NoBS Wealth

Ep. 120 - The Sleep & Anxiety Cure They Don’t Tell You About!

• NO BS Podcast • Episode 132

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Ever stare at your ceiling at 3 AM, mind racing while your doctor says "everything looks normal"? Bullshit.

In this raw conversation, Natalie Jurado blows the lid off the magnesium conspiracy that's keeping millions suffering from anxiety, insomnia, and muscle cramps unnecessarily. She turned her own health nightmare into a mission after doctors found "nothing wrong" despite her body screaming otherwise.

Learn why 70% of us are deficient in this critical mineral, why your "normal" blood work is lying to you, and how this simple supplement transformed her from sleepless and panic-stricken to thriving entrepreneur.

Natalie doesn't just share her journey from wellness store owner to magnesium evangelist – she exposes the dirty marketing tricks supplement companies use to scam you and reveals exactly how much magnesium you ACTUALLY need (hint: it's not what the government tells you).

Stop accepting "normal" when your body is telling you something's wrong. This isn't just another health podcast – it's the wake-up call you've been desperately searching for.

Connect with Natalie:

As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!

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DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Stoy Hall:

Do you ever feel anxiety or can't sleep for shit? Yeah, that's me. That, that it's me. Um, that's what I go through. Um, but apparently there's this amazing thing called magnesium that I've just became aware of, uh, recently and it's changed the way I've slept. And so today we have the guru of all experts when it comes to magnesium, Natalie Jurado on, and she's gonna go through it. Not only are we're gonna learn about it, but we're gonna learn about her business, how she got to where she's at. Overall, the importance of what she does. So Natalie, without further ado, welcome.

Natalie Jurado:

Thank you so much for having me on. I am psyched to talk about my absolute favorite topic in the world, magnesium.

Stoy Hall:

And if no one's following you, they should, right. Obviously description, all that stuff. We'll have her stuff to follow her, but just recently getting all her reels and, and watching her shorts has been tremendous to me, so it's been pretty fun. Why don't we get started into it? Okay. Let's jump right into it. We're gonna tease the magnesium for a little bit so that people have to listen a little longer. But let's jump into, you know, your background, where you came from, and how you got into your day to day now.

Natalie Jurado:

Yeah, absolutely. So like every major accomplishment, it started with a problem, right? Well, it always starts with a problem that you need to solve. So it was about, probably about 10 years ago that I was really struggling, like really struggling. I had terrible anxiety, I had panic attacks. I couldn't sleep, and I was doing everything you're supposed to do. I had two small kids running around. Everybody kept telling me, you just need to relax, right? Like, like if it was that easy, I would've just done it, right? So I'm doing everything you're supposed to do and I just am not getting better. So I went the traditional route, went to my healthcare practitioner. She was gracious enough to offer me like every test under the sun. I felt like a human pin cushion. And when it was all said and done, she looked me straight in the face and she said, Natalie. There is nothing wrong with you. He's like, your blood works perfect. You are normal. And that was, that became my absolute hated word ever. Being told you're normal is unbelievably frustrating when you don't feel well. So I kept researching, kept learning, kept trying to figure out what was going on, and that's when I initially stumbled upon magnesium. Within about a week of using it, I went from sleeping two hours a night to sleeping six hours a night, which was huge for me. Now I sleep like eight, nine hours, no problem. But back then that was a big deal and my anxiety started going away. I didn't have that, a panic attack that entire week. And I thought, what is this? Like, what is this amazing mineral? Why isn't Oprah talking about it? Why aren't we seeing commercials for it? Like this needs to be brought out to the masses. And that kinda sparked my journey to get magnesium to everybody who struggles to feel their best.

Stoy Hall:

And so, right, you solved your problem. Now what was the, what was the. What was the transition from solving your problem and then recognizing like, holy shit, there's an opportunity here. What was that, I guess that trigger moment or, or what was that first step in order to kind of get it to the masses?

