Your Business Isn’t Growing Because Your Message Is Weak

The world is chaotic and people are tired. And when people are tired, they stop rewarding “safe.” They reward clear. In this Black History Month Series episode, I’m joined by Kristina Hall and we’re talking about the problem too many Black business owners won’t admit out loud: your business isn’t stuck because you aren’t working hard. It’s stuck because your message is weak. 

If you’re posting consistently, seeing other creators pop off, and sitting there thinking “do I need to be more controversial?” you’re not crazy. But let’s separate truth from coping: the algorithm doesn’t “hate” you. The message just isn’t landing. And in 2026, with AI making everybody sound the same, blending in is a death sentence.

We get into the line between being bold and being messy. Bold is standing on what you believe and being able to back it up. Messy is rage-baiting for attention, copying hot takes, and building a brand that collapses the second a real client walks through the door.

Kristina drops a clean framework we build in real time: Stand. Say. Sell. Stand on your business. Say it in plain English. Then sell your service like you’re not ashamed to get paid. We also break down a real client example (Pilates School SF) where one bold, clear message brought in the right audience, globally.

And we close with a Black History Month question that gets real fast: what Black history means when you’re biracial, light-skinned, and still connected to the roots, the pride, and the pain.

Watch the full episode on YouTube: https://youtu.be/8_Z3bf7EVEY

As always we ask you to comment, DM, whatever it takes to have a conversation to help you take the next step in your journey, reach out on any platform!

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DISCLOSURE: Awards and rankings by third parties are not indicative of future performance or client investment success. Past performance does not guarantee future results. All investment strategies carry profit/loss potential and cannot eliminate investment risks. Information discussed may not reflect current positions/recommendations. While believed accurate, Black Mammoth does not guarantee information accuracy. This broadcast is not a solicitation for securities transactions or personalized investment advice. Tax/estate planning information is general - consult professionals for specific situations. Full disclosures at www.blackmammoth.com.

Transcript

The “Do I Need To Be More Controversial?” Moment

Kristina Hall 0:21

Well done. It's time.

The World’s Chaotic, So People Want REAL Again

Stoy Hall, CFP® 0:29

You're a black business owner. You're posting consistently. You're seeing all of your other ones, all your other friends, and everybody guess what's happening. The algorithm loves them, their posts are hitting off. Yours aren't. You're frustrated. You don't know what's going on, and you're always questioning yourself like, do I need to be more controversial? Is my message weak? I know I go through that, Christina, I know you go through that and we talk all the time on that, and that's what we're gonna discuss a little more today. And I really want to hit upon what your idea and your angle of this is, and that is with the world being so chaotic, it's starting to force some clarity of what's going on. So with that, what, what is happening right now? What are those feelings that people are feeling?

Kristina Hall 1:13

Yeah. I'm seeing this across the board with not only business owners that I work with that are people of color, but also just creators in general. Right. Like you said, the world is fucked up right now. It's so, it's so intense, and what I'm noticing is that people are getting a lot more bold. People are getting a lot more loud, right? People are getting a lot more. Controversial. I actually wrote this down when we were doing the notes and I was like, it's giving 2020. I remember in 2020, you know, obviously social media was at a height because everybody was home. Right? And so you were seeing a lot of people be more outspoken during that time. Talk about what's going on. It was just a lot more direct. And I feel like over the last few years, wow, it's been six years. That's crazy. We really dialed that back. But now with everything that's going on in the world. People are getting a lot more loud and really bold and just really putting their message out there. And so I am seeing a lot of creators that are doing that. I have clients who, I have a client who, oh my gosh, her message is so. Big and bold and loud, and it was received so well and it's continuously being received well because she's being like really fucking direct, like calling shit out. And so, you know, I'm seeing a lot of people do it, but what I wanna see more of is more of us doing it. Including myself. Including myself. I'm going through it too, where I'm like, I gotta be a lot more bold.'cause if you know me, I'm bold, right? And so I think that's what we're all dealing with right now. Trying

AI Made Everybody Sound The Same

Stoy Hall, CFP® 2:50

to. I agree. I think it's like we've gotten to the point since COVID, right. There was noise before, but since C everyone wanted to do so them, you know, do it themselves. And then we kind of died out and now we got this whole AI thing going on where like everyone's message kind of looks and feels the same across the board. Right. Thank you. Ai. Um, a lot of people's posts and all those, like the videos and everything, everything's very much the same. Right. I know with Brie and she's trying to get me outta my comfort zone, but a lot of it is everyone's doing the same type of material over and over again to appease the algorithm.

