Stop Posting Daily: The Real Q4 Content Strategy That Works

Q4 is the graveyard for lazy marketing. Every year, business owners crank out more posts, flood their feeds, and wonder why nothing sticks. It’s not about more volume. It’s about strategy, intention, and execution. And if you miss that in Q4, you’re already behind.

In this episode, Stoy Hall and Kristina Hall rip apart the myths the “experts” keep pushing. We tackle why Q4 is the toughest quarter of the year, how ad spend spikes and engagement plummets, and why throwing AI-generated junk into the world is only adding to the noise. We dig into rage-bait culture, the obsession with daily posting, and the lie that you need to be everywhere at once.

We go deeper than tactics. We talk about mindset. Why business owners chase trends instead of building stories that actually connect. Why stock photos and polished nonsense won’t move the needle. Why you need KPIs that matter, not vanity metrics. And why, if you don’t already have a Q4 plan, you better make one this week or risk starting next year scrambling.

This is not another “social media hacks” episode. This is the no-bullshit breakdown of what’s working, what’s dead, and what you should be doing right now to cut through the chaos.

If you’re tired of wasting time chasing algorithms, if you’re ready to hear the truth about how to actually use social to grow your business, this is your wake-up call.

Listen now, then watch the full episode on YouTube: https://youtu.be/KeVp7aHgAnk

Learn more at blackmammoth.com

As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!

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DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Chapters

• 0:00 Why Q4 is different
• 1:00 AI content: noise, bots, and rage-bait
• 4:30 Posting daily vs. posting with intention
• 7:00 Which platforms actually matter in Q4
• 10:30 Why Q4 is too late to start planning
• 16:00 The biggest shifts in social media this year
• 20:30 What’s working now: storytelling and authenticity
• 24:00 What to avoid: hashtags, stock photos, AI-only content
• 27:00 Action steps for business owners this week

Transcript

Black Mammoth: 0:22

Well then it's time.

Stoy: 0:29

We are rolling. Don't fuck it up.

Kristina: 0:31

Probably don't want you to keep this in the edit.

Stoy: 0:33

Why quarter four content needs a different strategy and not just more volume. Well, here's some of the reasons, right? P four Cs the highest ad spent and engagement drops across all platforms because people are flooded. And attention is fractured. We're also all shopping. Let's be real. That's where we're at, right? But we've got a little bit of AI with content generation. How's that going to change? Or is it just noise? And 76% of small business owners say their, their content overwhelmed is one of their biggest stressors towards the end of the year, which that's fair. I get that. And at the end of the day, people don't need more posts. They need purposeful content. And it's even more so important in Q4. So today's conversation, that's how we're talking about. You all know Christina. She does everything that we do marketing wise. So she is the the one that will be here for this. And so what are your initial thoughts on that topic, right? The topic of why Q4 content needs a different strategy and not just more volume. When you hear that, what's your initial thought?

Kristina: 1:29

Well, my initial thought would've probably been a lot different a year ago, but you brought up AI and I think that rate there is like the main piece to why not only Q4, but even more so now. Why Q4? Has how, why you have to be so intentional and when you were doing your intro, I was thinking about, you know, how AI operates, right? And we can all tell AI in like seconds, right? And it's funny because if you look at these like AI generated, you know, videos and stuff. If you actually look at the comments, they're getting a shit ton of engagement, but it's all like, nice try Diddy or, okay, AI and like things like that. So people are really able to spot that AI even better than they were. I saw when the other day of a black version of Elon Musk stuff, look at God good, but two, it was ai, right? But it stirs up all these conversations. The biggest thing is people can tell AI right off the bat better than ever right now. Like your grandma can probably tell, right? Like it is very clear as day that it's ai. And so you wanna make sure that you're, listen. I'm about ai. I use ai, but not in video for not in photos. That kind of drives me up a wall because again, it's so, it's so obvious. And so, you know, when it comes to Q4, you said it in the beginning, people are in this buying mode. Here is coming to an end. People are starting to think about shit, what the fuck did I do all year this year? Right? We start getting into that like New Year's resolution, all that stuff, so people are in the mood to not only spend but reinvent themselves. Right. We're getting to that point. And so one of the things I always target on when I'm doing marketing in Q4 is like, especially in my industry, like what did you do all year, right? Because if you did nothing all year and now you're sitting here and you're like scrambling, that's a problem. So it's not only about the content you're putting out, it's also about your planning, your execution, all of that stuff. It kind of all comes together.

