Homes.com for Builders: Your Listing, Your Lead-157

National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:

“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).

Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.

Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.

Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.

Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.

⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap

🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
 (builders will be routed to the right regional rep)

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Watch more episodes: https://anewgo.com/podcast

Listen on your favorite podcast app.

Transcript

Anya Chrisanthon 0:34

Hello and welcome everybody. Thank you so much for joining us for a new episode of a new go of new home sales. I'm your host, Anya Chrisanthon, and today joining me, Rick Baldonado. Who is very newly with homes.com. He's the National Director of New Construction over there, so welcome to the show, Rick. How are you?

Rick Baldonado 0:56

Thank you, Anya. Yeah, I'm so new. I still have bubble wrap on, so yeah.

Anya Chrisanthon 1:02

So for our listeners who don't know, Rick, you recently moved from Realtor.com over to homes.com now. So can you tell us what drew you to this role and what excites you, most about homes.com? Push into new construction.

Rick Baldonado 1:17

Yeah. Thank you Anya. Thank you for having me on on your show, the podcast. It's great to, connect with you and John and obviously known you all these years. But yeah, just long story short, been in the new construction industry for 30 years. The last five with realtor.com, their new construction division, starting that from square one to where it was at. And I think there's just certain things in life that, propel you, that you get signals that you need to keep growing. Keep prospering and there's opportunities that come up when you at least look for them. That's just, serendipity how life works, right? Absolutely. Obviously, being in the industry for so long, you have so many great friends that you create over the years, partnerships, and fortunately I've created that with a few people that I used to work with before. That are now here@homes.com that I, that I know really well. And so with that, just seeing from afar, what they're doing. And now that I'm over here@homes.com, I realize that, to really go to the next level, you gotta have, you gotta have commitment, you gotta have resources, and you gotta have vision. And I see that over here@homes.com, and that is what I think I am the most excited about.

Anya Chrisanthon 2:27

Wow. Speaking of the resources, we certainly know that CoStar has made a major investment in homes.com recently, even acquiring companies like Matterport now. So can you talk to us a little bit about the blueprint for homes.com and what really makes you guys different in new construction? What's the path here?

Rick Baldonado 2:47

Yeah, so that's a great question. So I think what makes this, compelling is obviously it's not just homes.com, it's CoStar, they're the largest number one real estate research company in the entire world. And Andy Florence the CEO is a true visionary. Started out with CoStar. And took it to where it's at today, a multi-billion dollar company and just kept growing and adding to it. And of course, many of you on this call, this audience here today, they know apartments.com, the number one apartment finder in, in the country. And so that's a blueprint, if you will, and how to be successful and how to, make homes.com to, get in that race as well too. But it takes more than just being an online listing platform, right? It takes data, it takes resources it takes the knowhow and what to do differently in the online portal world because now there's obviously a handful of players in this space, but what's unique about it? What can you deliver to the consumer? That's the end all. Be all here. The consumer giving that experience the best experience to the consumer and to all of the real estate agents out there that are the, the customers.

Anya Chrisanthon 3:55

So speaking of the customers, obviously Yes. Obviously we do have the end user, the consumer, the buyer. But also, and your construction. You're serving home builders. So can you talk a little bit about the value proposition of homes.com specifically for home builders?

Rick Baldonado 4:12

Yeah, another great question. Obviously, as Anya, there's a lot of plate tectonics shifting right now in the real estate portal world, and you're seeing that in the news every day. And so it's either go out there, disrupt the, or be innovative or get disrupted. And we're no different over here. And thankfully again we got, it goes back to leadership and having the vision. And so what we're doing over here and why I think that benefits not only home builders but real estate agents, it's your listing your lead. So you go on homes.com, Home Builder X, their listing or their spec, and you as the consumer, click on that. Your contact information goes directly back to that home builder or back to that realtor, which ultimately, you know, everything about your product, your listing, right? And so your lead does not get resold to X number of realtors in the area or to somebody else that doesn't know that home builder community or that particular resale. So I think that first and foremost, that's the biggest value. The second is being able for home builders is to list their communities at no charge on homes.com. So we know all the big builders can afford to list their homes and all their homes, right? They pay a fee to list their homes. That's great. But as we all know, real estate is cyclical and we're going through some pains right now and budgets are not infinite. And so when you're listing your lead for home builders, so by home builders providing their feed to homes.com, they get their listings, no charge as well as their leads, no charge. And so whether you're public or you're private or you're that little small home builder in any town USA and you only build five or 10 homes per year and you can't afford a cost per community fee or anything like that, this is a huge value for them. And that's where homes.com, I think is taking the next step to value across the board in real estate and for homeowner too.