Black Mammoth 3:23

Yep.

Stoy Hall, CFP® 3:23

And it's very interesting'cause the algorithm cares. But when we actually speak to people, the only reason they come out to us is because they heard us or they saw us, but not because we did it some fancy way because of our voice. Yeah. And I, excuse me. And I really, truly believe that's where consumers and clients are in general is like, they just want to know who you are, your real, and call out the bullshit that's out there. And I think there's no better way to do it than being loud. Right. Bold Now. That doesn't mean you have to, you know, fucking cuss everyone out or call out all the bullshit, but you need to be able to do the truthful things that are behind you.

Kristina Hall 4:02

Yeah,

Stoy Hall, CFP® 4:02

for sure.

Kristina Hall 4:03

And I think like to your point about appeasing the ego, I actually think that the boldness is appeasing the ego. So that's like really interesting too. Like if you are finding yourself, again, me included, where you're like doing stuff that you did before and. You know, it might have worked before, but now you're like, man, like even myself, I'm like, wow, my metrics are really low for me right now. Like, this is really interesting. Um. The elbow's not even picking that shit up. It's not even really picking that up at this point. And so I do think from a strategic standpoint too, your best bet is being different and being more loud and just really clear on like what it is you wanna say. Because like you just said, like your audience is going to hear that and then, you know, it's a ripple effect. If your audience is engaging, actually the elbow's gonna right it's strategy as well. So, yeah.

Soft Messaging Costs You Money and Confidence

Stoy Hall, CFP® 4:55

And let's be real. Who gets hurt if you don't change? It's you for the most part, you your business. I would

Kristina Hall 5:02

me, right now,

Stoy Hall, CFP® 5:04

you, your business gets hurt, right? You're not attracting the right people. Your business isn't growing. Whatever business it is now in, in my business who also gets hurt is people who actually need services, right? Who need to get outta their situation and get ahead. Or business owners that want to take the next step in growth for your business. It's, they're not able to be seen and have someone helping win them with strategy and guide them through all the things like so. When you're listening to this, you gotta understand that like you are hurting yourself. Yeah. But in turn, you're hurting your clients if you are not going to be stepping up and being bold specifically in 2026.

Kristina Hall 5:38

Yeah.

Stoy Hall, CFP® 5:38

So,

Kristina Hall 5:40

I

Stoy Hall, CFP® 5:40

mean, I, me stay, stop.

Kristina Hall 5:43

Sorry.

Stoy Hall, CFP® 5:44

Got that. So if your message stays soft, what does it cost? Um, in terms of money and confidence? That's what you need to ask yourself. Right.

Kristina Hall 5:54

That's a really good point. The confidence piece, especially.

Noise vs Truth: Neutral Is Invisible

Stoy Hall, CFP® 5:58

Absolutely. Now our, my favorite, I guess, segment that we have is always the noise versus the truth, right? Like, what's going on? What are people saying? What have we heard?

Kristina Hall 6:10

Yeah.

Stoy Hall, CFP® 6:10

So some truths and let, I'm gonna go through a list and I want you to tell me if they are wrong, right, or indifferent, and then we'll go through some of the wrong stuff.

Kristina Hall 6:21

I feel like

Stoy Hall, CFP® 6:21

my, and make sure you're bold, right.

Kristina Hall 6:22

Yeah, I feel like I'm on a game show.

Stoy Hall, CFP® 6:24

Right? Your voice matters, but only if it's clear,

Kristina Hall 6:28

true.