Natalie Jurado:

Yeah, so I was already kind of in that wellness, health and wellness space. At that time, my background was actually in nonprofits. You know, I worked in nonprofits for years, and I realized that health and wellness, you know, natural living was really not being addressed in my community. So I opened up a wellness store. You know, we had all sorts of health and wellness products, and so it was a natural transition to kind of go into magnesium. But the road to get there was absolutely bananas. Like, it wasn't as easy. I was, Hey, I have a really good idea, let me put it online. You know, there was a lot of other steps along the way and a lot of other mountains that I really needed to climb. Um, I really didn't have much experience in e-commerce. Um, I, all I knew was owning a store, which is, you know, a little hole in the wall in my community. It wasn't like a giant Whole Foods or anything like that. So I had a huge learning curve to get. This amazing product out to everybody that needed it. Basically.

Stoy Hall:

What does that hurdle of learning e-commerce look like? Right? I mean, I would say majority of people know how like a traditional store operates and works. Like we get that from that perspective. But e-commerce is different. It is a different beast. So talk us through like what you initially had to learn and then like reflecting back going, yeah, I would never have done it that way. Now that you know. But

Natalie Jurado:

there's so many things I wouldn't done that you trial and error. There's so many mistakes I made, but, you know, we learn from our mistakes. The, the, the true test of your character is not the fact that you're dealing with challenges, it's how you respond to those challenges, right? So, um, initially my first hurdle is I had to sell in my store.'cause you know, if I'm gonna go all in and really, like, I was so passionate about this mineral. If I'm gonna go all in. I need to get rid of any other, um, barrier that's in the way of my time. So I sold my store. I had to learn how to sell a business. I had to put it up and figure out valuations and stuff like that. And here I am on Google, like, how do you do a valuation? So I figured that out. We got the sold, the store sold in about two weeks, which is pretty amazing. And then I invested into a friend's magnesium company. Oh boy, was that a terrible mistake? So one of our suppliers for our store had a magnesium product. Her and I became very, very close and you know, we, we were super, super tight. I decided to take the profits from our store, invest it in her company. I. Use my knowledge of marketing to really grow that company. Within a couple months, I was able to scale it to about$20,000 a month, which was a huge accomplishment for somebody who has no experience in e-commerce. But unfortunately, that situation didn't work out. There was an imbalance of work. There were some embezzling going on, and we had to part ize. So the biggest lesson that I learned from that. Was always, always sign a partnership agreement. Have everything in writing. Don't do anything in your business with any other human being unless it is fully detailed in writing. That was a huge wake up call for me. And since then, I don't work with anybody unless it's in, unless we have it in ink. Right? So, um, definitely sign if you're gonna do anything. And, and also even if your friends, you know, even if. Even if you think you know that person more than anything in the world, money can change people. So make sure that you've got a really solid agreement before entering into any kind of deals. That was definitely the first thing I learned.

Stoy Hall:

Yeah, I've learned that lesson as well. Although we did have it in writing. Still happens, right? It still happens and I want everyone to understand that is like. We usually, everyone who starts a business, we grassroots it, like majority of people grassroot it, right? So that means a lot of your deals are handshake, handshake deals or like we're friends, so we're just gonna do it. At least write it down and sign some random piece of paper. It is more than nothing, but really you should have some type of formal agreement done because you just never know what's gonna happen. And you had said that like money changes people. I actually. I don't think it changes people. I think it heightens what who they are and just adds more zeros and stuff to what they do. Just the thing is when they don't have a lot of money, we don't get to see their full representation of themself. And then when it happens, you go, oh, I don't like you. I don't like you like this. We are not compatible. We are not what I thought we were prior to. So I love that. I hate that you learned it that way, but I also love that you're pushing that message forward because it's one of the most impactful things when it comes to business.

Natalie Jurado:

Absolutely. And I'm glad I learned it then. You know, I'm glad I learned it early on and not now. So that would've been a totally different, um, mountain to climb. Right. And, and I mean, I, I don't say I regret anything. I, I would think I had to go through that in order to understand and grow and become the person I am now. But it was really, really a dark time for me. It was really, really rough. So I had to start from scratch.

Stoy Hall:

That happened then. What? Right? Yeah. I had completely start from scratch through now what?