Stoy: 3:33

I have a question for you, which is kind of not really in line with our topics at all, but that's how we are. Be surprised. I've been seeing, we've all been seeing a lot more ai, right? Yeah. That's just happening, but we're seeing a lot of engagement. I'm seeing a lot of engagement from people with the ai, which only then helps the post and the person creating, doing the ai right. Which is frustrating for the rest of us because we put out actually good content that isn't just AI generated, but it is us, but we don't get that type of engagement. However, you know, those do. Is that a lot because of the bots driving those comments? Or are people just like, really love calling out AI and not recognizing the fact that it actually helps that, uh, that performance and they're actually getting paid more to create more and you're just creating this, you know, vicious cycle?

Kristina: 4:18

Yeah, I think it's a little bit of both. Right. I think that the bots are definitely, I mean, bots are, they're buying like it's very much a thing. I've seen on, I have, there's like this one on Insta or on TikTok all the time, and all my healthcare clients. It's like Perpe bots. It's weird. It's really weird, right? But yes, it drives engagement nonetheless. I also think people really do enjoy calling it out. Yeah, they're just driving engagement freaking higher. But I think it's because it's such a prominent thing in our society right now. You have the president. Using fucking AI for Christ's sakes. Like not to make it political, but let's just call it what it is, right? And so I do think there's a lot of calling out, but you and I know as content creators that that drives engagement. The normal person isn't gonna know that. I also think that rage bait culture is huge. It's huge. There is, sometimes I'm watching these videos, I'm like, this can't be real. Like you have to just be trying to intentionally piss me off and it does, and then I end up commenting, right? So it's, I think it's like a little bit of both. It's like having that rage bait type of content. And I think AI kind of like goes under that a little bit and then people are engaging with that because they're pissed off or they're annoyed. So I think it's twofold.

Stoy: 5:34

Yeah, for sure. Well, now that we're speaking about the media and in society, let's talk about what some of the, what's going on, what are, what's being said in the media, in society. Not all of it.'cause we'd be here way too damn long. I've got, just go look at our Instagram d right. I've got a few prepped for you, but I also want you, what you've heard and what you see from, from the industry. So I'll, I'll do the first one. Um. I here and see this a lot is you better post daily or you're gonna disappear.

Kristina: 6:03

Yeah, yeah. Yeah. I literally, as I'm trying to do a rebrand for myself, I do feel like I've kind of disappeared a little bit. Yeah. Obviously, like posting daily, like who the hell has time for that? Right. We are lucky that we do have AI and things like that to help with that, but it really, what I find when, for the most part, if you don't have a plan, if you're posting every day, there's probably not a ton of intentionality behind those posts. Right. So I'd rather a client post three like hard hitting videos every week than six, right? Because like one algorithm, right? If you are really intentional with your content, using the keywords really being relatable, that's gonna push the algorithm versus, you know, six. Six videos right that week. I have content from a year ago that still gets attraction because it was relatable and people liked it. You know, X, Y, Z, and again, that was like literally almost a year ago that I posted it. So I think that plays a role for sure. I definitely do not think anybody needs to be posting every day. If you have really strong content, then sure, like we post quite a bit, but we have a lot of content we're working with in order to do that. And there's intention behind all this. So. That's a big thing. Also, I'm not trying to bring politics into, but I know that both of our algorithms are heavily populated with political stuff. Right. And so this brings it back to even more, making sure you're being relatable, intentional, all of that stuff. Because I don't know about anybody else, but my algorithm is literally filled with PO political stuff. I'm not even seeing like things that I would typically see, right? Unless I go searching for it. You know? Like I don't even see half of my client's stuff. I have to physically go look at the platforms because my algorithm is so saturated, and that's not gonna change anytime soon, which is why it's even, I think now, even more imperative than ever to be creating a very specific type of content. Being relatable, intentional, all those keywords because we're stacked up against the wall with political content right now. And if you can break through that, then chef's kiss.'cause I'm struggling, I'm struggling, even I'm struggling. Like I was looking at my views on a couple of my videos. I was like, what the hell is going on? Like this is not normal for me, but it's because again, these algorithms are so saturated. And then not to mention all the other bullshit that's out there. Right. And that makes it hard for business owners'cause. Real damn

