NoBS Wealth

Ep. 119 - Momprenuer Reveals Amazing Natural Remedy for Sick Kids!

• NO BS Podcast • Episode 131

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From sleeping on park benches as a runaway teen to selling her cauliflower company for 8-figures, Amy Lacey's story will shock you—and then light a fire under you. After battling lupus, depression, and childhood trauma, Amy transformed her health struggles into a business empire that revolutionized the food industry. Now she's revealing how trauma became her secret weapon in business. Hear the raw, unfiltered truth about how she survived venture capitalists who tried to destroy her legacy, and why her new superfruit company is changing lives. This isn't just another success story—it's a masterclass in turning your deepest wounds into unbeatable strength. If you've ever felt broken beyond repair, this episode will show you why your scars might be your greatest business asset.

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DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Stoy Hall:

Anyone had a sick child call in in the middle of a preliminary podcast? I just did. And this is how we're gonna intro this. So welcome Amy Lacey. And while I was on that talking to the school nurse, she's like. Huh, sick kid. I think I might have a remedy for that. Without further ado, Amy, why don't you, why don't you answer that question? What do you think would help the sickness that's been going around in general? What helps people the most?

Amy Lacey:

Well, I discovered in a really random way, which I'll go into later. This fruit called sour sauce. Have you ever heard of it? Yes, I have. Oh, you have? Okay. You are one of the very few that have ever heard of it.'cause it's not readily available in the United States. It's not grown here. It's a little bit in Miami and in Hawaii. But other than that it's grown in the Caribbean. I discovered it. I actually discovered it'cause my mom had breast cancer and I, um. I found it used it, realized how well it was working for me and building my immune system.'cause I have lupus and Sjogren's and I was like, okay, I gotta make this readily available for everybody. That's kind of what I've done in the past with products. And so we turned it into a supplement and you need it in your household because I guarantee you, if you and your family take a couple of the gummies and they're just fruit, it's sour sauce, echinacea, and elderberry, all immune building fruits, you will be. Doing very well. You will not get sick. And if you start to get sick and you double up your amount of gummies that you take, or you can drink a shake or you can use the electrolytes and all of those will get the sour soft in your system, you will find that you will, the sore throats and the illness will go away. It is like beets, airborne. Any day of the week, it's amazing. It is a super food, super fruit like I've never discovered before, and I'm, I'm into taking foods that are really good for you and making them readily available and changing them and making them so people can eat them. And so, yeah, you guys need it. I'm sending it to you. You won't regret it. You will love it and you won't be sick and you're in really cold weather.

Stoy Hall:

Yeah. Yeah. It's too cold here. Negative 20, negative 30 windshield is something that I don't think the human body should have to endure.

Amy Lacey:

No. How do you even go outside? It's like we try not to

Stoy Hall:

breathe. Yeah. Do those things. But what a great way to tease and, and start this, this whole episode. So all listeners, we're gonna get back to that later and dive in a lot more into the Sara Sub. How you can get it, the whole business behind it. But first we gotta know who the hell our guest is, what, what she's been through, and how she's even gotten to the idea of making products, et cetera. So yeah. Why don't you talk us through kind of like early childhood, how you were raised and how that, you know, led to where you're at.

Amy Lacey:

Yeah. So, um, it's interesting because I do believe my childhood, and I just really learned this, honestly, I'm 55. I'm all about powerful aging, but at 50 I finally dealt with the trauma of my childhood. And I guarantee you, one lesson I've learned is if you don't deal with. Trauma and you buried it down like I do, it will manifest itself in illness, which is how I was diagnosed with Lupus and Sjogren's. So going back to my childhood, my mom accidentally got pregnant with me. She went, it was 1970, she went to Mexico to have an abortion, and my dad followed her down there and convinced her not to, and they got married. However, my dad, my mom left my dad at the age of two. I praise her. He was an alcoholic, eventually a drug addict. He has since passed away. He pretty much drank himself to death, so he was in and outta my life. But my mom really struggled. She didn't have monetary support from anybody. Her parents came from the depression, and it was kind of like you made your bed, you lay in it kind of attitude. So she really struggled and. I didn't have much of a childhood. It was very much like I never knew what I was gonna get when my mom came home from work. And I've since learned through therapy that sometimes rage when you're a rager, it's because you're scared and you feel a lack of control. So I can respect that and understand that looking back. But at the time, you know, it was kind of scary. Like I just didn't know what I was going to get. And at the age of 12, I ran away from home. And I lived a little bit at different friends' houses. I lived, um, a couple nights on the park bench on the streets. Never did drugs or alcohol because I watched it. Literally, the times I spent with my dad, I watched it destroy him and so I was pretty like immune to wanting to just dive into that. Although, you know, when you're in that. When you're in that environment, you see a lot of it. So I, I was like, no. And I landed in a foster home for a couple different ones, ran away from those, eventually landed on a farm in Gaston, Oregon with my aunt and uncle who had no kids. And that was a life-changing experience for me because. Not only were they about tough love, but they were about love. They, I had somebody doing homework with me. I had dinner at a table with a family. I had somebody tucking me in at night. I had love, like I experienced true love, but then they also lived on a farm. So I got put to work, which was like cleaning chicken coop. And I learned how to ride horses and sheer sheep and stuff like that. And I went to school there and it was a life-changing experience. And eventually I ended up going back to Northern California and my mom remarried and I eventually was back with my mom and my stepdad. But for a few years it was really tough. And during that time, I put myself in a really bad situation. I happened to be living with my real dad. This is when, when you're. On the street and you're not going to school. Even back then, the police get involved and so forth. So I had to be living with a guardian. So for a short time I lived with my dad and he lived in a shady apartment complex. And during the day he was a construction worker. And at night he was a bartender, so he was never home. And he said, when it gets dark, you're in this apartment, you are not to go anywhere else. And I was down at the pool in the rec center and I was sexually assaulted. So. I buried that. I didn't tell anybody. I had a lot of shame around that. I was 12 years old. I was a 22-year-old Marine visiting from San Diego, and I buried that in. I didn't share that with anybody. I was embarrassed. I was ashamed, I was scared. I had. Not done what I was supposed to do. And so I lived with that buried for many, many years. And it wasn't until, well, until I got very, very depressed over Covid that I went into therapy and dealt with my trauma through EMDR. And that's a whole nother story. Um, you know, I, it was. I don't know. Do you want me to share a little bit? It has to do with the first. Okay.

Stoy Hall:

Your show, you figure you whatever you

Amy Lacey:

