I had been for years and I was like, okay, like I feel like I helped him get from. Here to now, like 5 million. Everything runs off autopilot now. It's great. And like I wanted the next thing, right? I wanted the next thing and the commute, so, so those two things together, I said, you know what, I'm gonna go back out and I'm gonna start my business differently and I'm going be a part-time controller, CFO. A lot of people don't know what the word controller means, so it's just, that's why you CFO right? You are in finance, you know what it means. But, uh, that's, then I kind of switched it from controller to CFO, um, and that's how I got started in that, and then brought on the coaching a few years later as well, that I do now, the financial coaching.
Stoy Hall:But let's, let's kind of back up to that. What, what is a bookkeeper? What's a controller? What's a CFO and. What is the actual tax advisor planning side of it as well? Can you explain to everyone what the those differences are? Because there's a lot of business owners that think, sure, my CPA is all of that, or my CFO is all of that, or the worst is my bookkeeper, is all of that. So yes. Explain the differences please.
Audrey Faust:I am so glad you brought up this question because a lot of companies think they have a bookkeeper and they have a CPA and they think that's all they need, right. So a bookkeeper is doing the data entry, right? They are entering in the transactions into your software, whatever you use, QuickBooks, for instance, they may or may not have an accounting education. Most of them don't, and they are basically like doing data entry. The CPA is taking the data entry and entering it into. The tax return. They're not investigating it in most cases unless they see some really major errors that the bookkeeper did. So, um, I can't tell you how many times somebody would tell me, oh, I have a bookkeeper and I have a CPA, I'm all good. But there's that missing piece in the middle. Yeah, you're shaking your head, you know, like a, you're signing the tax return, so you should understand the information that's being put on that tax return. So, b like. You should be making final decision financial decisions on that information. Right. So a controller and a CFO are very similar. Depends on the size of your company. If you have larger companies would have both, right? Uh, but normally a smaller company would have one person and, and they are not doing the bookkeeping, they're not doing the tax return, they're doing that part in between. They're analyzing the information, they're overseeing what the bookkeeper put in to make sure they put it in correctly, and they're helping you make financial decisions based on that information inside your business. So, if that makes sense.
Stoy Hall:Yes. To me. Um, I, I try to simplify it with everyone is like, okay, so your bookkeeper's all that entry, putting your numbers in. That's what happened. Your controller CFO, again, depending on size and all those things, is, is helping you with the visionary piece, both forecasting. Yeah. And looking back and putting those together so that way the next decision can be made. Right. And then your accountant, CPA or whatever, is doing the, the tax prep part of it. Now, big caveat to that is I believe all at this point in time, all of your CPA's, accountants that do the tax. Return piece of it should be doing tax planning at least twice a year in conjunction with your CFO and you. So that way you're making tax planning decisions as well with these financial decisions and it doesn't end up hurting you or the opposite at the end of the year too. So really there's like those three components, right? And they're all very, very important. Is there overlap? Can some of them do? Some of it? Yeah. Yeah, obviously. But you really need those three components. Um, if you are really wanting to grow. Otherwise it's gonna bog you down because business owners, if you're trying to do your books, it's, it's a waste of time, honestly. It's bogging you down because it takes so much time to do so then you don't have the energy mentally to look at it from a, a, you know, a 30,000 foot view like A CFO would, and then you can't really make the right decisions and now you're in the weeds. So that's how I always tell everyone about it. And you're shaking your head. Yeah. So I would assume you're very much similar in that.