Natalie Jurado:

Yeah. Completely started from scratch. We drained all of our savings accounts. I knew, um, I'm, I'm def I'm a big person of faith, so, um, I, I really knew that God put me where I needed to be and I knew he had that path before me. So. All the times I wanted to give up. All the times I felt like I was doing something absolutely ridiculous and there's no way this is gonna work. And, you know, the tantrums that I threw in my living room, right? Um, I, I just always felt like, okay, well if this is what God's telling me to do, this is what I need to do and it doesn't matter how I feel about it. So I just kind of kept pushing on. So we did have to start. Completely from scratch. I had no income. We drained all of our savings. We were living like penny to penny pinching everything we had just to get this moving. So when I first launched, I was so excited. I read all the marketing books, I watched every YouTube on in the world, and I did what all of the gurus tell you to do, which is great. So I implement it, I put it out to the world, and crickets like. Utter and complete crickets. So it was like no sales coming in. You, you often think, you know, if you build it, they will come. Right. That did not happen. So, um, I, I was, what I was doing at that time was I was being very vanilla in my marketing. I was doing what everybody tells you to do. They tell you to have a beautiful website. They tell you to sell, sell, sell on your social media. People just, I mean, nobody goes onto social media to be sold to. Nobody wakes up and goes onto Instagram and says, Hey, I really want somebody to sell me some of their stuff. So I had to learn and kind of change and, and, um, kind of become more of my authentic self. And when I stepped into my raw, authentic self, I am a nerdy human being. Like there's no way around it. I love research. I love science. When I stepped into that role and really started educating people about magnesium, that's when things really started to change. So from that, I learned don't follow the gurus. Don't, don't do what other people tell you to do. Go with what's in your heart. Be your authentic self, and people appreciate authenticity more than anything else you're gonna do on social media. I

Stoy Hall:

really do like being transparent and authentic. One, it's fun'cause it's yourself, like you're not trying to like, how do I say this? Do I say this correctly? Like what words should I use? There is none of that. It's just raw who you are. And I've learned that same thing in the financial industry predominantly. I. Middle age white guys, but like, it's always super, you know, professional. You're supposed to wear a suit and tie. You're supposed to use big words and big terms. And we've come to find out that none of that really matters to people. What matters is, are you gonna be there for them in the worst situations? Do you care for them and are they a part of your life too? Those are the three things. The, the what accounts and how to move the money and what to invest in that. Like comes, but like that's not what they care about. They care about those other things.'cause we're humans, right? At the end of the day, we, we, we are emotionally connected and we wanna feel that way. So definitely appreciate, appreciate that as well. So, okay, start over. You started everything fresh and now we're off and running, right? You've learned and if again, no one follows you, uh, they need to'cause you're hilarious and it's awesome. Um, is I am now doing all this content right now you're doing all this educating and all this content prior to all the sales coming in and exploding. What does that feel like? Right? What does it feel like creating all that content, and essentially no one hears you. I know there was reviews and stuff like that, but like that's how it feels to me as a content creator. Sometimes you're just like, this was amazing, but like nothing's getting traction. What did that feel like when you first started and then kind of where are you at now?

Natalie Jurado:

So, especially when you first get started, everything is scary, right? You feel like you're putting, you feel like you're being so vulnerable, right? You're like, you're like. Standing in front of the class when you're, when you're in school, right? And, and doing a presentation, that vulnerability where you see all eyes on you, but nobody is reacting. And it can be really terrifying. But what I always tell people is nobody is allowed to skip the cringe phase, right? Those first videos that you put out there, that first, the first social media that you put on the radar. Is going to be terrible. I'm sorry. There's just no way around it. But the beautiful thing is when you're first starting out, those terrible videos are not gonna be seen by anybody, right? They're not getting in the clicks, the shares, and the views. So as you continue to post and you continue to refine your your process and get better and better and better, that's when the eyeballs start to hit you, and that's when you want the eyeballs to hit you. You want them to see you at your best, not at your worst when you first get started. So don't worry, put yourself out there. The other thing that I love to tell people. Is that no matter what you do, people are not gonna like you and there's nothing you can do to change this. I always tell this, I, I have two teenagers, so I tell this to them all the time, like, you can do the best, most perfect, most amazing stuff in the world and somebody is going to find a reason to hate you. So because of that, be yourself. Do what you wanna do, you know, be your most authentic self, because it doesn't matter what you do, you're gonna have haters and you're gonna have people who love you as well. Just keep on pressing on, right.