Stoy: 8:27

difficult. Can't

Kristina: 8:28

make a bunch of fucking funny content all the time. Like that's just not what we're going to do. And so, you know, you have to get creative and as much as it's a pain in the ass, you gotta be on multiple platforms. You just have to, because one platform is always gonna outperform. I'm actually very happy with how our new pla, our new team is. Actually, I'm sorry, I'm seeing some good patterns, which is good. But you know, as we know, we might get a bump on TikTok or YouTube is really helpful for us, but we won't get those bumps on other platforms. And so I think also being on other platforms is gonna be, that brings

Stoy: 8:59

the next one. The next one was, you need to be on every platform,

Kristina: 9:03

not every platform, not all.

Stoy: 9:05

Because good Lord, too much damage. But if you're

Kristina: 9:07

in Twitter still just get off. Ex like I hate it so much, much for research

Stoy: 9:11

at this point.'cause that thing's, that's a terrible cesspool. But talk us through, like obviously we don't need to be on every platform, but you need to be on more than one and two.

Black Mammoth: 9:19

Yes.

Stoy: 9:20

In my opinion. I

Black Mammoth: 9:21

agree. Right.

Stoy: 9:21

I think we are on YouTube. Twitter doesn't really count anymore. YouTube, we got back to TikTok'cause mine got stolen and we're on LinkedIn, Facebook, Instagram, and Threads. I think that might be too much for most people. Yeah, problem. What would you say? Like how many should you really be on?

Kristina: 9:37

I say two to three, but it really comes down to your industry. So like I have a client that I was editing footage for this morning, and we are sticking to Facebook and Instagram. I know that she wants to dabble with some LinkedIn as the professional. I know that that's gonna be probably pointless for us right now. Right. As her business progresses. We're going to definitely want to utilize LinkedIn, but the reason for that is it's going to be a different target. And so Stoy, you just listed of the five, six platforms we're on, but we have very specific strategies for each of those platforms. That is the difference, right? Even for myself, this, if you follow me on Instagram, that's a totally different Christina than LinkedIn. I'm gonna tell you that right now. Like Christina Instagram is not Christina LinkedIn and it's because my market is very different, right? I know if I'm on LinkedIn, I'm really target targeting healthcare providers, financial services, service based businesses. Where on Instagram, target, more of like your everyday entrepreneur, right? My content's gonna be more suited to that. For that. You know, I think that everybody should be on two to three platforms, but you also need to think about who's my target audience over there and what's the type of content I'm going to be sharing over there? Right. So, you know on, even for you, we really, I think it's just TikTok and YouTube, we only really post the same content. Everything else is kind of like. Staggered out in a different way. Text heavy on LinkedIn for you.'cause we know videos don't do shit for you. Right? And let me put that out there too. It's all different for everybody, right? Videos might not do well for us over on LinkedIn, but they might do really well for you. Like I have a client, two clients where videos completely crush on LinkedIn. Story is not one of those clients.

