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I Got Hacked and Lost 10K Followers: What the Algorithm Actually Wants
•NO BS Podcast
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Kristina Hall woke up on a Tuesday and 15 years of Instagram was just gone. Hacked. Over 10,000 followers, wiped.
Most people would spiral. Kristina, a social media strategist 16 years into the game, did something different. She treated herself like a brand new client who'd never posted a day in her life, and rebuilt from zero. In 30 days on a brand new account she racked up 36,000 views and cracked what the algorithm actually rewards right now. This episode is the playbook she pulled out of the wreckage, and it lands right when you need it, heading into Q4.
This week Stoy Hall, CFP® sits down with Kristina Hall of Hall Social Media (https://hallsocialmedia.com/) to break down social media strategy for the final quarter of the year. They get into why short form video is the only thing moving the needle on a cold account, why her seven-second reels became the sweet spot, and why she says skip the stories and carousels entirely when you're starting fresh. If you've stalled out, lost momentum, or just stopped posting, this is your restart.
They also go deep on the stuff most business owners get wrong going into Q4. Why your high-ticket offer should never be the front door of your funnel, how to find the low-hanging fruit that actually gets people in, and why Stoy rebuilt his own backend around a free reality check instead of a $250 ask. Then the part nobody wants to hear: you have to actually engage. Real conversations, real community, not auto-comments and AI slop the algorithm sees right through.
Kristina's hard truth for Q4: most of you are already thinking about Q1 and letting three whole months go to waste. Whatever you do in Q4 fuels Q1, so stop treating it like a throwaway. And her one move you can start today, no budget, no tools, no excuses: go build community. Reach back out to the people you already know, start real conversations, and watch what happens over the next 30, 60, 90 days.
You know what that means. We're talking about marketing of some kind, and we're talking about Q4. It's August. Congratulations, you made it, you know, through Q3 or halfway through Q3 at this point. But that also means we're talking about holidays, we're talking about end of the year, and we're getting prepped for that run, and Q4 is one of the most important times for most businesses that deal with retail or some sort of cycle. I know in financial services, our summers are relatively slow because school's out. Now everyone's getting back, organizations are happening, everything's coming back to everyone and slapping each other in the face while we prepare again for the holidays. I'm gonna throw that out there a few times. I'm gonna keep saying holidays, right? Because it's vitally important that we get ahead of it. So that means also getting ahead of Q4. Now Christina's situation, I will say, is not different than some others. I actually have someone else, Ashley, everyone knows Ashley. She also got and had this situation happen. Prior to that, if, I don't think if any of the listeners know, but my also meta got hacked, and we had to deal with that too. So today's theme is gonna be around Q4, but we're gonna build it around the lens of what happens when your shit gets hacked and you kinda have to start over. For those that have established and you haven't got hacked and you're not starting over, this might be a ni- a nice refresh of what maybe a Q4 for you should look like due to these new metrics. So without further ado, Christina, your shit got hacked, um, which is unfathomable, um, situation. Obviously, I went through it, Ashley's going through it, you went through it, but your bri- brain went, "Well, how can I take this and now do a refresh restart and learn more about this new algorithm or this new day and age?" So talk us through kind of when it happened, how it happened, the initia- initial emotions, 'cause you're a business owner, down to, you know, let's get into kind of what you're seeing change.