Stoy Hall, CFP® 6:29

Your audience is listening, but they move When you're saying in the right, when you're saying the right shit, in the right manner,

Kristina Hall 6:36

true

Stoy Hall, CFP® 6:37

and neutral isn't safe. Neutral is invisible.

Kristina Hall 6:40

Yeah. Yeah, yeah. I'm seeing a lot of people do that too. It, it's like a split, right? I'm seeing people get more bold with what they're saying, but then I also see people including me. He's like, it's okay. I'm getting out of that comfort zone myself. But right where we're like, right, but like you just neutral just keeps us invisible.

Stoy Hall, CFP® 7:00

Here's one, this is, this is true, but misunderstood and this will be interesting to see. Your response to this one. The quote is, the algorithm hates me. Is it the issue really because it's not landing, the message isn't landing? Or does the algorithm really hate you?

Kristina Hall 7:18

Oh god. Okay. That's like really loaded shit. Okay, so the elbow doesn't hate you, but sometimes we can fuck up our algorithm as we know. We have a client who's done it, right, like you, you can fuck up Yourgo sometimes. So, you know, yes, from a certain standpoint you could be having some like issues within elbow that are, you know, glitches, things like that, that are beyond your control, however. If you just get clear on that messaging, right? You can fight that. You can totally fight that. And I do. I think that that piece is the biggest thing. It's like, no, it doesn't hate you, but you really do have to ask yourself like, what is my message even saying? And you need to take in the landscape of the, of our world right now. I'm not sitting here saying that everybody needs to go out there being political and talking their shit. That's not what I'm saying, but. There is something human about what's going on right now and what we're all dealing with, and you do need to tie that back to a degree. And like with my client, that just went viral as hell for her. Very bold, strong message. It was so. It really did speak to like what's going on today? And it wasn't about politics, it was about people's view. Like your typical white girl, like that's what it was about. Right? But you have tons of white girls in the comments being like, hell yeah, I agree. Right? Because the message was just so clear and fricking strong. And like, I'm gonna tell you right now, they weren't posting shit for like a year and then we only posted maybe. 10 times before we posted that video and it went viral. Right. So the elbow doesn't hate you is my point, right? You might have some issues, but you can pick it back up. Yeah.

Bold vs Messy: Don’t Rage-Bait Your Reputation

Stoy Hall, CFP® 9:12

Here are some that are wrong and potentially dangerous. And I wanna, you alluded to this first one, and that's chasing controversy for, for attention. Now the difference in that sentence is for attention. Yes. Your, your past one you just said she did it. She talked about controversy, what's going on politically, but not for the tension part, but just for the, the, the, the bringing everyone together and the whole Yeah. Part of it, like as a world. So why is it dangerous for you, not only as a content creator, but for our economy and our society to be chasing controversy solely for attention.

Kristina Hall 9:50

I, I mean, like there's so many layers to that from like actual danger. Like the internet is fucking wild and people are crazy, right? So if you're rage baiting people on this shit, like I see that so much too, where I'm like, this can't be fucking real. Like, you really feel it, like, this can't be real. So like, you know, like that's dangerous right there. And then morally right at the end of the day. Especially if you're a business owner, right? We're talking about business owners specifically. Mm-hmm. If you are saying like one thing over here, but then when a client comes in and works with you, and it's a whole other thing, right? You're giving false pretenses in the beginning, right there, right. You're, you are putting yourself out there as this person, but then they're coming in and they're getting this person like. That's not like you can't keep clients that way. Like to me, that's false advertising. Right? And so that's why I think it's so important for you to put your like, and I know it's so cliche, like your authentic self. Your authentic self. But it's true because when they, somebody comes into your business container, they're gonna fucking figure it out one way or another. You know, like I think right there, you know, from like a, just from a business stance, that would be really dangerous to your right. Reputation at the end of the day, and you're not gonna sustain like that at all. I was having that conversation about a business owner recently.