want me say. So I, I wanna say, I think when you come from a childhood like that, it, it gives you that scrappiness, that grit. Like I've already experienced what I feel is the worst that could possibly happen. So nos to me, when people say no to me in business, it's just next opportunity for me, or it's God's protection and redirection. So, I mean. Excuse me, I, I just don't let that bother me. I mean, do I, am I fearful at times? Absolutely. 100%. But I fight through that fear, and I think my childhood has really blessed me with the ability to do that. But Halloween night, 2015, first of all, I'm married. I have three kids. I've been married for 27 years. The counselors are like. That's unheard of with your childhood. Like you should be on the streets. You shouldn't be a functioning success and you shouldn't be able to be married for that long and, and be able to maintain a relationship. But yeah, I have a wonderful, very patient husband. 27 years, we have three kids, two boys and a girl. And so for me, family traditions and just little things like we had Friday family, fun night pizza and board games. That was like something I cherish. Like those are things that you know, and I would play with my kids all the time when they were little like,'cause I never had anyone to play with. So I was like, oh, I'm playing hide and seek with you. I'm playing candy Land with you. I'm gonna be like, whatever. We just had so much fun. So I had this Friday night family fun night. Halloween, 2015 is a Saturday. I wake up and I can't get out of bed. I'm in so much pain. My whole body is just like inflamed and I can't walk and I'm in excruciating pain. We had had Friday family fun night pizza and board games, and I'm pretty sure we were eating Domino's pizza that night. So I had woken up many Saturday mornings not feeling great, and I figured it was the pizza I was eating. But this time was different. And so it was Halloween. We were supposed to go to a Halloween party. My husband had to take the kids by himself. I literally was bed riddled and interesting. That night I was bored and so I was doing a, um, I was. I was through my email and somebody had sent me a Beth Moore book of James, and, and I didn't grow up with religion. I wasn't religious. Um, my kids were in a private school, which had, uh, which was a Christian school actually, because it was the only one in the town that we lived in. And sometimes I would go to chapel to learn what they were learning because I had no religion background at all. Matter of fact, my stepdad at the time was an atheist. So I, somebody had accidentally sent me the Beth Moore book of James Bible study and I decided to do it that night. On Halloween night. In the middle of it, she says, you wanna accept Jesus into your life. And so I did it and I wish I could say that I was able to jump out of bed and like feel really good. I did feel something though. I felt something different. But no, I was still really sick. And it turns out that I was diagnosed with Lupus and Sjogren's, and so I. They immediately put me on plaque one L, which is the drug that everybody was talking about over Covid trying to get. Mm-hmm. Which has horrendous side effects. They put me on steroids if anybody's had steroids, that oral steroids are horrible, but when you're getting shots of steroids, you're not sleeping. And you become aray cray girl like Craig Cray person when you don't have sleep. It is like, I mean, they have used steroids in prisons to torture people. Right. Like it, you know, it's, it is terrible. So that, and then they put me on Wellbutrin for anxiety and they put me on hydrochloride for a water pill to get inflammation off.'cause. Inflammation was destroying, was attacking my body. So I was on all these horrendous medicines and I got really depressed and I was like, okay, I gotta do something. I gotta change. So I decided to change the way I was eating and use food as medicine, and that's where I just found this cauliflower pizza crust online. And I made it. And it was epic failure at first and we finally perfected it and then I realized that all my family loved it and I was able to like sneak vegetables. And that one kid, I have a one kid that won't eat a vegetable. The other two are great. And so I was able to get like sneak it in for him. He couldn't taste the cauliflower. Cauliflower's so bland. It takes on whatever flavor you want and I wasn't a huge cauliflower fan, but the recipe called for it. Anyways, fast forward, I was able to get off all my medications. I was able to lose 48 pounds at the time and I wanted to pay it forward. So I started, I got certified as a health coach, and I started health coaching, and I eventually took the Pizza Crest to Farmer's Market. I. To teach my kids how to talk to people and run a business. That's all it was. And a couple grocery stores picked it up and then we decided it was fully baked. The Pizza Crest, we put it online and we started sharing testimonials of our customers that were using it. And one of'em went viral and that pizza crest went viral. And it was, I mean. It became the number one Amazon Pizza Crest for 16 months. It was, it's a billion dollar category right now. Cauliflower is, and at the time there was just a head of cauliflower in the grocery store, nothing else. So we pioneered the cauliflower pizza crest. Uh, crazy how it all happened. It wasn't a business that I. I had been in business before I had worked in corporate, and then I had owned a couple of my own businesses and I had small little exits to family members, nothing major. But this business went from like negative a couple hundred thousand because it was really expensive for me to get it started. Yeah. To, uh, 5.3 million the first year. After it went viral to over 20 million the second year. And so I had to learn real quick how to build a business very quickly. What I tell you the story about, um, the book of James, because I can look back and see, and I don't know if you're faith-based or not though, and or if your audience is, uh, and I certainly am not here to preach that, but I will tell you that I could see. God's hand in the business and different opportunities that opened up and the doors that opened up were incredible. It was a struggle at first. Many people, especially in