Stoy: 11:25

Not a chance,

Kristina: 11:27

not a chance. But we know that, right? And we altered our strategy in order to serve that. So get on two to three platforms, but really ask yourself, do I need to be on these platforms? Who is my target audience on this platform?'cause I'm gonna tell you right now, it's like clockwork across the board. I find that all my clients just will have a different target on one platform versus the other. Yeah,

Stoy: 11:49

for sure. Social strategy, does AI replace that strategy? I know we just went through strategy. I mean it's huge, huge piece of it all. But a lot of people are saying, well, I don't, I don't need a Christina. I don't need a strategic because I'll just go use ai. I'll just go use chat GBT. There's some truth to it, but there's not. So shine some light onto that.

Kristina: 12:08

Well, one, you still need somebody to operate. Operate these platforms, they are not foolproof. Right? You can't just plug something in. You actually have to train your ai, right? Like I think we've trained the hell out of chat GBT at this point. Like I've trained chat GBT to know exactly what I'm looking for. It doesn't mean it still spits out exactly what I'm looking. For right. And so in order to really utilize to get the full benefits out of these, uh, AI tools, a human has to fuel it regardless. So, I mean, you can use it, it is going to cut down on your time 1000%. Are you, I I, you, I've been. Writing captions by hand since 2012. Okay. AI has cut so much time out for me, but that doesn't mean I just copy paste and put it in there. And I'm gonna tell you right now, everybody is using chat, GBT. They're gonna know if you used it, they're gonna call it out. I literally, the fucking president had something. The other, I was like, this is so Chad, GBT. Best one indication, M dashes. M dashes are such a huge indication that you as just use Chad GBT, and again, not against it, but you still don't wanna like, you don't want it to look like necessarily all the time, right? We wanna remove these things. So yes, AI is gonna help you cut out on time, but you still need a human. And if you're not skilled in how to use it, then you're just gonna be regurgitating the same shit that everybody else is. Is putting out there. So absolutely use it for sure to cut down on time, but it does not replace the person. And because AI is so apparent now I'm seeing more and more people call this shit out. Okay, k Chloe Kardashian. Posted a post for Kylie's birthday, like, oh, happy birthday, my baby sister. If that shit wasn't Chad, GBT, I don't know what was to the point where people in the comments were like, not Chloe writing a happy birthday message through Chad GBT. And I'm like, see, like we gotta be mindful of that stuff just because again, everybody's using it, but people are more hip to it. So, you know, try to hide it a little bit.

Stoy: 14:11

Just build it to know you. I mean, just put work in. That's really what we, you have

Kristina: 14:15

to put the work in. I mean, we are talking months. Like I have, we did for one of my, um, dermatologists were like, we asked you chat GBT, like what I do for a living. And because we had been pumping shit into it for so long, it was able to literally spit us out something that made total sense. Right. But it wouldn't have been able to do that if it didn't have all that backlog information.

Stoy: 14:37

For sure. For sure. Uh, last one for what the media and, and, and everybody's saying in society of Q4 is too late to start planning from a marketing perspective.

Kristina: 14:48

Kinda Q4 is definitely too late to start planning, and it's really because let's just be real. Q4 is end of the year. What happens in the end of the year? A lot of fucking holidays, A lot of budgeting. It comes up for companies, right? Like I have clients that I'm like, okay, I actually had a call yesterday and my marketing leads like, do you have any contract changes?'cause we're going over budget in two weeks. I'm like, I don't, we're good. But I know that I have to get changes in the clients between September and October because they're already, you know, prepping for the year. Um, and so I do think Q4 is too late. I mean, shit, I'm trying to do a rebrand right now and I feel like my back's up against the wall because to me, Q4 we're the year's over. At that point, right, and like I said, you have holidays and you have a lot of family time, and there's just a lot of chaos, so you really can't put things into play like you want them to. I think really you should be strategizing in Q3 and then bringing the whole plan together to Q4 so that you can hit the ground running. But we should not be like sitting in November saying, all right, so what's our plan for the new year? Because like it's not gonna happen. And not only like people are just checked out by them too. So, you know, it's not just from a strategic standpoint, it's from a standpoint too that I feel like people don't hate.