Stoy Hall, CFP® 11:16

It's an important one, right?'cause it's not you. It's not being authentic. Right? And that goes into the last point of like copying hot takes that don't match your values or your life lived experiences either, right? Like I'm not gonna go out there and blast things and say things about something that isn't in my realm, right? Yeah. It's Black History Month. There is no way in hell any of these white creators should be saying anything about the experiences they've lived within our. Black history, like you shouldn't cross that no matter what. If we're talking about MLK, no matter, you know, Malcolm X, none of the things you should have ability or say to'cause you don't live those experiences. However, they'll be out there. It'll happen and it's gonna get attention and I'm gonna see it be pissed because I'm. Putting out information that helps people and these people are getting eyes. But that to me even causes more divide and is more dangerous for our society because you are using someone else's experience or life to the benefit for you, solely for you to be look good or to get more business or whatever it is. And to me, that's bullshit. You shouldn't do that. And if you do do that, you should be punched in the face, just

Kristina Hall 12:24

my opinion. And you see a lot of like, I think that's what pisses me off so much about like the creators and stuff out here, because they do do that. And then you have all these creators making all this fucking money and they're. You know, they're thriving, quote unquote. Right, right. And then you have business owners like us who are really ethical and, you know, really stack up to what we believe in and stand for. And yet we we're struggling. We're on this struggle bus. Right. And so, you know, you, the biggest thing is like, if we don't make this type of content. Then we're literally only letting the bullshit get out there and, hello, this ain't Fox News, baby. Like, hello, I'm sorry. But like, you know, like in order to really get like the fucking truth out there and really talk about those experiences and stuff, like we have to create the content around it.

Stoy Hall, CFP® 13:12

So people are asking,

Kristina Hall 13:13

this is a therapy session for me.

Stoy Hall, CFP® 13:17

We'll get therapists, Ashley, therapists coming on in March. So y y'all, this is just us. So now everyone's gonna be asking, so what is the difference between being bold and messy? Right? There's a line.

Kristina Hall 13:29

Yeah.

Stoy Hall, CFP® 13:30

So what is it?

Stand. Say. Sell. (The Framework)

Kristina Hall 13:32

Gosh. I mean like I feel like you're messy if you had a double back on your message, right? Like if I'm saying something and I believe in that and I stand on that with everything in me, that's me being bold and clear on what I am. But then I think you get messy when like you can't back your shit up. Then you're backed into a corner because hello. If something goes viral, people are going to comment. People are going to put their opinions out there. Right. And that plays a role for sure. Um, and then I think the other thing is like, again, if you stay to your authentic self, this isn't gonna be a problem, but it's like brings back that rage. B. And it's like, am I trying to rage BA people and piss them off? Or like, do I really feel like this? Like you gotta, you know, like,'cause that's another way to get really messy with it. So again, it all just boils down to, in my opinion, you can't get messy if you are so clear on what you feel in your moral standing right there.

Stoy Hall, CFP® 14:33

Which ludes us right into your expert lens. The segment about this and the essentially three step framework, the little thing that you just said is stand. Say, and then sell. Stand on your damn business, right? Say what you want to say. Say, didn't play English the right way, so people can hear it and understand it. And then sell your services. You offer your product or whatever the hell it is. That is the framework that you have laid out for people, and I think it's vitally important for everyone to understand. Black folk, you'll understand this. Stand on business.

Kristina Hall 15:04

Yeah, right?

Stoy Hall, CFP® 15:05

Stand

Kristina Hall 15:05

on business. Yeah.

Stoy Hall, CFP® 15:07

Say it in a way that more people can hear it. Then sell. I mean, that's, that's the easy part. Now, I, I'm not a huge proponent of the sell piece, like the word sell, but it just makes sense when you're using Ss. But it also just makes sense. Like you are selling a, I'm selling a service, right? I mean, technically us talking right now is we're, we're selling our service. We still want clients. It's not like we're not doing that. So I love that you, you laid that out. Laid that with her. I

Kristina Hall 15:32

thought I didn't have a framework. I can work off that shit. Right. Wait a

Stoy Hall, CFP® 15:35

second.

Kristina Hall 15:35

Yeah, that was like, really good Stan. So I like

Stoy Hall, CFP® 15:40

that. So top three mistakes laid out that will weaken your, uh, messaging and your, your growth overall. Trying to be liked by everybody.