the grocery, would say no. Like cauliflower doesn't really sell. Nobody really likes it. It's last veggie standing on a veggie tray at a party. You know, nobody really eats it. So a pizza crust made of cauliflower, nobody's going to eat that. And little, you know, did they know they were? Very much they were wrong. I mean, it ended up becoming a massive, huge success. So in 2019. And I will tell you too, this is a great, let me, let me backtrack. The story that went viral was a customer that was using it, a single mom. She reached out to us and said, would you send us pizza crests? My daughter is severely autistic, and the doctor put her on a low carb diet. She was non-verbal, and it turns out our pizza crust happened to be low carb. It wasn't meant to be that way, but it was. And just the five, there was only five ingredients in it, so it was all low carb. So she was eating it and her mom, Jessie was eating it. And they ate it like twice a day, along with other things that were low carb. And nine months later, Jesse Kenzie, the daughter, was verbal and able to go to regular school with an aide, and Jesse lost 90 pounds. I. And so we just shared that story on Facebook, mainly Kenzie's story.'cause Facebook shut was shutting you down if you're talking about weight loss. And so I would say like if you are a product-based business or even a service-based business, using the format StoryBrand and telling your story about your product through other people is so powerful. Because you're not just talking about your product, you're telling a story that people can relate to of other people that are using your product, and it is the best way, and it's called a testimonial, not rocket science. It is the best way to sell your product. So it's so important to get people that are fan favorites of your product, that have a real story, a genuine story that you can tell. And so that story is what went viral and, and, and then it never slowed down. But in 2019, a fire hit in Northern California, which is where the business was and where I was born and raised and grew up. And that fire was called the campfire, and it burned a whole town down. Uh, paradise, California. And since there's been so many fires lately in California, that one's come back up. People have been talking about it again'cause it was like the largest one at the time. And so my family, my mom, my stepdad, my aunt who had no kids, not the one I went to live with on the farm, another one. They could not, their homes didn't burn down, but they couldn't live in them. They lived in paradise because there was no electricity and no running water. So I found them in my house and I saw that as a sign. I had been getting offers for the company and I saw it as a sign that maybe it was time for me to sell that company and help everybody out. And so I did. I sold it to some venture capitalists. The majority of it, not all of it. I kept a portion of it. I resigned from being CEO and I ended up staying on the board and staying active in the company. But they did, and this is what venture capitalists do, they did exactly what they said they wouldn't do, which was they were always gonna keep my team.'cause my team was family friends. I mean, I had to find people quickly when we grew that fast, and so they fired my team. They changed the recipe to make it cheaper. Cheaper ingredients. Yep. And they put me on sabbatical, and while they put me on sabbatical, they changed all my passwords, so I didn't have access to anything, so I became very depressed. Which is the full circle moment here. Um, I'm, I'm now 50 years old and we, by the way, I moved everybody outta Northern California to Florida. That's how we landed in Florida and help everyone get set up in Florida. And I, everybody was thriving. Kids were doing great right before Covid. We moved in, uh, the end of 2019. Kids are doing great. My husband, he's a physician, so he's established a new practice. He's doing great. He went part-time and everybody's thriving and I'm. Putting on a smiley face, everybody's walking out the door and the minute they leave, I'm crying'cause I have no purpose. I put all my purpose into being the CEO and running this company and all my self worth was in there. And so I got massively depressed, which caused inflammation and caused me to get sick again. Full circle moment. And so that's finally, my family could tell that something was wrong, even though they would come home and I would quickly put makeup on and try to put on a happy face. And they did an intervention and they said, look. It's time for you to go into therapy and, and deal with some stuff. And so I did an outpatient program. I was still on sabbatical. Um, I was in therapy like 15 hours, nine to 15 hours a week. And it's funny how, you know, fate, whatever you're, how the world works. It's crazy. Not only was I able to deal with the childhood that I buried and, and do EMDR, which was great. More importantly, I was able to do a lot of forgiveness. So I was able to forgive myself for the shame. Forgive my mom. And you know, forgiveness, I always say this, forgiveness is a choice, but the healing is a complete process. And it, if you don't do, you can make the choice. But if you don't do the process of healing from it. Then you're still gonna have some anger in there, and anger destroys you. It's not worth it. It's not worth it, and it doesn't mean that you're giving the people that hurt you a pass. Um,'cause I had to do forgiveness to that 22-year-old Marine. I had to forgive the venture capitalists. I had to do a lot of forgiveness. Um, it didn't mean that I gave them a pass, but it gave me the ability to move forward and in a stronger way. And one of our group therapies, this mom is sitting next to me and she's in there because her daughter had cancer. Daughter was in high school. She's dealing with the guilt of all that. And she tells me about this product called Soursop and how it's helping her daughter. And my mom had just been diagnosed with cancer, so that's how I discovered Soursop. So I mean, if I had never sold the company. Got depressed again, gone in therapy. I wouldn't be in the position I'm in right now, which is a pretty great position. And I have even a better product than a cauliflower. That is a whole mouthful. I just,