Audrey Faust:Yeah, exactly. Um, yeah, it's just. Sometimes if you're super small, you are doing the bookkeeping and that's okay, but you're also getting an education, right? Um, by seeing the numbers. And then a lot of times when people get to the point where they can hire the bookkeeper, they think they don't ever have to look at the numbers again. So, um, I know it, it, it, but that's, that's wrong. You get to look at the numbers now from that 30 foot view, right? You get to look at them. Run financial reports, make sure everything in there is where it's supposed to be. I have a story actually. So this was a multi-six figure business owner and she was struggling with her cash flow. She came to me and I said, all right, well let's pull your numbers up. Let's take a look. You know, that's, the answers are always in the numbers. So two things we found, um, I looked at her owner's draws distributions, and um, I thought. She was telling me that she wasn't taking any money out of her distributions, and I saw the number there. There's a fair amount there. So when we looked in there, there were things that her bookkeeper was putting in there, assuming they were personal expenses, and they weren't. So that means they weren't getting written off as on her tax return. For those of you, you know, and you're saying you understand, but a lot of people don't understand. They weren't getting written off on tax return. There was over$10,000 of expenses in there that weren't getting written off on her tax return. Luckily, she called me and we dove into this and we caught it before a tax return was done. It's gonna be like$2,500 in taxes. She was gonna be paying that she didn't need to pay. And because her bookkeeper wasn't asking questions and she wasn't looking at her numbers. And then another story with her ca, same girl with her cash flow, the same situation. I said, okay, well let's take a look at your cash flow now. And she had a full-time person working with her, just one full-time employee. And I said, and she billed out this employee's hours. And I said, well, how many hours is she working? That information wasn't in her QuickBooks and. She pulled it up somewhere else and she was like, huh, she's only, we're only really billing like 20 hours a week from her and she's a full-time salary. And I was like, for like months and months and months. It wasn't just like one week. And I said. Okay, well you got some hard decisions to make here. You need to either cut her back to part-time or talk to her or forget a way to get her more work. So ironically, after she talked to her employee, her, all of a sudden her employees started finding more work like through their current client base, the retain, they have a lot of retainers, and she was then brought her hours up to like 30 or 32 as average. So, I mean, that's another instance where. If the employee was thinking, I only have to work 20 hours, nobody's paying attention, and you know, and that's gonna hurt the cash flow. She's not even able to like cover her salary at that point. So I mean those, that's just another situation that I was kind of able to like, just by looking at her numbers and analyzing them with her, we were able to see and understand and really it was huge amount. Discovery just from, uh, you know, working with me for like an hour and a half
Stoy Hall:and everybody that's like the CFO role. Like that's, yes. Their job legitimately their, it's not the bookkeeper's job now. You would hope that they would ask the questions to make sure it's spot Yes. It is also not your accountant's job for the tax return, either. Those two pieces would easily miss those two scenarios. Exactly. And the value you added from just that hour, I mean F 2,500 there, plus actual work, I mean, you're looking at
Audrey Faust:thousands.
Stoy Hall:Thousands,
Audrey Faust:yeah,
Stoy Hall:maybe 20, 30,000 easily. And that was just from the hour, let alone like. We as business owners, we go through a lot of things. There's a lot of things going through our brains always, and things will slip. There will be opportunities that may be missed if you are not able to have someone or yourself just kind of like step back and go, okay, where are these things? What's going on? What decisions are being made? What's coming down the pipe that I know is gonna happen? And then what's coming down the pipe that could happen that I don't know of. Right. Yeah. And that's. Having that CFO and I believe more, depending on your size, having more of a external CFO that isn't necessarily tied in day to day. Because we also then have other experiences from clients that we can see that if someone's just in your business only, they won't have that ability either. So I think it's important to always have like some outsourced stuff. Again, depending on your size. When you get too big, then it like you did like, yeah, it's too big. It's, it makes sense.
Audrey Faust:Yeah, and like if you get to a point like, you know, CFOs are not inexpensive, having a full-time CFO on staff, you're talking about$250,000 salary a year, you know, give or take, depending on the level of CFO or, you know, controller, whatever. Um, it could be that expensive. So having a fractional CFO like myself. Is a lot more feasible for a smaller business that's, you know, seven figures, multi-step, seven figures in that range.