Stoy: 16:04

Here we go. Alright, let's dive into what Christina's mind and how it works and how Hall's social media works as well with these next set of questions and how you operate with your clients. Alright, first one, how do you approach Q4 planning for your clients?

Kristina: 16:18

So. I really start with what's the goal for the year, right? Like, let's set some KPIs. It's funny, I feel like in my younger days of this I was like, did it set KPIs in the same way? And so, right, we need to set our KPIs and so I like to go by quarter personally, right? And the reason for that is because social is always changing. And so we, and you and I know this really well, like changing up strategy and. Stuff. And so I like to say, okay, what are our goals for Q1? Actually, let me bring it up. What are our goals for the whole year? But then we're gonna break'em down by quarter, because one, I've seen a lot of times where those goals will change. I have a client who should be like, I want more clients, and all of a sudden she's like, we can't take out any more clients. That totally changes my strategy, right? Like I can't. You know, I can't keep promoting if you don't even guys don't have the capacity for it. And so that's why I like to always revisit it by quarter. But yes, we'll set up KPIs for the year. Okay. This is what we're trying to target. And then from there we'll break it down by quarter. So my one, or let's use you as an example, right? Like we're trying to obviously re brand. Whole entire podcast. And what we're looking to do now, we're gonna implement all this stuff for the remainder of the year, but we might come December and say, Hey, we need to change this up. Maybe we're posting too much. Maybe we need to dial it back. Maybe the topics we need to focus on, need to, you know, readjust whatever that looks like. So yeah, I think it's like setting the yearly KPIs and then breaking up by quarter and then, you know, building out from there. I think that's like the best way to do it. And I do it for myself, honestly. I'm like a month by month because even I used to do quarterly and I would just notice that things would change up a lot for me too. So I started going by month by month. So it really depends on the client for sure.

Stoy: 18:08

Overall. Marketing, social media, brand stuff. What's changed the most or what's changed in the last year from, if we were talking a year ago today, what has really changed over the last year in, in your world? Content. Content.

Kristina: 18:23

It's been content. It's like, like I said, even I am noticing dips in my own content from a performance standpoint, and this is content I always post and that, you know, historically has always done well. And so I think one of the biggest things is because of the climate of our country, people don't want to listen to a bunch of heavy shit all the time. I don't know about you, but like it's every day we're all going through it. So I think the shift of content from, it's like even more important to be relatable at this point. People need that sense of connection, that sense of community, especially again, in the climate that we're in. I see the type of content that's performing is. Just a totally different vibe than it was a year ago. Again, you are a perfect example of this and how we've had to switch things up so many times because of just the nature of the world. Hello, us doing the current events. Right. They do well for us because they're timely. And so I'm also finding that like timely content is even more important. I know that I shouldn't be, but we know this. I'm like new to the YouTube game really and truly. But you know, in exploring YouTube, I mean from the time we really started hitting YouTube to now, it's changed tremendously on the type of content that we're trying to put out there. Right? And you know, even from a month to month basis. So I would say that's. Styles of content are even more imperative now. I also think prior last year trends, trends were so huge doing trending content, things like that, that would really help with your reach. I don't think trends have the same effect as they used to. Um, again, I think people are wanting that more raw, real, authentic, and again, people have always wanted it, but it's even more needed. Now another little nugget if you're on Instagram. Hashtags don't matter anymore. They don't? Yeah. Hashtags die crossed everywhere it seems. It's about, I would say probably TikTok is the one that would probably be the most utilized. But yeah, and that was something that came straight out of like the CEO's mouth on Instagram, that hashtags just don't hold any weight. So, you know, I see clients. And even new clients that come in, they're like, oh, I gotta make sure I have a hashtag strategy. I'm like, no, you don't. Like, you literally don't.'cause it doesn't matter anymore. I haven't included hashtags in shit in forever. The only, if you see hashtags it's'cause Nicole scheduled them with hashtags, not me. I'm not putting'em in there. Like it's just pointless. So, you know, that's such like a little tangible thing, but it actually, it is a thing that has changed. So really the content ecosystem has just changed tremendously this year.