Kristina Hall
Yeah. Oh my gosh, what, what a nightmare. Let's just start there. As somebody who's been in this game for, I think this is my 16th year, um, yeah, having my 15-year-old Instagram account and my Facebook that was what? I was 17 when I created it, and I'm about to be 37. You do the math, like both getting hacked. It was... Ooh, well, first off, you know, if you don't have two-step verification on everything, you should. I did, but make sure you have it on your personal emails too, 'cause my personal email is what got hacked that caused all of this drama. Um, you know, the initial reaction was definitely, "What the fuck?" Um, I had over 10,000 followers on Instagram alone. Um, even my threads got ha- you know, that I lost that as well. Facebook, I mean, I've had for 20 years, so you know, between the followers and the memories and all that stuff, gone. Literally woke up on a Tuesday morning and couldn't access anything. And so, like I said, my brain at first went, "What the fuck? What am I gonna do?" Like, this is insane. And let me be- make something very clear. I don't even gain most of my business from social media, and it still was, like, detrimental. At least that's how it felt. So for the first 48 hours, I went back and forth with Meta, screamed at them, did all the things, like tried to figure it out, and then something clicked I have been struggling to create content for probably over a year now, and it got to a point where I just stopped creating and I was just like, "I don't even care anymore. I don't, I don't know what to create. I don't know what I wanna create, X, Y, Z." And when you're a social media strategist and you do this with people, that's not the best mindset to have when it comes to your own socials. And so the universe said, "Well, bitch, we're gonna make you create. Here's a hack." And so getting hacked forced my hand into really going back to the basics, going back to the beginning, and treating myself as if I am one of my own clients that has never been on social media in the first place. And it's actually been a lot of fun. I'm still pretty sad that I ca- and my, and my, uh, the last day I could appeal it was yesterday and I was try- it's still like nothing, 30 days and it's just gone. Um, but because of that, like I said, it forced me to have to start over and it forced me to have to look at Instagram differently. Um, you know, and it also shed some light on mistakes that I probably made with clients and how I should've been positioning content differently. And again, like I said, I've been in this game for 16 years, and I think anybody would agree with this, no matter what industry you're in, you, you get comfortable after a while and you're like, "I know this shit. I know what I'm doing." Well, yeah, I might know it, but I'm not applying
it properly anymore, and that was the big shift that I saw. Right, so some of the things that I saw right out the gate, um, if you have a brand new account, right? If you are posting like a minute and a half long video of you just talking, yeah, fuck that. Don't do it. And people might disagree with me, but my metrics have told me a big, big story over the last 30 days, and I've tracked them really, really heavily so that I could understand what the algorithm wanted. And me talking to a camera for a minute and a half, the algorithm did not want that. I had a brand new account. Nobody even knew anything. So I really leaned into short form And it was okay, I, when I'm talking short form, I found that seven-second videos were my sweet spot, and it's still happening. Like it's still a sweet spot. And I've posted, I have like 38 posts that I've done. So let me just p- put that out there. I went from creating nothing for like six months on my old account to now I just created 38 posts in a matter of 30 days. You know, kinda got that light under my ass. So with that being said, I noticed that the short form was really what was gonna hit. That like clockwork was hitting. Um, actually let me pull up my metrics quick 'cause I feel like this is pretty impressive. In 30 days, I've had over 36,000 views on my brand new account, and it's primarily short form content. So if you are somebody who has not been posting in a long time or your account's completely stalled out, I would start with really super short form stuff. And what I mean by that is I'm doing like just B-roll text. I should have my camera going right now recording this 'cause that's B-roll right there. Um, and just slapping some text over it, right? Now your messaging, that's a whole other conversation. Right now I'm talking visually, but that short form content is, it- it's hitting like clockwork. And something that I've really doubled down on is watching out for my watch time, meaning how long are people typically watching my reels for? And that's how I got to that seven-second sweet spot and started to understand, okay, that short punchy stuff that like, "Here, here's a drop of a nugget," right? Two sentences, boom, that's what's hitting right now And so at least from a brand new account perspective, I think you have to go short form. I also would tell you, say fuck stories. Why are we creating stories on a brand new account? I haven't created a story in weeks. Why? Because I barely have any followers. Okay, I have almost 100 in 30 days. I'm not mad at that. Let me put that out there. But like, right? Your stories are meant for your followers. If I barely have any followers or any community, there's no point in me putting stories up there right now, right? Because they're not gonna really get any traction, so I haven't even touched that. I also haven't touched carousels or photos. I have done strictly, uh, short form video content, and that's it. And if you have a brand new account, I think that's the move. I don't think, don't... You know, if you wanna post like a photo or something, great, but don't expect to get a bunch of traction out of it. Brand new account, you want reach. How do you get reach? Video. Short form video's gonna get you there, right? People don't have the attention spanned. So that is a big thing that I've noticed right out the gate. Now, if you wanna go into a old account, we can.