Stoy Hall:Yeah, absolutely. Working with a bunch of women business owners in general, what do you feel and what have you learned is the hardest part for them to be become successful? What is it that's stopping them from, you know, really exponentially growing? Have you found. I know we're generalizing a little bit, but like, name off a couple
Audrey Faust:in a general perspective. Um, I, I wanna say the word confidence, but it's, some people, I, I don't know if they get offended, but they're like, oh, I have a lot of confidence. Right. Um, but sometimes we like hold ourselves back as women and it. We may not see it as confidence, or we may not, we may see it as fear, or we may see it as lack of knowledge. Um, a lot of women will, myself included, think, well, you know, it's, if I don't know everything, then I can't do it. Right. You know, that, that goes back to the, the disparity in. Salaries and corporate and you know, the statistics around a man will apply for a job that they're 10% qualified for, whereas a woman has to be a hundred percent qualified. We're just kind of wired that way for some reason, and that can definitely hold us back. And whether it's, you call it confidence or fear or whatever words you wanna associate with that.
Stoy Hall:Yeah, I found that too. And I've been doing a lot of data research on that stuff too, and it's, it's very interesting. The difference is between men and women specifically in like that scenario, men will just literally wired to say, we're just gonna figure it out. Like, I'm confident enough to, yes, that should be my position, or I'm gonna do this and internally I have no idea what I'm doing, but I'm gonna figure it out. Right. Whereas women are like the exact opposite of that.
Audrey Faust:Yes.
Stoy Hall:Um, I need to figure it out before I can say, yes, I can do that. Right. And that's, that's tough because that's just like wired into who we are. And I believe that is part of it. But I also think part of it is just the historical part of, well, we'll go with America'cause it's where we're at right now. Just women really weren't a able to like vote and be involved and, and all those things to like the seventies, same thing with minorities for a very long time. So if you look at, just from a historical perspective, that's not that long ago. It isn't. It's a whole generation that has to learn it and then. Flip it over and then get confidence just from that perspective. And I know that that is also pressing on us all still to this day.
Audrey Faust:True. And the financial statistics that go with that. Women could not have a credit card till 1974. Women could not have a business loan until 1988.
Stoy Hall:That's not long ago. Like how? No. Just, and so we gotta remember that. We gotta remember that you look at it from a human standpoint. Still in the infancy of, you know, it's that demographic being able to be a certain way within business itself.
Audrey Faust:Yeah. And you know, and I talked about earlier about my mom, you know, not being able to support herself. That's like one of the reasons why, right. She couldn't even have a credit card for most of you know, my life when I was young. Like, she couldn't, she couldn't have a loan, like she couldn't sign for any of that. So it's. Limiting. So then that generation, like my mom's wouldn't teach me. So then I had to learn it all myself, like all the things and pay it forward. So it does take a couple of generations until it catches up. So although I'm super excited that women own businesses are now, I believe at like 42%. And we we're just like outpacing the men starting new businesses, which is, which is great. Like, that's exciting.
Stoy Hall:It really is. It's, it's awesome to see. It truly is when you are, right. Uh, let, let's, actually, let's go back to your business a little bit. Let's go with what type of client that you work with, that you love to work with, where you can help them. And if you can't, where should they start?
Audrey Faust:Okay, so right now I am transitioning more into working with business financial coaching'cause there's the power in that. And like I said, there's so many women business owners coming into the market who wouldn't be able to necessarily start with a fractional CFO. So if I can educate them by coaching them and teaching them what they need to know, that's really where my heart is. And so my business is, is veering away from the, the fractional CFO work and more towards the coaching. So that's how I, I help women and I have a course and I have, um, a half of VIP day because both of those can be accessible to just about anybody. To get more education. Um, and, and that's kind of where I've landed just this year in 2025, of I want to be accessible to anyone to educate them. And that's one of the reasons I wrote the book. Now, that's on personal finance versus business finance. But, um, again, I, you know, I'm just. All about, and I know you are too, empowering women to become financially independent.