Stoy: 20:56

I hate it. Kind of to, I mean, to fall into the next part. Right. That was the change. What's changed the most over the last year? What's currently working? What's actually working in marketing right now?

Kristina: 21:05

Yeah. Um, it's always been something that works, but again, climate of the country, the state, we're in storytelling, it's going to always be the number one driving. Piece of content, and I've used this analogy probably on this podcast too, but I've used it all the time. When you think about the best movies, the blockbusters, the ones you wanna see, they all have a crazy ass storyline, right? It's a storytelling. That's what I say everybody needs to get really good at, is actually telling a story. People are nosy as hell. They wanna know things. And so if you can get that storytelling content out there, I think that's key. Now, again, depending on your platform, that could be in text form or that could be in video form. Um, story. Again, nothing for video on LinkedIn. Like we literally can't get video for shit on LinkedIn, but your text only type of posts and they do have storytelling pieces in them. They do well for a reason. Right. You know, I always say like anything that's gonna make you think if you are listening to a piece of content and you're like, damn, that shit just made like what? Right. That's a good piece of content. I was editing one yesterday that has. Nothing to do with me. It's on infertility. I don't even have kids. Right. And I was like, damn, that shit hit me hard in the gut. I'm filming this client a few weeks ago. She's talking and I'm like, shit, oh my God. I started crying, literally crying during shoot because she was telling a fricking story and it was so powerful. And even though the umbrella. Didn't apply to me, a lot of the subset did. And so it was like, this is really interesting to me. So yeah, I think that storytelling's always gonna do well. And then, yeah, you know, you have like your graphic posts versus your con like your video, but you know, that's, that's getting a little crazy. But I definitely say like if you have your storytelling down, that's gonna be most effective. You gotta do. One second

Stoy: 22:57

besides,

Kristina: 22:58

yep, you can move that and come in now. No, you're fine. I already told him you were gonna do that. Just move that we already, I already fucked up, so I'm gonna end up having to edit this.

Stoy: 23:06

That's, I'm so happy for, uh, so besides hashtags, what are some things that you're avoiding? Like, what are you trying to make sure your clients aren't doing?'cause it's just a waste.

Kristina: 23:18

Yeah. I actually, I gotta do this post today on LinkedIn.

Stoy: 23:21

I got hashtags. What are you avoiding?

Kristina: 23:23

Yeah, so like, I feel like everybody should already know this, but like, stop using stock imagery and like stop. Like literally just fucking stop. And like my colleague, I was on a call with him yesterday and he like said something. I was like, I'm using that for my next hook. And he was like, if you see stock image. On social, what are you most likely doing? Scrolling past it, right? I'm not looking at that. If you use that, what do you think people are gonna do? Scroll past it. And so the one thing I'm like, just stop. Like stop. There is a time and place for it. I'm not seeing that there isn't, but like you need to have your face front and center, right? You have to. I refuse. This is a big thing for me. I will not work with a client anymore. That does not allow me to do a content day or doesn't have like a bank of shit like you do, right? Because it's just, it's not gonna be effective. It's not. It's stock images aren't gonna be effective. Not utilizing video at all is also not gonna be effective. So if you think you can just get away with like graphic only posts, then you're clearly not trying to grow. And I see that, I've been saying this for years, but yet it's still such a thing. And then if you're using AI videos, strictly AI videos, you're not gonna see ROI growth. You might see engagement, you might see some social growth, but the whole point is to drive traffic to our business. That type of content is not going to drive traffic to our businesses. Again, time and place, it's a time and place. But if your full strategy is AI videos and stock imagery, like get the fuck outta here. What are we doing? I'm sorry. Like, I'm sorry.