Stoy Hall
Yeah. Right? Well, let's think through like what's going on. It's Q4, um, and, and for those that are, are dominating and, and doing well, obviously today's episode's not really for you. You might get a nugget out of it, but if you're already suc- succeeding, like cool, keep doing what you're doing. Don't mess up your, you know, your flow. But I would say majority of business owners are kinda like us, whether it's we have to start over and start fresh and/or we've stalled out, lost momentum, lost passion, something that it just isn't working, right? Yeah. Um, and so yes, I believe what you're talking about with the new account works, but also even those that haven't posted in a while or have new fresh stuff, I would assume that we're kind of talking about the same exact scenario.
Kristina Hall
Yes.
Stoy Hall
One other c- caveat to that though, and let's go back to previous episodes. We've been on I don't even know how many at this point. We've talked about posting two to three times a week.
Kristina Hall
Mm-hmm.
Stoy Hall
Right? Now again, yes, people, uh, uh, different platforms for different reasons, but I'm fairly certain now looking at my own Facebook and LinkedIn that what we're about to say is holds true across the board. And that is, you know, I don't wanna call it a myth, but what we, we used to preach was like two to three times a week. Cool. Now I think that's flipped a little bit. What is, what is now stance in terms of how often you should post?
Kristina Hall
So if we're going, I think platform, it plays a big role for sure, like depending on the plat- platform. But a- man. Oh God. I hate even saying this If I didn't post every day on this new account, I would not have the traction that I do. And I can prove it because there was-- So I was getting a ton of traction, right? I was like, "I'm gonna go ham on this. I'm gonna post every single day." And typically I would say, "Don't do that," right? Like, you don't need to do that. But it's a brand-new account, and when it's a brand-new account, I believe you need to do that. And so what I had noticed was I was, like, away on a trip, and there was, like, three days where I didn't post anything, and all my metrics before that were pretty strong. Um, and then for those three days that I didn't post, I come back and post, my metrics were completely in the fucking toilet. They were horrible, right? And so what did I say? I said, "All right, let's beef it up again. Let's post." I even got to a point where there were some days I posted three times a day. Do I think you need to go that crazy? No. I'm trying to, you know, really get my presence back up because I had 15 years stripped away from me. Um, but do I believe on Instagram, on a new account, you should be posting every day? Unfortunately, yes. If it's like on a new account, yes. Post every single day. Now, if we're talking about LinkedIn, I still stand true to LinkedIn being, like, three times a week. I, I feel pretty strong on that till this day, but again, I have a presence, right? I already have a presence. So, you know, we were talking about that before. If you have a presence, it's a little different, so three times a week is fine over there. Now, if you're really trying to amp things up, then go every day. Like this-- I think that also comes down to you and what you're looking to do, right? I would typically say, yeah, you don't wanna overpower the algorithm, but again, if you're trying to get reach and you're trying to get things out there, then you're gonna have to kind of go at that algorithm a little bit. So if you listen to an episode from, like, four months ago, I was like, "Don't post every day. You don't need to." And now I had this situation, and I actually think the algorithm is really favoring that.
Stoy Hall
So when you, when we say post every day, you're talking about still those, those shorts, right? Yeah. So for those that maybe have been heavy in text, in carousel or whatever, probably rotating that over would be a, be an adaptation. Um, what about pre-scheduling, right? I mean, a lot of us are business, busy business owners, so is it still cool to schedule them out, or do we need to be live posting? What have you found in the last 36
Kristina Hall
days? In the last 30, 30 days or so, I definitely live post. Um, however, the way I've always looked at scheduling is I don't think pre-scheduling something is going to totally hurt your metrics. Do you m- Will you maybe see, like, a slight dip? Yeah. I, I, I think that's natural. But I don't think it's detrimental to where, like, if you're busy, schedule the damn post. I'd rather you schedule the post so that they go out and they're out there versus like, "Oh, I gotta live post it 'cause the metrics are gonna be stronger." We... There's not really any science to that anymore. I think at one point in the game, uh, not I think, I know at one point in the game scheduling was an issue, but, you know, at that point Instagram and stuff had a lot of issues with third parties and all of that stuff. You can also pre-schedule in the apps themself. You don't need to have, like, a Sprout Social or a, I don't know, HubSpot or anything like that in order to schedule. You can literally schedule inside the Instagram app, inside the LinkedIn app, all of that. So, you know, I say, listen, you're busy, fucking schedule it. Like, 'cause then it gets out. Because if you're waiting to manually post, you know, I, I got the time. I'm gonna make sure of it, but not everybody does. And so, yeah, I, I think you should just, if you have to pre-schedule, just pre-schedule.