Stoy Hall:

Absolutely, and, and especially when they comment on your stuff too. Like, don't change who you are. Stay in your who you are. And, and guess what that'll show through, even if they're trash in you or whatever comments are being said and you're responding as long as you say to yourself, it actually is good pr, it's good publicity for you. Um, I love when the trolls come out'cause I'm like, yeah, absolutely. Let's go at it. It's only helping me. So, and I know you're not, I'm not gonna change your opinion. You're not gonna change mine. I don't care. But what I'm saying is for those that are watching and listening,'cause that's another thing, right? The people that you see viewed or comment engaged with you, there's probably 10 times that that are looking and not, and you just don't know. And those are the ones that you're really reaching and you do probably the most good for. And you'll maybe never know. You maybe never ever know how many people you hope by saying the things and doing what you're doing. So, um. It's gonna be stressful to get through it. Just get through it, move on and keep doing it because there are people out there for you. Regardless if your numbers say there's not, there are, I can, I can promise that. Okay, so let's get to the meat of it. Right? We're almost 15 minutes in. We've strung people long enough to get to know who you are. Let's dive into magnesium and full disclosure, I had when, when we first did our initial conversation, I was like, well. I'm going through where I don't, I don't sleep very well. Usually wake up with like some type of anxiety most business owners do, but definitely have that right. And just overall like. Higher stress levels. Fun thing is I've done my blood work, my cortisol levels were fine. Everything was fine within the normal range, which I've always had an argument about, okay, I'm a foreign football player in college, the whole BMI rating, right? Your body mass. I have been morbidly obese since the age of, like since like fourth or fifth grade, right when they started testing us. I'm not right. I, I'm not. And so I hated always this like range thing. So let's dive into what Magnesium is, and I'm going to attest to the fact that I've started it, what, a couple weeks ago, whenever we met. And it has changed how my sleeping has gone and it's only been a short while, so I'll attest to as much as possible. That being said, what the hell is it and why do we not know of it more?

Natalie Jurado:

So magnesium is a mineral. It's not a drug. It's present in your food. You cannot get addicted to it. It's nothing like that, right? It's just, just like protein and vitamin C is in our food magnesium's in our food as well, and it is present in every single one of our trillions of cells. About 700 different reactions in our body depend on magnesium. So what happens is when, when we don't get enough magnesium, those 700 things that are supposed to happen are not happening the way that they're supposed to. That's why we find that we can't sleep. That's why we get anxious. We get muscle cramps and muscle twitching. We get headaches, we get high blood pressure, high cholesterol. All of those have a relationship with magnesium. So what happens is close to 70% of the population doesn't get enough in their diet every single day. So we're seeing across the board people struggling with all of these different symptoms and they don't know why. And that's the frustrating thing is, you know, the same situation you had. Same one I had. You're dealing with the symptoms, you're told you're normal. There's an un nobody, nobody has a hard time sleeping for no reason, right? There's always a root cause. No, like the, the sleep fairy doesn't sprinkle dust over you and, and now you can't sleep. There's, there's a root cause to everything, and it's so important to address that root cause so that we can get rid of the symptoms instead of just covering up the symptoms with, you know, NyQuil or Ambien and all those other things. If you get to the root, you find the problem, you solve it.

Stoy Hall:

I've done some research'cause I have to, I have to prep for these conversations. Right. I am not a nerd when it comes to all those things. I'm a nerd around numbers. There's more than one magnesium, correct?

Natalie Jurado:

Yeah, absolutely. There's over 14 different forms of magnesium. What I find happens most often is people will say, Hey, I heard some crazy lady talking on a podcast about magnesium. I think I need some of that. So they'll go onto Amazon and they'll start searching, or they'll go to the health food store and they see this aisle full of magnesium supplements. I. They get overwhelmed and they walk right out the store and they're like, I don't know. I can't do it. It's too much. I can't do it anymore. So that is one of the biggest barriers that I see to people using magnesium is they're using the wrong type or they're overwhelmed on trying to figure out which type is best for them. So when it comes to magnesium, there's a bunch of different forms. They all have magnesium in it. What makes them different is what they are chelated or chelated to. Depending on where you're from in the world, you'll say chelated. Some people say chelated. Basically that's magnesium plus a buddy, and that buddy helps magnesium get into your body. So when we're talking about a form of magnesium called like magnesium glycinate, that's magnesium, and his buddy is glycine. And when you put those together, you get magnesium glycinate. Glycine in and of itself is helpful for sleep. So people tend to take magnesium glycinate when they wanna fall asleep. So that's what all of the different, that's what kind of differentiates the different types. And so when we're looking at the different types, for the most part, all of them are gonna be pretty good. All of them are gonna help raise your magnesium levels with the exception of magnesium oxide. So if you guys learn nothing at all from what I said today, but you learn this, then you are way ahead of 99% of the people out there. Magnesium oxide only absorbs at a rate of 4%, meaning the other 96 is gonna go right through your digestive tract and come out the other end. So you're taking it and you're prescribed it or you're told to take it and you get no benefits, it's because your body's not absorbing it. Unfortunately, it's the cheapest, most readily available, most prescribed form of magnesium out there. So just be aware to avoid oxide and you're gonna be doing pretty well.

Stoy Hall:

Are there like charts or quizzes or whatever so I know like, Hey, these are my symptoms, this is the magnesium I should take.

Natalie Jurado:

Yeah, so actually I created a, a chart with 11 different forms of magnesium. It tells you what they're good for, what their, uh, cons might be, and who should be using that form of magnesium so that you can kind of print it out and you can take it right to the health food store, pick out the one you need and buy it without being confused or overwhelmed, or googling for 20 minutes on Google.

Stoy Hall:

Awesome. Now, this next one, full disclosure, everybody, we are not doctors, okay? We're not your physician and we're not the FDA, however. I've seen a few of your posts talk about how much magnesium we should be taking. Right? Those are always the most controversial. Correct? Absolutely. Which is funny because it's not only for magnesium, everybody, by the way, but like iron, zinc, and all the other ones, there's all this, you know, FDA says, don't take more than 50 milligrams, or whatever the number is, and typically what you'll find is if you ended up getting prescribed something, guess what? It is vastly over the 50, a hundred, whatever your number is. So disclosure, everybody, so don't come at me from a legal perspective. You can come at me and chat about it though. Talk us through truly the magnesium intake someone should be having.

Natalie Jurado:

So the RDA, which is the recommended amount that the government tells a source of supposed to get every day is 350 to 400 milligrams a day, right? There's a couple problems I have with this recommendation. One, the RDA was created to help healthy people stay healthy. So if you're already dealing with, you know, you're having a hard time sleeping, you're having muscle cramps and muscle twitching, and you're already low in magnesium, that amount is not gonna be enough to make up for that deficiency. You're gonna need more to get you where you need to be, right. The other problem I have with the RDA is those recommendations don't change. If you're 120 pound woman or a 400 pound man, it's all the same, right? And I find it very hard to believe that 120 pound pound woman and a 400 pound man have the same needs. Right? So. Generally speaking, there are a couple like loose guidelines. Again, I am not your doctor. I'm not telling you to do this, but I am telling you to bring this up with your doctor in those conversations. So I'm hoping that that this is a good starting point for conversations with your healthcare practitioner. But the rule of thumb is most functional medicine and natural doctors will recommend five milligrams of magnesium per pound of body weight. So if you're a hundred pound woman, you would be taking 500 milligrams. If you're a 200 pound man, you'd be taking a thousand milligrams. This is not a starting dose. Do not run out and buy a thousand milligrams. Take it all at once.'cause you will be in the bathroom all day long. That would be very unpleasant. Right? So we want to start with that. RDA. Then start taking a little bit more spread out throughout the day and pay attention to how your body feels, how your stomach feels, if you're having any other symptoms. And of course, do this under the guidance of your healthcare practitioner because I don't wanna get sued. There you go.

Stoy Hall:

I love both the health industry and the financial industry.'cause we all have to say that, right? This is not a, I am not your professional, blah, blah, blah, blah. But it's true. We don't wanna get sued. Okay? We get it. Can, can someone overdose on magnesium?

