Standing On The Brand

This week on To the Point we explore whether automotive brand loyalty still wields the power it once did with car buyers, as the industry goes through a major transformation. Tyson Jominy, Vice President of Data & Analytics, with J.D. Power, lends his insight on the topic, following the company’s recent study identifying the automakers that rank the highest in brand loyalty.  

Guest:  Tyson Jominy [Vice President, Data & Analytics, J.D Power]