Stoy Hall
Let's talk about the, the purpose, right? Hmm. The, each one of us have a different purpose for why we're on social media. I think ultimately
we're all on the same purpose, and that is eyes on, because eyes on create people clicking links and, and going into our, our ecosystem of things that happen. So I wanna, when we're talking about like, "Hey, what should people be doing, um, in Q4?" is, yeah, I think what we talked about with Instagram's a good update. But for those that need a refresh, I believe before that, in my opinion, right? I'm just going through my opinion, um, is a refresh to obviously your call to action, but your process and your automation behind that.
NoBS Wealth®
Yeah.
Stoy Hall
Where does it take them? Where does it go? Where do you want them to land, and what freebie do they get? If that's not in order, it doesn't matter how well you do, it doesn't feed anywhere. And I'll, I'll take mine for an example. Our backend process wasn't great. We just redid it, by the way, so if anyone wants to go check it out, go ahead and do so, please. Um, we'll put that somewhere with the reality check that we have coming out. But- We would go on threads and I've had a few of them pop to where it's 300,000 views on something, right? But our ecosystem wasn't really built for them to go anywhere. I think we had it power hour at that point. Um, which cool, that's, you know, having people want to do $250 to talk to me. That's a very big ask and lift. And now we are doing more of like a reality check quiz where you get to basically score yourself of where you're at, whether you're a business owner or family, um, in this guide and get a free download of what that is, what does it mean to you, and what are some steps to fix yourself essentially, right? Um, so what I'm saying is you need to have that in order to get to the end result, because it doesn't matter then how many views or likes or shares or whatever's gonna happen, it's still dead in the water. Um, and I recognize that. So I would challenge everyone to that, to review that while they're going into their Q4 to then prep all of their videos based upon that. Plus it gives you content to use too on top of it. What would you say to those that are like, um, in that, right? Whether they have them or not, a refresh probably is needed with these updates that are going on.
Kristina Hall
Yeah, absolutely. I think the one thing you brought up that I think is a good point to talk about is like, you know, if your only like service right now is something that's pretty high ticket and you know it's gonna take a lot of money for somebody to get into there, whatever, I just don't think it's the wave. And I don't mean that you shouldn't be getting paid that money for your services. I mean that should not be the end to your funnel. Um, we're all, we're all exhausted, every single one of us, getting marketed to all the time, getting sold shit, this fucking government, this goddamn country, this world. We're all exhausted. And then not to mention the our, our economy. Like that has been such a conversation for us in our last like three episodes, but it, it plays a big role. And so like with what you're doing, right, having people come in at that entry point of the reality check, right? Like that's an easy, that's an easy swing, right? That's something, well, no, there's no price on it, right? It's like a free thing. However, it's a easy way to get them into your funnel. And so if you're walking into Q4 And you're like, as we are about to, which is crazy, I cannot believe we're going into Q4. Um, you have to have a plan, as you know, but you need to, like you said, start it now. And I, I would say start with your product suite. Take a look at your product suite. What offers do I have? What, what is my services, right? And then it's like, then ask yourself, "Okay, what's the first step that somebody has to take in order to get my s- into my services?" Well, if it's paying you three, $400, yeah, I don't know if that's gonna work right now. And hey, if it is, kudos to you. Like great job. But a lot of people are exhausted and a lot of people are financially strapped. And so-- And this goes for everybody. We all have services that people have to pay for, so it's like what you need to identify, okay, what's that low-hanging fruit that I can get them into in this funnel, right? That's what I would say, that's the first step. I gotta, we gotta do this for me next week. I gotta figure this out myself. Um, and then from there, I would pick one thing. I would not be going and being like, "I have this service, I have that service, I have this service," and talking about every single one of those services, you know, throughout the rest of Q4. I would pick one thing. So like for you, Stoy, your thing is the reality check because that's the beginning of your funnel, getting them in there, then you collect their emails and we do our thing on the back end, right? Um, but I think we have to start there, like how do we get them into this funnel? What is a low-hanging fruit to get them into this funnel? And then you build your plan around that. Not every single service you have. We gotta get them into your funnel. And let me be clear, we're talking about social strategy and hooking them on that side of things. We're not talking about like posts or emails, like all of that good stuff. That's a whole other side of it. But starting there from a social media standpoint and your base marketing, I think is gonna be really important. We gotta figure out a lower swing in the funnel.
