BrandSpot
Our podcast, BrandSpot, is all about helping marketers and entrepreneurs grow their brands.With professional insights, helpful tips and resources, each episode delves deep into the details of the branding process.The program is designed to help marketers and entrepreneurs bridge the gap between strategy, communication and market growth. Hundreds of brand and marketing professionals from all over the world participate in discussions on branding strategies, top tools, selling strategies, brand positioning, neuroscience, brand personality, messaging, storytelling, brand identity and brand experience, etc.
BrandSpot
Episode 21 - Abeer El-Leithy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of BrandSpot, I sit down with Abeer El-Leithy, CEO and co-founder of Momken For Her, to explore how purpose-driven entrepreneurship can unlock opportunity for women at every stage of their careers.
We talk about Abeer’s journey from pharmacy and biochemistry into marketing and social enterprise, and how those early experiences shaped her mission to help women return to work, reskill, or start entirely new career paths — regardless of age or background.
Tune in as we discuss:
* The career pivot that led Abeer from science into entrepreneurship
* The moment she realised there was a critical gap in support for women re-entering the workforce
* The challenges of building a purpose-led platform — and how Momken For Her overcame them
* Real stories of women who rebuilt confidence and careers through the Momken community
* Why partnerships are key to scaling impact and creating sustainable change
* A powerful message for women who feel it may be “too late” to start again
A must-listen for women navigating career transitions, founders building impact-driven businesses, and anyone passionate about inclusive growth and meaningful work.