Stoy: 25:05

You're

Kristina: 25:05

not wrong.

Stoy: 25:06

How, I mean, how many pictures do we have on our phones? How easy it to do video? Like let's be real.

Kristina: 25:11

I mean, in video, I think a lot of people overcomplicate it and I get it. They do. You know, like I get it. That's another thing I'm noticing. Less polished videos. On Instagram, TikTok is always like the wild, wild west of like people, you know, just posting whatever. But I am seeing a lot less polished stuff, which is nice because, you know, I think that's what deters a lot of people from creating too, because they're like, well, it has to be perfect. It has to be polished. It, you know, it has to look a certain way. And so I'm not saying you don't need good lighting. You absolutely need good lighting. You actually. Story set up. We worked hard on this shit. Okay. We worked hard to get that set up the way it did. That stuff matters for sure, but like, you know, you don't need some million dollar setup. Like just get the content out there. Yeah, I would, I definitely, hashtags I would avoid, I would for sure avoid stock photo. I would avoid your ego and get the hell on camera.

Stoy: 26:04

Amen to that. That's another. And now let's give, let's give the people what they want. Right? They finally have listened to all our shit today. And really all they want to know is like, what action steps I can do now. Like, I don't care what you're saying, but tell me what I can do now. Yeah. So I only got three of these questions. First one, this is September, right? Yeah. So we're, we're right at the beginning of Q4. What should every business owner do in the next week? Right now, what should they be doing as an action step

Kristina: 26:30

outlying your KPIs for the year for 2026? I would also look at, I'm gonna, I'm gonna go off on a whim and say a lot of people probably listening to it also don't even have a plan for Q4. I'm gonna say they probably don't.

Stoy: 26:42

You're not wrong.

Kristina: 26:43

I'm one.

Stoy: 26:44

I'm working on

Kristina: 26:45

it. Hey, I'm the problem. No, but, but seriously, I think a lot of people don't even have, so if you don't even have a Q plan for Q4 and the next week, I need you to set a plan for Q4, right? I need you to say, Hey, these are my KPIs. This is what I'm looking to gain in Q4. And if that KPI is simply just getting your shit together for Q1, that is fine too. But you need to, you need to do that first. So. If you have that, then I would start planning out an outline. And again, my biggest piece of advice is don't get tied to the plan. If I got tied to every plan that you and me do well, I really wanna have hair, right. Don't get tied to the plan because it is such a moving target. Social is just so crazy. It can change it, the drop of a dime. So you know, you wanna make sure that with in any plan, any KPIs you set that you have some fluidity in it as well.

Stoy: 27:34

That would be the first thing. That's great advice for business in general, right? Be flexible because be flexible. Shit's not easy. It's a grind and we, we change all and

Kristina: 27:43

marketing is so like ebb and flow, so like that is the one area that you really do need to be flexible in.

Stoy: 27:50

Kind of funny, I guess we can use flexibility, but the next question. Action step was what's one mind shift mindset shift that they can have to ensure and carry through the rest of the year? Can't use flexibility. We just said that one.

Kristina: 28:04

I can't use that one. I would say honestly, that social isn't the end all be all. I think that's something that unfortunately the social media, social media and society has put, especially in the business world, has put so much emphasis on social media to the point where I have. People who will come in and be like, well, I just need my social to be up to par psych. If your website looks like shit, if you have no email marketing, if you have no internal structure, it doesn't matter what your social media really looks like. And so I think people need to realize that social media is not end all, be all. Put that back a little bit.

Stoy: 28:39

One section. We'll luck editing that because he has seen it.