Stoy Hall
And I also believe that you need to be... God, I, I hate saying this because I'm always weakest at it, but you have to be engaging with people, right? Ugh. You just have to talk at the end of the day. Uh, and, and I know I hate it because- Oh I'll use LinkedIn for an example. I get, I mean, I'm sure we all do, bombarded daily with some pitch somewhere. Same thing with our phones. We probably get 100 telemarketers a day it feels like. But there are genuine people behind some of this. There are, there are conversations to be had even with as much noise as out there right now. And I know it, it might suck, it might take time, but you need to b- do a thoughtful engagement. I don't care if it's a DM, I don't care. Whatever it is, um, algorithms do care about that. They truly, absolutely 100% care of how much you're giving to others, and I don't mean with your content- Nope but purely with your voice and showing up. Now, our day and age, right? We're older. We're not old, but we came from a different generation before this whole social media craze where, like, you would go to coffees, you would go to dinners, you would do everything in person to build that relationship. And we've gone obviously away from some of that, but now it's coming back, but the coming back's a little different. Doesn't mean we're always going to coffee, but we can have a genuine conversation on the platform, right, as part of our, our day-to-day. So I definitely think that's part of the strategy going into Q4 as well, is take it old school a little bit, right? Have a, a genuine conversation. Don't be afraid for people to, you know, to not respond or- Yeah to think you're AI, um, and prove 'em wrong because we do get bombarded with those. But the algorithm cares, and it drives more of your content to people around.
Kristina Hall
I wanna stay on this for a second because if you guys are watching this visually, you saw as soon as he said engagement I was like, "Ugh." But it's, you're right. Like, think about when we were in COVID. Everybody craved fucking community. We're like, "We need community," right? Like, everybody craved it. Everybody was chronically online, and I don't know about, I know a lot of people can't say the same, but I know a lot of people who can. I made some fucking money during COVID on coaching because of that community aspect that everybody was craving, and now we've gotten away from it. However, y- you bring up a huge point. I'm seeing how much people are craving it again and how we need that community. Shit, I emailed this woman the other day 'cause I needed something from her and I realized she was, lives in Fort Lauderdale and I was like, "P.S. I see you live in Fort Lauderdale." And she was like, "Oh my God, we should link up." Guess what? She's an ideal client too, which is hilarious, right? But that community aspect. Um, I have a colleague Who I've never seen this type of engagement before in my life on somebody's personal account for LinkedIn, and the reason why he gets it is because he engages. He said he does, like, 300 comments a week. That's crazy. I can never get to that point. Kudos to him though, because it's working. Like, and it's in-- Like, his engagement is, like, so... Like, people engaging with his stuff, so thoughtful, right? You can tell it's real community over there, and I'm like, I'm excited. He's doing a post for me and him tomorrow. Let's-- I'm, like, excited to see what the engagement brings because I see how much he's built over there. And so across the board, I agree. People, we have got to start engaging again. And one of the things that I have noticed with this new Instagram account of mine, some of the kind of content I'm creating is very, we always say this, like, relatable. But it is, and it's a way I'm positioning it. Like, "Am I the only one who XYZ?" Right? And that hook is really bringing in that personal feel for me with a new audience and really connecting with them, right? Because it's, like, always something relatable, like me sitting in my car for 20 minutes after I get home, right? Like, yes, that has nothing to do with business, but my point of bringing that up is that it creates this, starts to create this community. So gosh, like, engaging is, as much as I hate it, it is crucial. I'm not doing 300 comments a week, but-
Stoy Hall
Oh, hell I, I'm d- I was, like, trying to mentally think through 300 a
Kristina Hall
week. I don't know how he does it.