Kristina Hall 15:49

Yeah. What

Stoy Hall, CFP® 15:50

do you have to say about that?

Kristina Hall 15:53

I mean that right there, your message will never get clear. You'll have so much fluff within your message if you're going to be tried to like liked by everybody. Simple as that. Next

Stoy Hall, CFP® 16:03

one,

Kristina Hall 16:03

your message will be clear.

Stoy Hall, CFP® 16:05

What about, uh, talking in circles like our damn president? How has that weakened your message?

Kristina Hall 16:10

This is something I actually even struggle with. So it like, because it again, unclear, I learned this in, I went to school for journalism, so my bachelor's degree is in journalism. And we were always told like, you need to be able to write in a way that like an 8-year-old could understand what you're saying. Right? And that's really important. And with that being said, it's'cause you gotta cut to the chase, you gotta get right in there. Plus who the fuck has attention spans anymore, right. So social media as a whole. But yeah, again, everything unclear, unclear, unclear.

Stoy Hall, CFP® 16:40

This one I just kind of alluded to as well is, and I, I've, I'm guilty of this, have done it for a while, is separating my content from my sales content as well, and not having those integrated all because if you're just providing content and no one knows how the hell to hire you or do whatever the hell are you doing, right? Like, that's what pays the bills and you have to integrate those. So that message definitely gets weakened if you separate too much.

Kristina Hall 17:03

Yeah, I agree. And like, you know, as much as like, I don't love the sell thing either, but like, I don't know, 20, 26, at least for me, I'm like, fuck y'all, I'm selling. Like that's really what I meant. Like we gotta just, it goes back to that being bold. You know what, this is a mistake that I would say that black business owners as well as just people in general, we don't fucking ask. We don't ask. We don't ask. I struggle with this big time. It's like. Yeah. At the end of the day, we have, we have businesses, we gotta make money. We gotta ask for that sale. Right? And so, yes, I agree with you not separating it because like at the end of the day, like this stuff we're saying is what's gonna hook somebody in at the end of the day. But if we don't sell, then they're not what, we're just another creator out there that come on. That's where I see end

Stoy Hall, CFP® 17:54

our next segment's more about the client story. You had brought up a client

Kristina Hall 17:58

Yeah.

Case Study: Pilates School SF Went Viral the Right Way

Stoy Hall, CFP® 17:58

A couple segments ago, obviously. Can you give us a little more background of them? A little bit? Obviously they hadn't posted for a while you had said that, but walk us through that and then kind of walk us through what that post was and specifically what it was about. Then we can allude to kind of what happened, you know, since then, since it's been posted.

Kristina Hall 18:16

Yeah, it is been really fun. I had a meeting with them yesterday and I was like, are you guys as excited as I am? Because this is awesome.