Stoy Hall:

no, but it's great and there's a lot of places we're going with this, but I want to start with the one that I speak about, preach about, say, on most of my podcasts, and that is the opportunities that present in themselves in your life. You were either in this head space, physical space to take them on.

Amy Lacey:

Yes.

Stoy Hall:

Most people, and the reason businesses don't secede or you play that. What if, or I should have done it situation is because you're not squared away like who you are, right? Mm-hmm. Now, you had a lot going on, you were depressed, all these other triggers, but in your mind you knew like, I wanna get out of this. And when you're in that mindset, when an opportunity presents itself. You're able to attack that. I relate it back to being an athlete. I played collegiate football. We trained all year round for those little bit of opportunities. And so when you are physically fit and mentally fit in order to take them on, that's when the wealth generation can come. That's when life changing things can come. And, and you, throughout your life, really the whole entire story was you were able to take on those opportunities when they, when they were there, um, and you hit'em and you hit'em outta the park.

Amy Lacey:

Yeah, I've been really, some people say lucky, but I say no. It's like it's hard work and I often talk about like the five P's, which is people surrounding yourself with the right people. So I really believe in therapy or masterminds or a coach. I believe in that wholeheartedly, and I've always had that. I've always made sure I've tried to uplevel myself. Um, I put myself through college, but then after that, I, you know, got a coach and, and so I just believe that's really important and I know you do too as an athlete. Um, and then, um, you know, besides people, you gotta be passionate. I mean, you've gotta have some passion. I, you know, I. I listen to business owners all the time and they will talk about owning businesses that they're not passionate about. But if it's a, if it's a business like I've had where it has served a purpose, where it's served the person I once was and really helped me, and I wanna pay it forward, I've gotta be passionate about it can't just be a laundromat, that's a cash cow. You know what I mean? Those are good to have in your portfolio. Car washes. Laundromats, those kinds of things, great. But if you're gonna have a business that you're in every day, you better have some passion about it. And so I talk about people, passion, perseverance. There's a lot of highs and a lot of lows in business. And so you've gotta figure out what is gonna get you out of bed in the morning, like what's gonna, how are you gonna persevere through the bad times? Because I feel like in business, at least in my businesses, it's like super high. Like, yay, we're doing this. We're at the. New York Food Show where the ESPY's, Emmy's Teen Choice Awards is the pizza crust. And then there's a lot of lows. Like, shoot, I jacked up the macros on the packaging and we've already printed 256,000, and a customer has found it. We didn't, you know, that was a million dollar mistake I made and that was a low. And so like what got me through it is reading my testimonials, reading customers talking to me and telling me how it's changed their lives. That's what got me through it, and then paying it forward. I am so about, I believe that you've gotta pay it forward, like whether it's philanthropy, however you can pay it forward, it will come back to you tenfold and it's gotta be genuine. And then, um, what's the, let's see, people, passion. Oh, a product, of course. Gotta have a great product. And it doesn't matter if it's a physical product like I have, or you're a coach or it's not a physical product. You've got to be genuine, authentic. And I always say this like. The money will come. Don't do it for money. Do it because, yeah, you wanna help other people or you're passionate, but don't do it for money.'cause the money will come if you're only after the money. And I saw this so clearly with venture capitalists, things will start to fall apart. People can see through that. So it's funny'cause I, you get a lot of people on social media and they're showing their fancy cars and their fancy houses and I fell for that. I invested, after I sold the company, I invested a half a million dollars in some land with one of those fancy people who by the way was an ex football player. Um, who. Was arrested last year for, um, taking funds from people and abusing the funds, buying jets, and paying off other, um, investors with the other investor money, which is, which is a pyramid. They consider it a pyramid scheme. So, you know, don't fall for shiny objects, fall for the people and make sure they're authentic and genuine.

Stoy Hall:

Absolutely. Now, you had said something earlier like. Listeners know my background and my fam, like how I was raised similar to yours. I didn't run away. Um, I didn't really have a father in the picture. My mom did work 12 hour shifts as well, and she was also an alcoholic and we also lost her to alcoholism in 21. So very similar in those, in those respon, um, respects. I was. I, I didn't leave home, but I was raised by a lot of my friends' families. Right. So a lot of similarities. And I know where I'm at in business. I know where you're at in business. So this question, I, I'll answer it after you, but when you, when people say you're so successful and you've done so much, do you like, do you physically feel successful or is that just a feeling you don't have?

Amy Lacey:

Isn't that an interesting question? Okay. This is. This is so deep. This is crazy. I, I wanna hear your answer. Nobody has ever asked me this, but I've asked myself this. When is it enough? Amy, when can you feel the success inside? Especially after going through therapy, like so many people are like, why did you start another business? Like you made money. You live in your dream house in Florida. Like when can you enjoy it? And I think it's what we went through as children. I don't know, I just keep going and I tried. I tried to retire. I tried to like, I love my sister-in-law and she plays tennis and she's in a book club and she has three kids and she's got all these friends. And I tried to be that person and I wanted to love to go play tennis four days a week. How fun. And just be in a book club. How fun. But I couldn't, I was restless. I had a lot of energy, like I needed to do something. I just felt like I really needed to keep going and I, I found something that helped me and helped my mom tremendously. And I was like, it's not available to people, so how can I make this available to people? Like, it was just, I dreamt about it. I thought about it. I mean, it took me a couple years to do it, so it wasn't something I just did overnight. And yeah, I felt like a mission to keep going. I wanna know your answer. Yeah. Look at where you are today.

Stoy Hall:

First I wanna start with like, I would love to see the data if someone asks that question to people who are raised similar to us and to see like how many answer it. Very similar. So my answer to that is I don't ever feel success. I don't even know what that looks like to me. Yeah. For me as a person. Yeah. Now, obviously being a financial planner, doing what I do, I can see it from a monetary perspective. I can see it compared to others. Yes, I get all of that, but I have not once ever felt like successful. Mm-hmm. And I think part of that, when I go through therapy, we've talked about that, is my therapist said, because the, the pinnacle of your success was getting out of your situation and surviving.