Stoy Hall
That's like, if you're doing just normal workdays, that's 60 a day.
Kristina Hall
But you wanna know what? All his clien- LinkedIn is the only platform he focuses on.
Stoy Hall
Which-
Kristina Hall
So that... I know-
Stoy Hall
Yeah, if you have that time. That, that, yeah, that tracks, right? That does track.
Kristina Hall
Yeah.
Stoy Hall
But that, that gets me to another point, and this is not even our, in our notes because I just thought of it, but, um, with engagement, with that, we get hit up with Auto replies, auto comments, AI type driven stuff. And people, one, algorithms know when it's AI or not. They, they know when it's an auto or not, right? It hurts. Yeah. But also, I, I'm pretty sure looking at the community and, and our society now, we're all like, "Ah, pfft," we're, we're not believing any of this shit anymore, right? Yeah. And I, I think that's a great thing for us. I, I believe AI is a great thing for us, so don't get me wrong. But utilizing it to make us more efficient to, to have our voice reach and do it faster is the route. It is not to take over and do it for us. And I think we're in this transition now where we're getting away from like everyone's like, "Ah, I don't trust it. It looks fake. It looks like AI," to, "I'm, I'm wanting to hear someone's actual voice again."
Kristina Hall
Yeah.
Stoy Hall
And so for those that aren't using it or are afraid to use it or have been in that, that boat, use it at least to help you organize and get your voice out there with more efficiency, not necessarily just fully auto because it won't pick up the nuances. So what do you have to say to this, uh, well, I mean, to AI in general, right? Like where we're at with it.
Kristina Hall
Yeah. I... Oh my gosh, I could go on and on about AI. Um, one thing is like, yeah, I love AI. Like right when it comes to, man, and you and I have talked about this 100 times, like I need to create a presentation, fuck yeah, I'm gonna let AI create that presentation for me, right? But I'm feeding it with everything that it needs in order to create that presentation. I'm not just like, "Create me a presentation on X, Y, Z." No. "Here are all my notes, here are all my transcripts, everything like that. Now create a presentation based on these talk-" Right? You gotta feed it. So I, I, I love that. Like, I think from an efficiency standpoint, it's fantastic. Um, now if you are using AI and you see a lot of creators talking about this online, like, "Just use Claude and this is how Claude or ChatGPT, you know, um, created my 30-day plan." I don't really fuck with that. I'ma be totally honest. I just don't fuck with it because like, unless you're feeding it like properly, the chances of it having like a really strong idea is like, like you have the ideas, but like you need to build around it. You can't, you can't have AI be like, "All right, you gotta pinpoint all these things," right? Like you gotta still do it yourself, and I don't know how else to explain that. Like stop looking to AI to create your whole entire social media strategy because it's not gonna sound like you entirely. It's just not. There's ways to use it, but you still need the ideas to come from yourself in, in some way, shape, or form. Um, one of the things that I found extremely helpful, and I don't-- this has obviously on the new account, but I think you could do this on any account, is, and if you're a metric junkie, then, you know, just stay with me for a second. I, when I started this account, every single day, and it was excessive, but I was plugging in my real time, um, metrics. So I was tracking the video for the first hour of it being posted, and I was taking screenshots, and I actually used Gemini for this. And what I started to do was Gemini was helping me break down each metric, and that is what helped me develop my further ideas, right? It wasn't like, "Oh, I did this post. What else can I do with this post?" Like, "This post did well. How can I..." No. It's like, we're gonna look at the metrics. We're gonna look at the, the watch time, the save, the share, all that good stuff, and then I started to formulate my plan from there. So I kind of like reverse engineered it from a metric standpoint, which I found really helpful. Um, and I will say Gemini was like pretty fucking spot on. Like we were spot on with what we were finding. And so, um, if you wanna, if you really wanna like work with the algorithm, um, by using AI to like evaluate your metrics and understand where you should go next, I mean, I think it's a brilliant idea. It made a huge difference
Yeah, absolutely. All right, peeps. We, we've talked through new accounts, old accounts, what you should do, Q4, getting prepped, giving you some steps. I, I wanna hit upon this is what is the biggest mistake that you want to tell people to avoid going into this Q4 season, um, that you see often with, with business owners?