Black Mammoth 18:23

So

Kristina Hall 18:23

yeah, they, they honestly didn't really do much posting over the past two years. And now with that being said, they had a pretty like, decent base of content, right?'cause they had been posting consistently prior to that, but then they just went, they pretty much stalled out and so. What we did is we essentially came in, I, we did a whole entire shoot, a content shoot. So we did photos and a shit ton of videos. It was a three day shoot. It was great. And in that we got all the content that we started working with. So our team started pumping out stuff for them in December. They're a business owner, so they are a Pilates school and I, and I say that very like they are a school. This shit is no joke. And Ray is the owner and she is just this powerhouse black woman. I mean, a force to be reckoned with, like this woman is just, ugh, I love her. And like she. Just the way she speaks, even when you're face to face with her. Right. And so I had so many good conversations with her. I was like, we gotta make sure we get this shit on camera. Like, I need to see this on camera. And literally what I got face to face in her living room, eating Cajun food. I got right on camera and like right there, the authenticity. And so what's really nice about their studio and their school is they're, they're like. Literally open to all. You have people of all different shapes, sizes, colors, genders, I mean everything walking in that place. And that's what makes them so special because the typical Pilate studio that you think about, you think of that skinny little white girl in her two piece X, y, z, and don't get it twisted. They got skinny little white girls in their two PA, two pieces at their studio as well. The problem is. Skinny little white girls are used as marketing material. In the Pilates world, and so it makes it feel like such an exclusive thing, like I'm gonna tell you right now, I live in South Florida and would not feel comfortable walking into a Pilates studio here. I went to San Francisco, I did three classes while I was with them, and I felt. So like welcome and taken care of. And, and it wasn't. That was the first time I ever met them. It had nothing to do with them being my client. You know what I mean? So feeling that energy was like, whoa, this is so different. And so yeah, you usually see people marketing that to that demo or to that physical style and like. So many people do Pilates that don't fit that like narrative and that mold at all. And so we got Ray talking about it and I was like, so tell me what does a traditional Pilates girl mean to you? And then she just popped off and it was nothing against that skinny white girl, it was against the marketing behind Pilates and how that's actually extremely dangerous. And it's really dangerous also from like actual physical danger that you know, people not teaching properly. And so we posted it and that shit popped off and it wasn't the most viral I've ever seen, but what, how viral it went and it was so specific. We attracted, literally, I checked it this morning. We are at over a thousand new followers in two weeks. From that one video, and it's all like ideal market. Every, I've been clocking it. Okay. Like I see, and it's all people who are very heavily into this industry or, you know, work out with a Pilates X, Y, Z. The comment section was just insane in such a positive way. You only had two white girls say some slick shit. No offense. I, I'm half white guys. Like,

Stoy Hall, CFP® 22:17

you're, you're gonna have them. That means it's gonna happen.

Kristina Hall 22:18

That's just what's gonna happen. And so. Just, again, not only from the growth, right? Growth is cool, right? Getting that many followers is great, but as somebody who has had it happen. Like you don't always get followers within like your niche or your target, right? Right. Like I have a ton of followers in my market that are literally not even ideal for clients for me. So for them to not only go viral, but they attracted all ideal clientele for them. My God, you can't beat it. And so what did we do after that? We've been capitalizing on it. We're like, people wanna see Ray, we have tons of content. So we're posting her and every single time we're getting another one, we got an additional 250 off of. Like within like literally four days. So, and it's all because of message.

Stoy Hall, CFP® 23:04

Is that on ig?

Kristina Hall 23:06

Yeah.

Stoy Hall, CFP® 23:07

What's her handle? So everyone can like go and look and see what was done before to now. Do you remember?

Kristina Hall 23:12

Yeah. Uh, yeah, yeah, yeah. It's Pilates School sf. So Pilates school, sfs, Pilate School, San Francisco.

Stoy Hall, CFP® 23:19

Perfect.

Kristina Hall 23:20

Yep.

Stoy Hall, CFP® 23:20

Awesome.

Kristina Hall 23:21

Yeah, I put it, pinned it at the top too. Um, and. I mean even like telling them yesterday, I'm like, you guys realize like how many new followers? And what's great for them is that they have an online school. So we attracted followers from all over the world. Like we had people in Hong Kong asking if they could share. To their socials and I gave them the green light we had, I was on a call with my mentor who is located in Canada, and I was telling her about the Post her Pilates teacher follow, liked, and commented in Canada. I mean, we got global reach on this thing. And so that's another thing, like everybody could literally funnel into the online school and we weren't selling in that post, but I honestly, we were, because we were selling what our school represented. For the Pilates girl. Right? So it wasn't like a direct sell, but ultimately it did sell them, so.

Stoy Hall, CFP® 24:19

So basically, I'm

Kristina Hall 24:20

so proud of that.

Stoy Hall, CFP® 24:21

Your audience isn't ignoring you.

Kristina Hall 24:24

No.

Stoy Hall, CFP® 24:24

They're just waiting for you to actually show up for them.

Kristina Hall 24:29

That's good story,

Stoy Hall, CFP® 24:30

right?

Kristina Hall 24:31

Yeah, I like that. That should be the title of this.