Natalie Jurado:

The office of dietary supplements says that overdose typically happens at rates of 5,000 milligrams per day, which is an obscene amount of magnesium. Nobody should be taking that much magnesium, but that's typically where we see people have serious problems. Our body has a built-in safety mechanism that if you take too much magnesium, your kidneys and your digestive tract are gonna filter it all out and get rid of it. What that typically looks like for somebody is it'll have you in the bathroom getting rid of all your magnesium really, really quickly. That's why if you take too much of a, like too much magnesium citrate, it actually works as a laxative in your system because your body gets rid of anything you don't need. So it prevents you from overdose. Of course, if you have health problems like kidney issues, then you should not be taking magnesium'cause your body cannot process it out.

Stoy Hall:

How does someone tell what's good, like a good brand of magnesium and not, right, because I mean, they all have the same words, but like how would someone actually know if like this one is, is good compared to this brand or not?

Natalie Jurado:

So you always wanna look for a magnesium that's third party tested, which means the company that made it is not doing the testing on it, right? So we, the company sends it out to a third party to get it tested. That's always a good rule of thumb. You wanna look for magnesium that doesn't have a lot of fillers in the ingredients. It shouldn't have a whole paragraph, should be magnesium plus the capsule. That's it, right? And you wanna look for a magnesium that has an a decent amount of elemental magnesium. And this is what trips people up all the time. So you look at this, you know. Flashy advertisement on Amazon and it says, our magnesium has 2000 milligrams of magnesium. And then you look at the back of the label where the supplement facts are, and it says, no, really, we only have like 70 milligrams of magnesium in it. So they do this false kind of labeling to trick you into spending more money on their supplements. So that 2000 that they have at the very front is that Magnesium Plus its buddy that it's chelated with. It's that total amount. What we wanna look for is just the amount of elemental magnesium. That's the amount of magnesium that's actually in the product, and you're gonna see that on that back label where it says supplement vacs. They have to label, they have to put it there legally. So that's the best place to look when you're looking at supplements.

Stoy Hall:

That. That's good. That's good to know because first of all, it's like anything with food related, it's all in the fine detail. But that's good to know'cause they're out there, right? They all say a thousand, 2000 and on the back it's like 70 and if you're just like, oh yeah, I'm getting 2000, then you're really not doing anything right. It, it's just a waste of money. That's phenomenal by the way. Thanks for that. Yes. What do you have within your company? And what is your process when someone's like, Hey, Natalie, help me, what, what's the process and what do you guys go through?

Natalie Jurado:

So, you know, I'm always available on all of our social media platforms because, you know, outside of our company, my mission is truly to get magnesium into the hands. Of everybody who struggles to feel their best. So if it's not my product, I'm okay with it. As long as you're feeling better, and if I could guide you to the right product for your unique needs, I am happy to do that. So, um, you know, please know if you ever reach out to me on social media, I have your best interest and heart, not my financial interest and heart, right? So, um, but we do have a line of magnesium supplement products that only go on your skin. People often ask like, what? What do you mean magnesium on your skin? Magnesium chloride, which is a special form of bioavailable magnesium. When you put it on your skin, it absorbs very, very quickly, and it's safe. There's no way to overdose on it. It works very quickly and it's very, very easy to use. It's simply you're replacing your body lotion with one that has magnesium in it. So we find that people can use this alongside their supplements. To maximize the benefits and get fast relief. So when you're taking a pillar of powder, it's gonna get dispersed throughout your entire body. It's best to take a pillar of powder if you're trying to make up for deficits in your diet, right? So like you're not getting enough leafy greens and nuts and seeds that are full of magnesium. So your diet is lacking. You take the pillar of powder, you're gonna use topical magnesium to address specific symptoms. So for instance, if you're dealing with leg cramps, let's say you're an athlete, you've been running all day, sweating all day, and then you go to bed at night and your calf sees up and you're. Wakes you right up out of bed or your toes are cramping up, that kind of thing. That's when you're gonna apply topical magnesium to that area because the magnesium's gonna go right into that muscle tissue right away. So I really love the topical magnesium alongside of the magnesium supplements, so that you're getting a broad spectrum of magnesium and addressing your issues as quickly as possible.

Stoy Hall:

Awesome. All right. This, now we're getting into. Some questions that are a little different, right? So we always ask every guest this, specifically their business owner, um, and I ask all my clients this one question, what is your first money?