Amy Lacey:

Yeah. So

Stoy Hall:

you've already, you've already done your Mount Everest, you've already ac accomplished everything I. With that point forward. So nothing else feels like anything because you've already done it, like you've already reached your pinnacle. And when she said that, I went, well shit, um, for that because great. Um, I'm glad I'm here, but what do I do with it?

Amy Lacey:

Yeah, that's really interesting.

Stoy Hall:

And so my answer is no. I don't, when someone says that I don't feel that way, I don't feel success. I feel as if there's always that next thing. There's more to do, there's more people to help. There's more to be said. There's just, there's always more, which has, its negative too, right? That that can burn you out. That can get you, mm-hmm. You know, not necessarily depressed, but low energy. Could it just, there's those give and takes. But I would love to ask more people who've. Been raised by us and see if their answer's not similar.

Amy Lacey:

Yeah, I think it is. At least the people I've met and I've been, I was in a mastermind that was a pretty high level mastermind. It's called the hundred Mil Mastermind, and it was interesting because when I went into that mastermind. I was one of, there was only five women. There was a, there was a lot of men, only because you had to be a seven figure owner to be in there and they actually checked your tax returns to make sure that you qualified and then you had to be vetted as an investor also because you were gonna probably invest in some of these opportunities that they were presenting. Um, and I was at this table, the very first meeting. I was the only girl at the table and it was all men and every single one. Has been just striving and very successful. It came from really hard backgrounds. Like the guy sitting to the right of me, he had been in prison. He had, he had been robbing, he had done, uh, robbery and stealing cars. Never hurt anybody, but in prison. He taught himself how to code, and then he created coding business. When he got out and he sold it, we're like.$500 million and now he is like married with kids and still going, still working still, you know, a good person, like he's turned his life around. Another guy who lives in Las Vegas drives a Rolls Royce, I guess in Las Vegas all the time. He's very well known in Las Vegas. He grew up his single mom. He had 11 brothers and sisters, a family. The, excuse me, that the mom worked for turned a chicken coop into like a little one bedroom place and they lived in that for like two years in a chicken coop and they went to the bathroom in an outhouse. I mean, hard, hard stories, but these people are uber successful. They never stop. And I've always contributed to like attributed, excuse me, not contributed, attributed the fact that these hard times, like it makes things like failure. Easier, I guess. Like I can, I failed so many times. I, I had that million dollar mistake with cauliflower. I take those and I don't let those beat me down. I'm just like, okay, this is a, a learning opportunity, like I'm gonna make it right. And I'm gonna learn from it and move forward. And so I think there's blessings to being raised in tough situations. And certainly the two I just shared were much tougher than anything I experienced, I think. But it's got, there has to be something to it because we're never. Like, we never, like, I, I've thought like they both have sold their companies for hundreds of millions of dollars. You know, my, my company sold for eight figures. I can't say the amount, but eight figures. Theirs were nine figures, like high, nine figures. Why aren't they just enjoying life and like, you know, having like whatever, do some volunteer work, whatever they think, but no, they're still going.

Stoy Hall:

Now the flip side of this question, okay. Okay. The other side of it, you're a mom, I'm a dad. We have kids. How do we instill what we went through without having them to experience it so that way they have the mindset and the things that we've learned so they can continue to be successful or whatever we deem successful.

Amy Lacey:

Yeah. How old are your kids?

Stoy Hall:

10. And we'll be eight.

Amy Lacey:

Okay, so I have a 22-year-old next month, a 21-year-old and a 16-year-old. So I have two that are in college and I have been extremely transparent with them, like they know. They're very close to my mom and my stepdad, which is awesome. They have a much different relationship with them than I ever did, which I love, but they know everything. They don't know about the sexual assault, but they know everything else, and I'm very transparent about. How poor we were. What, you know, what we had, I had the school lunches and how blessed they are, but I've also, they've seen the work ethic and like my, I have a boy, it goes boy, girl, boy. So my daughter who I'm getting ready to go visit this weekend in New York, she's like, mom, you have been the best role model for me. Not only did you take us to farmer's market and, and have us work'cause they all worked in the cauliflower and they hated the smell of it. It is. The most disgusting smell, and they all helped me and they, they saw the businesses and then I did, um, during Covid I did brick and mortar to click and order, which was brick and mortar businesses that were shutting down. I was teaching them how to go online. My son helped me with that. Like they've all been involved in every business I've done and my daughter. Is really actively involved right now in our current business. And then they've watched their dad who's a physician. It's funny'cause I'm kind of anti-Western medicine, so we're like that. But we're like that Republican Democrat couple. Yeah. Where we kind of butt heads. I'm holistic. He's. Western and we kind of butt heads about it. And I'm really anti-big pharma and I used to work for big pharma, so I've seen two sides to that stories. But I, I know there's good medicine in Western medicine, but it's also being very much abused. But anyways, they've seen what he's done and so I think we've instilled a good work ethic in them. They're very successful kids. They work really hard, but they also, I see them enjoying the rewards of it. Which like we've been talking about, is really hard for us to, and they, they understand family values. Like that has been something that I've really pushed to have a really close knit, strong family. I mean, there is a study out there for all of you that have kids that if you don't eat dinner as a family at the table, and my kids in high school were very athletic, very into sports, and we had different time schedules, but we always sat down as a family, whether it was five o'clock. Or four 30 or nine o'clock we were sitting down as a family eating together. And what's the best thing that happened to you today and what's the worst thing that happened to you today? Open communication. No phones eat together. You know, maybe a special meal for the one kid that when mean a vegetable and everybody else is eating stir fry or whatever. There is studies that show that kids do much better as adults. If they've sat around a table at least five nights out of seven a week, eating dinner as a family and having a conversation. So I think it's really important'cause I think a lot of families don't do that anymore because of sports schedules. And I mean, my, my 16 year old's playing lacrosse, he leaves the house at seven. And then practice right after school. He's not home until six 30, so he's gone all day and the practice is like three and a half hours. And they practice on Saturday too. But we arrange our schedule to fit his'cause. It's that important.

Stoy Hall:

Yeah, it is. And I think you answered it, transparency. It has to be there.

Amy Lacey:

Yeah.

Stoy Hall:

A lot of other generations missed that.

Amy Lacey:

Oh, big time. They, they

Stoy Hall:

did not parent transparency.

Amy Lacey:

No. They know when I was depressed. They know about running away. They know about living on the street. They know about my real dad and there's horrific stories I have about that. They know all of that. I'm very transparent with them at the right age. Yeah.

Stoy Hall:

And then teaching them. Yeah. Three, four year olds don't really comprehend. So it's pointless at that point.

Amy Lacey:

Yeah. Yeah. And they know that family is everything. Yeah. Family is first.

Stoy Hall:

Absolutely. Well, let's get into it. As we get towards the end, we Alright. Lay it on us. Sour stop.

Amy Lacey:

Okay.

Stoy Hall:

So what it is, because I'm a foodie and I, I've tracked it, but like, what is it? How can people get to it? Lay it on us.

Amy Lacey:

Yeah. So, okay. Couple things before I do that. I manage my own Instagram, so if anybody wants to go to my Instagram, it's, Hey Amy Lacey.'cause Amy Lacey was already taken by a news broadcaster. I'm not that person. I'm not the news broadcaster, so it's hey, and it's not, hey, like you eat, it's hey. Like, hey, H-E-Y-A-M-Y-L-A-C-E-Y. Okay. If you DM me, I will be, I'm the one that takes care of my own Instagram. I will send you a tool that I use all the time to make decisions called a SWOT analysis. Have you ever used it? Strengths, weaknesses, opportunities, threats. I have a, a special way that I use it. I will. Gladly send that to you. I also have been using AI a lot in our business, um, and, you know, for emails and things like that, but I need it to be really authentic in my voice. So I have a cheat sheet on how to make AI your voice. And there are apps out there that you can put in an email and see if it's AI or human, and AI will write it in my voice and the app will say Human. So I have a cheat sheet. That I'd love to give anybody. Just DM me and I'll send those over to you and just tell me you heard. Me on this podcast and I would love to give those away. And then we also have 20% off Sour, so, so if you DM me that you want the coupon, I'll send that to you as well. And I think you probably are getting that coupon if you wanna share it. I don't in the notes or whatever, but Sour Sauce is a superfruit, it's been around for centuries, people in the Caribbean and other parts of the world. I've even gone to Seychelles, which is an island off of South Africa. Where they were using it. They, they farm it. They're using it for years. For anything from colic babies, which I had, which I would've known about it then to, um, gut health, to antidepressants, to blood pressure control. We can't promote any of that, right? Because the FDA would not allow us, what we do promote it for is immune help. And cell regeneration. And so we have a shake that also has mass amounts of vitamins AD B12, magnesium, zinc, potassium, turmeric. It's. Milk thistle. I mean, I could go on and on. It's got Irish sea moss and sour sauce in it. Amazing. It's great. We call it a food boost, so you can put it in yogurt. Make a smoothie out of it. We have gummies that are just easy to eat. No, they're not. Those kind of gummies. Everybody asked me that. I'm like, no, they are just. Sour, so echinacea, elderberry, so they will build your immune system. I already talked about that in the beginning. They're, they taste delicious. We're soon to come out with a skincare line because sour so does cell regeneration and it will help with wrinkles. It will help with acne. It's an amazing fruit for your topical as well as ingesting. And then we are working with my husband on a sleep formulation. It's already done. We just haven't got it out there yet to get back to your natural. Sleep rhythm. It's tremendous in anti-anxiety, so it helps you sleep really well. Even in the current forms that we have, we have an electrolyte for your athletes. We use Celtic Salt, but Sour Soft does wonders for that as well. So it's just like Google, sour Soft. You will see there's all kinds of studies that other countries are using it for holistic ways to treat cancer. The girl that I met, the woman I met, her daughter, had back cancer. In her spine and she was having, getting lesions on her throat and also in her, on her rectum. And so her mom was making sour shop tea and it was soothing and clearing up those lesions, and she was able to eat, which gave her more strength. And pretty soon in the children's ward, she was making tea for all the moms. Because a lot of the kids couldn't eat because of their, the burns in their throat. And so, but when she told me that, of course my mom was going through chemo and radiation doing that to help my mom, and then I found all the other benefits to it. So it's amazing. We'd love for you to try it. It's awesome. What makes us different? Uh, you know what, we were the first out there and now there's like 22 brands of gummies and they came out really quick. We are doing clinical trials. We have the science behind it, and we use really clean ingredients. We don't source our ingredients from China. Um, it's not white powder that comes over. So yeah, we're, uh, I believe we're the best brand out there for those. Well, the

Stoy Hall:

question we're all wanting to know. Are you gonna sell this one to a venture capital group?

Amy Lacey:

Absolutely. So I, cauliflower, I didn't, not venture capitalist, uh, no. Ra erase that. I am gonna sell it, but not to venture capitalists. Um, no, no, no. Absolutely. I will sell it. I have investors. I raised over$2 million to start it. I didn't do that with cauliflower. And the reason why I did it wasn't so much the money. It was the people that came are amazing. We do investor retreats. They're all in. We've done health fairs together. Like, it's a group of really powerful women and a couple men, and we have a, a neurosurgeon, which is awesome because, you know, he helps promote from the medical side. Um, we've got a pa, we've got a couple nurses, but then we've got some really strong business women in there. And so it's been a lot of fun. It's been challenging, but it's been fun too.

Stoy Hall:

See, and that's how we're gonna end it. You started with it. Okay. One of the teases was people, right?

Amy Lacey:

Yes.

Stoy Hall:

We talk about you have to have a team around you. That's the only way to be successful in life. Wealth, you name it. You have to have that. Yeah. And so just like Soursops doing now, everybody, she has a powerful team. She did it through investors, but they're not just about money. They're awesome people who are gonna help her grow, and I'm sure she has, obviously her therapist and coaches, et cetera. So today's message, if you don't take anything from this, except for this last little bit, last two minutes, is go find badass people in your life.

Amy Lacey:

Yes.

Stoy Hall:

Align with them and grow with them together.

Amy Lacey:

Yes. That's great. That's a great message to end it on because that's, yeah, that's how I've been able to move forward.

Stoy Hall:

Absolutely. Well, Amy, I appreciate you, your story, everything you've been through, keep fighting it. Let's be successful together, whatever we come up with, our own definition in term in the future. But everyone, all her stuff's gonna be in the description and all that stuff. You know that. So reach out to her. Just communicate. I ask this and on every episode, just reach out to us. We are here for you. I only bring on badass people, specifically women who are going to help you as much as possible, but we can't if you don't reach out. We don't know you're there. We don't know how to help if you don't communicate, so make sure to reach out to her.

Amy Lacey:

So important. Don't be scared. Reach out and thank you for asking me a question that nobody's ever asked me.

Stoy Hall:

You're welcome. I love that.

Amy Lacey:

Thank you for sharing your story with me too. Love it.

Stoy Hall:

Well, have a good day.

Amy Lacey:

Thank you. You too.

People on this episode

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Stoy Hall

Host
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Amy Lacey

Guest

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