Stoy Hall:Yeah, agreed. A hundred percent agreed. And what I've learned in the business of, you know, the family office side of things is between men and women specifically, is women want to know it all, but then eventually don't want to do it and just trust and just go with that. Whereas men, once they figure it out, well then they think they can just do it or they're always going to try to find that next person and just keep paying. Like firing and paying and firing. There's a huge loyalty difference in of what I have found, which is incredible because if you look at a long-term history of any company, it's the loyal and that culture that sticks that allows them to be around for a hundred years. We're talking about women having the most growth in terms of businesses right now. That to me, tells me that most of those businesses are gonna be around a lot longer. And that is, I think, going to change our culture and our society more for the good, because women are gonna be like, no, this is the culture we want. This is the loyalty I have. And it is not about the money. It is not about me making$150 million a year while my staff makes. 300th of that or something like that. So I really am excited for that perspective. But you know, that's like two, three decades before we can actually do those numbers on that. But as we wrap this up, I ask every guest this one question towards the end, well, two technically, but you already answered the first one. The first one I always ask is, what's your first money memory? And you brought that up with your mother, so I don't even have to ask, you already did it. The the second one is, as everyone's listening today, what is one piece of advice I. Strategy action step that they can take from you today that would allow them to take that first next step forward. Because at the end of the day, this episode and, and this podcast is designed to say, Hey, have the confidence. Take that first step.'cause you take that first step. That second one's a little easier.
Audrey Faust:I can only have one. Let's go with one. Maybe we'll feed it. Okay. Okay. Um, so if you're a woman business owner. Kind of like what we already talked about. Don't let fear stop you. Don't let not knowing stop. You just take the first step to kind of understand the numbers that are in your business and making sure you are looking at them on a monthly basis. So another fun fact, business owners are 80% more successful if they understand and look at their financial information on a monthly basis. So, um, you know. You know, that's one of the things that I love to like, share. Like just, just do it. Just kind of take a look and become educated. Um, I also offer a lot of, uh, free, I offer a free bootcamp every other month, so like, come join that. Come learn. And the other thing is, I'm gonna say, so it's making sure you're keeping your business and your personal money separate. So you should have a business card, credit card and checking account and a personal credit card and checking out and keeping them separate and not co-mingling. For tax reasons and for liability reasons.'cause a lot of people now, they're starting these, they're starting LLCs to protect their personal liabilities. But if they're co-mingling the funds oof, that protection goes away. And they don't really, nobody tells them that. They don't understand that. So that's probably. One of the things I see a lot of is, and when I would start working, I'm like, okay, first thing we're doing, like let's separate this so we can get real true numbers of what your business is doing.
Stoy Hall:Yeah. I wholeheartedly agree to those, both of those, and the second one's even, probably more important than many think to do. Yeah. And yeah, is it a pain in the butt that when you need to take a personal distribution, that you have to then transfer it to one account and move it? Yes, it is, but you need to do it the right way.'cause if you don't do it the right way, it's now a cluster and it'll probably cost you more for your accountant or whoever to fix it into clean it up. So you might as well just start now. And yes, I appreciate you and as always, I always tell everyone, Hey, reach out to us, DM us. Email us, whatever it takes, because communication is key for us. One, to provide better content, but two, to actually help you in where you're at so that way you know you're not alone. If you don't reach out, we won't know. And I don't care about the like share comment stuff of an algorithm perspective, but that's the way we know you're listening. We can help you. Yeah. Reach out to us. Go get her book Amazon, right? We'll have the link somewhere.
Audrey Faust:Yes.
Stoy Hall:I don't know what the team,
Audrey Faust:Amazon, she grows Rich Audrey Faust, and yeah.
Stoy Hall:We'll get it. You can get the
Audrey Faust:Kindle version or the, the hard copy or the paperback, any version you like.
Stoy Hall:Audio
Audrey Faust:version will be out in the fall. Hopefully.
Stoy Hall:Your voice?
Audrey Faust:Yes.
Stoy Hall:Nice, nice. I'm terrified to do my own book. That's a different topic, different story, an episode. But without further ado, I appreciate you and everything you do, everyone reach out to us so we can help you.
Audrey Faust:Thank you.