Kristina Hall
I feel like it's cliche, but it's true. Most of you are probably thinking about Q1 and not Q4. And you were saying in the beginning, "Holidays, holidays," right? So a lot of people aren't thinking about Q4. So your big mistake is that you're not actually putting a pla- plan in place for Q4. But then what happens is Q1 comes and your plan is still fucked up. Like, I see that a lot. And so, you know, yes, the cliche answer is you're not ha- you don't have a plan. Like, you don't have a true plan, but I think it's because a lot of people start thinking about Q1. I feel like Q4 typically kind of goes to the wayside for people because of holidays and everybody's like, you know, depending on like your fiscal year and all of that stuff, but it's a crucial time. Um, you were saying this when we first started, but summers are typically slow, and they're s- typically very slow for me too, but I always see an uptick in Q4, right? Because people are starting to scramble. "Oh shit, I gotta get ready for Q1. We gotta have something in place." But what about Q4, right? Like, you could do a lot of damage in Q4. I think there's a lot of industries, despite it being the holidays, Q4 being a, uh, high time for them. And so if you're only thinking about Q1, then you have three months that you just let go to the wayside. So put a plan in place for Q4 as well as Q1, because I'm a firm believer that whatever you do in Q4 is going to fuel Q1, right? And so start fucking planning now. You got a month and a half.
Stoy Hall
Get it done. Get it done. All right. Well, let's leave people with one thing. I know we kind of just said to go attack and make a plan, but outside of making a plan, outside of reviewing their funnel, um, and outside of, you know, this new Shorts and Reels, what is one thing that they can take from your v- voice right now that they can start to implement today that will move the needle for them? Outside of the things that we've already discussed, of course.
Kristina Hall
Oh, man. I hate this question every time. Like, I hate this question every time you ask me it. Um, oh my God, what is one thing they can do right now? Honestly, start building community. That's what I think you need to do. Start building community. Oh, I like that. Start building some damn community. Start it now. The world wants it. We need it. Um, I'm sure you're feeling it. I'm sure you're craving connection. Spend the time there if you can. Like you said, 300 comments a day, that's cra- a week, that, whatever it is, that's crazy. But start spending some time, um, within your community because I believe that if you do go do that engaging and you do start nurturing the community you have, you'll actually probably develop a lot more ideas in terms of content and services and just structure overall that you can implement down the road. But you can start building your community now. So if you're not engaging and you're not, you know, having those real-life conversations with people, you can literally start that
Stoy Hall
today. And that's easy. It takes, it takes no... I, I don't wanna say no effort, that's the wrong thing. Takes no resources. It takes time and brain energy, but it costs you nothing. Costs you nothing. And the ROI on being able to reach out, 'cause y- most of us already have a network, you already have people, just reach back out to them, start conversations. Don't pitch them, don't do any of that, just have conversations, and I, I bet you'd be surprised what happens over the next 30, 60, 90 days.
Kristina Hall
Oh, yeah. I think you brought up a really good... The having conversa- yeah. It's, you don't realize how much that ROI could make a difference.
Stoy Hall
For sure. All right. Well, good luck everyone going into Q4. Um, I won't- not gonna say happy holidays yet, but good luck going to Q4. Get your shit done, back to school's happening. Get ready to ride. Do not forget about Q4, and we'll have Christina back obviously as we talk about Q1, um, and getting into the holiday season. But until then, peace.
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