Natalie Jurado:

My first money, me memory was when I in, I was in high school, right? And so I met the mall because back in my day there was, there was no internet. The mall was like the place to be. I met the mall with my girlfriends and somebody was selling like a nail care product. And it was the first time that a sales person approached me directly and completely gave me this pitch. And I was absolutely mesmerized. I felt like. I didn't know my whole life was be completely incomplete if I didn't have this nail product. So they obviously fell for the scam and the gimmick and all that stuff and bought the nail product. And it did, did not indeed change my life, right? But I learned the power of manipulation, that marketing can be manipulative and it can be. Done in a way that's not ethical. Like that person should not have been targeting a young teenage girl trying to take her money and making promises, false promises that, that they absolutely could not deliver on. So it kind of gave me a bad feeling about money. It came and it gave me a very bad feeling about. Selling to somebody, as I, you know, got into business for myself. I didn't wanna sell people stuff. I was very timid. I didn't want to, well, maybe they don't need it, that kind of thing. I've since learned that selling is serving, and as long as we can serve our market and help them in their life, then we're doing the right thing. But if we are doing unethical or manipulative practices, that is absolutely the wrong thing.

Stoy Hall:

Well, you answered my follow up was what the hell did you learn from it and how do you implement it now? But you do that, so that's good. I like to sum that up of like, I only bring on guests and I only like being people in my network and people around that care more about people than they do the money. Right? Ultimately, if you take care of people, the money will come. Like it's just naturally how that happens. But where in your life have you found that? Well, probably your business partner Now I think about it that like you ran into someone or you learned that like they didn't really truly care about the person. They truly were like just trying to sell. Obviously your first money memory hits into that, your partnership does too, but is there anything more recent or something that you can really grasp to that you're like, yeah, I don't need that. I don't need that in my life, and I made a conscious decision to get away.

Natalie Jurado:

It's funny. I would say the food industry, I know that's a broad term, but you know, I'm, I am very, very conscious of our health and our wellness and our household, and I buy food that's nutritious every time I go down that cereal aisle at the grocery store, which is an entire aisle, like who needs that much cereal? But every time they go down that aisle, it's made with whole grains, with 12 vitamins and minerals. And then you read the label and it's just poison, like it's artificial dyes, it's GMOs, it's high sugar, high fructose corn syrup. I'm sorry. You can't tell me that's healthy. So I find that that's just, it's an unethical way to, to market to people and the whole goal there should just make money even if people are getting sick using their products. So that one's a big one for me.

Stoy Hall:

Yeah, massive for me too. I just can't, I don't know how we've gotten in our society away from like. Just being a society for each other, right? Humans were designed to have communities and look out for each other, and we all have our different expertise and everything, but was for the greater good. And now we've gotten into, I mean, pure greed and, and about money. So I, I appreciate that. As we wrap this up, what is one thing that someone could take from today that they could instill and be actionable right now in their life, wherever they're at in their journey,

Natalie Jurado:

that you should never, ever. Accept somebody else's version of normal for you. You get to define that. For me, normal means sleeping eight hours a night and feeling calm throughout the day. So for a doctor to tell me it's normal to not be able to sleep and it's normal to have anxiety, it's not okay. So, you know, take control of what your normal is, whether it's the way you live your life, how you do business, or how your health is, you get to be in control of that.

Stoy Hall:

Can't say it better than that, but I will add on to that. Reach out to us, right? We're both on social media, everywhere. If you are wanting something, you have a question. The only way that you are gonna get better as a person is if you communicate. And so please communicate with us. We're here for you. And then we both have resources to help you wherever at you new journey. Right? And if you, if you need to talk to Natalie, reach out to me. I'll just go ahead and get contact right away from her. Right. So let's go ahead and do that. That's the only thing that we ask. I don't care about like sharing and, and all that stuff from the algorithm perspective, but you having a conversation with us is how it's going to change your life. So now they appreciate you. I appreciate everything you do. Um, you know, we're gonna keep on that magnesium front. I'm, I'm sold, so I'm in there. Uh, let's keep doing that battle together and I, I look forward to many more conversations down the road.

Natalie Jurado:

Absolutely. This has been a blast. Thank you so much for having me on.

People on this episode

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Stoy Hall

Host
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Natalie Jurado

Guest

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