BrandSpot
Our podcast, BrandSpot, is all about helping marketers and entrepreneurs grow their brands.With professional insights, helpful tips and resources, each episode delves deep into the details of the branding process.The program is designed to help marketers and entrepreneurs bridge the gap between strategy, communication and market growth. Hundreds of brand and marketing professionals from all over the world participate in discussions on branding strategies, top tools, selling strategies, brand positioning, neuroscience, brand personality, messaging, storytelling, brand identity and brand experience, etc.
BrandSpot
Episode 01: Pronobesh Banerjee
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Lets dive into branding and marketing insights from the professor of marketing from IIMB.