Stoy Hall, CFP® 24:35

Hey, maybe it will be. I don't know. I'm not in control of that. That's your job, not mine

Kristina Hall 24:39

isn't my job.

Stoy Hall, CFP® 24:40

Well. It's somebody's, it ain't our, it's

Kristina Hall 24:43

somebody's job on the team.

Stoy Hall, CFP® 24:45

No. For real people though, think about it being, being quiet is expensive. Yeah. Right. Being bold and putting yourself out there with your own voice and what you truly care about means more to a lot more people than you ever think of.

Kristina Hall 25:00

Yeah.

Black History Month: Kristina’s Real Answer

Stoy Hall, CFP® 25:01

Right. And I don't give a shit. Everyone's gonna talk shit. Those two white ladies on the, on those posts. Right. My other clients who get hate all the time for things, I get hate all the time. It's gonna happen. You're not doing it for them. You're not hell, you're not even doing it for the positive comments. You're doing it because it's you. It's what you believe in, and that's all that matters. So don't be afraid to do it, especially right now. Just get out there, do a bold post. Get out there and, and, and, and create. Some stuff for you got, but instead of ending on like, Hey, just go to our, like, share all that crap. It's Black History Month. And so I got a little bonus content question that you weren't prepared for.

Kristina Hall 25:40

Right?

Stoy Hall, CFP® 25:40

And it is going to, could be deep. Could be deep. Everyone. I'll give my answer in the last episode of the month. But for now, question is, Christina, you know it's light skins. We got one foot here. One foot here.

Kristina Hall 25:54

Yeah.

Stoy Hall, CFP® 25:56

What does Black history mean to you? Oh, fuck. And it is, is it something that you truly care about or is it something that you wish was different?

Kristina Hall 26:07

Oh, whew. That's a loaded question. Holy shit. Okay. What does black history mean to me? Let's start with that. As somebody who is obviously mixed, like you guys might be watching this and be like, this girl's black. Yes, very much, very much black. I feel more connected to my black roots than my white side. My mom hates when I say that too, but it's just like the reality of it and I have made it my mission personally over the years. Like my family is very open, like I know so many stories from my grandparents, my black. Grandparents and our history line. I mean, I, I'm talking, I know I went back on family history to like the 16 hundreds and with that being said, I learned so much along the way. And so for me, like when it comes to black history, it's also. Of course, like personal roots, right? And wanting to have that full understanding, especially as somebody who is biracial and knowing my family lineage and like where we came from and all the great accomplishments that we've made along the way. But then, you know, I hate, I don't love Black History Month as a whole, right? Like, what the fuck? Like, come on. Like, and, and I say that for the same reason that you're laughing because like why is there this designated. Month for black history, black people, truly we are history. Are you kidding me? Everything. There's so many from inventions like, like, oh my God, the amount of fucking inventions that black people did alone to the civil rights era, to literally now, and like people having to stand up and speak out, like it makes me feel proud. I'm so proud to be a, like, I'm proud to be biracial. I am, and I'm proud to be a black woman. I just, it's so important to me and God, this is gonna make me tear up.'cause it, it, it is, it's like emotional, especially as somebody who's light skinned and you know, this, people try to revoke our black card all the time and try to play us like we don't understand or. X, Y, Z, but at the end of the day, it's my roots and I know that and I'm really proud to stand here as a black woman and be able to talk about this shit. And like, yeah. Um, and then do I wish it was different? I mean like, listen, oppression fucking sucks and like slavery sucks. All of it fucking sucks. And like, yeah. Do we wish that upon people? No, of course not. But I think there is a resilience that is a double edged sword for the black community and I. I do believe that without that history, like I don't think we could stand tall the way we do today. It's so different. It's so different. So I don't, I don't wanna say I wish it was. I mean, I wish people acted different nowadays, but I'm talking about history itself. It's like, can I say I wish it was different? Sure. I think about my grandparents and the things they went through from really deep segregation and growing up in the south and then living in New York state, like I think about all that stuff, but it shapes us. It shaped us, but do we need to continue this shit? Fuck no. That's what I want different. So that's a hard.

Black Mammoth 29:27

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