Kristina: 28:42

But yeah, I think that, you know, social media is not the end all, be all. You really need to look at your whole funnel and if you can understand that, then when you see a post only get like five likes. Like you're gonna be like, okay, well I know that's. Not the only piece of my funnel. And so if you have that little mindset shift like, okay, social is just part of the puzzle, then I think that makes a huge difference. Another thing just to add to that too, is like the algorithm is the algorithm on social. You don't have any control over that. Like at all, and this is why I was preaching to a client the other day, like we have to have email marketing, which they do, but I was like, we need to do X, Y, Z with the email marketing because it's direct to inbox. Right. We don't have that on social, so you know, don't think,'cause you got five likes, you have like the worst piece of content. I had a video only get 10 likes on it the other day, and that's really low for me. Right. Am I over here crying about it? No, because it's like whatever the algorithm just didn't do, its. Thing that day. I also posted it at a time. I don't usually post it at and like just, you know, random little things. So just stop putting so much emphasis on social only'cause there's just so many pieces of the puzzle.

Stoy: 29:51

Alright, let's give people this last one. It is a specific number for them and I'm gonna post it. I'm gonna say it this way. There are a lot of people out there that don't know when I should post, how many times I should post what platforms to post. Give everyone right now, if they're on that fence, give'em the three platforms they should post to, how many times they should post. And I think that was all said. And what time

Kristina: 30:13

of day they should post and what

Stoy: 30:14

and what time of day. Just lay it out. This is exactly the plan that they should do.

Kristina: 30:18

You're gonna hate me, but it all depends. But I'll give you, it really depends. It really depends. But if I am starting out with a client right off rip. This is what I do and I do have, I do have a formula for it. Automatically three days a week. That's where I like to start three days a week. The top platforms I hit are Instagram, LinkedIn, and I don't, it depends, but Facebook or TikTok, I'm gonna say Facebook or TikTok. My two top platforms that I believe all my clients do really well on is Instagram or LinkedIn. Those would be the two. Um, and then time of day to post. Everybody's time of day really is different. I've seen Adam Uri on Instagram talk about this, like it truly comes down to you. I have a client that if we don't post at 12:00 PM it really doesn't do shit for him. Like 12:00 PM works for him. It has for years. And so if I'm starting out with a client, I always have them post at 12:00 PM That's what I start with, and then from there, I start to adjust. We did that with YouTube. We would've never thought to post at seven 30 at night on YouTube. Right. We saw metrics and things like that, so three days a week, Instagram, LinkedIn, and one of the other ones potentially, but definitely Instagram and LinkedIn And start at 12:00 PM posting time.

Stoy: 31:32

What days?

Kristina: 31:33

I always start with Monday, Wednesday, Friday.

Stoy: 31:35

Yeah, just start there. And then just like with the time, yeah. Start to adjust.

Kristina: 31:39

Give it like, I would say post at that cadence for three months. Do three posts a week. 12:00 PM Monday, Wednesday, Friday. For three months, that will give you enough ammo to collect. Like, okay, like what are my hot times? What am I not? Instagram is a little different. YouTube seems very intentional. YouTube seems very specific. Um, but you wanna look at those metrics'cause that's gonna help you adjust. For sure.

Stoy: 32:05

Well, hey, thanks for listening to us over this Q4 talk, everybody. All right. You know how to reach out to us. The hall twins. The hall, the hall, the hall fam, you know how to get to us. You really are

Black Mammoth: 32:13

fam. But

Stoy: 32:13

ultimately we want you to, with this new content,'cause this is the first episode of it all, to really understand what's going on. Take it from heart, from our guests or our experts, have some actionable steps. But truly we're diving deeper than we have before. So if you love this content, let us know. Also, reach out. I know I've said it again, but we're on all the socials and we truly believe the best way for you to learn is to reach out, engage. Yeah. I know it helps our algorithm, but it truly is a way for us to engage with you without you, you know, needing to set up a meeting so

Kristina: 32:46

you don't know what to talk about if you don't ask.

Stoy: 32:48

As always, you know, we, we talk every other second. Everyone else, all her stuff will be wherever she puts it. And she's editing it this time because she messed it up. I did mess it up.

Kristina: 32:57

Whoops. Thanks for listening.

Black Mammoth: 33:12

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