Anya Chrisanthon 6:02

Yeah. That's really refreshing to see that your lead is your own. That's definitely a huge benefit to home builders. Now, when you and I were talking earlier offline, you mentioned that one of the ways that you're helping home builder visibility. Is through photography and videography services. So can you talk to us a little bit about that? Because I thought that was something that was very unique about you guys.

Rick Baldonado 6:26

Yeah. And that's a really great value and resource as part of our Community Boost package, which I'm sure we'll talk a little bit about later. And again, if you're a public home builder or a private home builder, there's generally inconsistencies across the board with every builder, just time, resources, bandwidth, you name it. So as a builder, it's okay we'd love to have photography, all across the board for X number of hundreds of communities. There are thousands of communities, but it's challenging and it's difficult and even expensive if you're a small private home. But like we just talked about, so the great thing about CoStar being the number one real estate research company in the world is we have a fleet of full-time photographers and drone operators. In fact, we have the largest drone fleet in the entire world. So part of our package to. Boost Home Builder communities on homes.com is, we'll actually go out to that Home builder's community. These are our photographers. They'll show up and they'll shoot up to their three up to three model homes. And we'll do drone, drone video and we'll do drone video of the community of the city itself. It's not just the spec or the community that we're selling here, but it's also the community. And we'll do about a 60 or 92nd video professionally done to the community at which, if you haven't seen it on homeless.com, you'll see it on the on you go type in a city search results page. So it's really. Helping the consumer, aiding the consumer. But going back to the photography it's highlighting, showcasing and it's giving the consumer consistency across the board. So whatever listing builder listing they're looking at, they're getting consistency, they're getting high quality because as it's everything, right? You can walk down a. Shopping aisle, right? And it's packaging, right? We all look at packaging. This is no different. It really isn't. And you could have some those where they don't have, they have so photography or subpar, it just doesn't look right or whatever. And so that's what we try and help out on that and try and control with humble builders that are part of our community boost. But yeah it's really everything and it's high value.

Anya Chrisanthon 8:20

Yeah, it's a great value proposition because you are right. There's still so many builders that. It is just hard to compete with resales to begin with because everything we do is you have to imagine, and most consumers, as we know, are not great at imagining. So the more information you can give them to look at, the more time they're gonna spend interacting with your content. The higher the chances of you converting those consumers. So that's great. Now Rick, one of the things you talked about was budget allocation and how your marketing communities, so we all see that, money's dispersed across all those different communities and some are doing great. Were there struggling communities or may not seen the kind of traction you're looking for. How do you guys think about budget allocation when it comes to those top performing communities and maybe some of the struggling communities?

Rick Baldonado 9:11

Yeah, and that's a great question. And I think that goes back to what we were talking about earlier, right? Like budgets aren't infinite. They just aren't, and there's a lot of resource, mis resource allocation amongst budgets. So every home builder, again, we know because they all, every home builder, again, public or private, we all have communities that outperform. Yeah. That do exceptionally well because of product, price, location. Thank goodness we do. And then we are always gonna have communities that underperform for those very same reasons, right? That we need extra help. And I think the other value, the compelling value of homes.com is we're saying, look, there's no need because it's your listing your lead and you can list your communities, no charge on homes.com and get those leads back so you don't necessarily have to pay for exposure, right? Or lead generation for communities that are doing extremely well. So you're saving money there. But those communities that need just a little bit more extra traffic, push exposure that's where we can do our community boost, and that will help elevate that home builder's community to the top of the search results page when anybody's searching new construction. Or looking for a combination of new construction or resale, because we know new construction is not in some of these mature market areas. And I think that's what's really cool and really valuable for the home building community is look, maximizing your marketing budget to those communities that really need it the most. And I've seen it over my career, the last, being in this space now going on six years. Builders really struggling with their budgets, where to spend it, how to spend it, and I think that's where we have, where we can answer that there for them and focus on those communities that they really need the most help.

Anya Chrisanthon 10:46

That's great. And then I think part of sometimes struggling communities is lack of assets. So hopefully with you guys doing kind of both increasing those assets, increasing engagement, putting more eyeballs on it, that's gonna be a winning recipe to, to give you that boost and no struggling communities.

Rick Baldonado 11:05

Yeah. And to kinda just add onto that, so part of, the reason why we wanna do the professional photography. And the video and the Matterport, all that is, it takes a lot of those resources and that time that to do stuff, if you will, from a lot of these marketing professionals in home building. Yeah. Traditionally, it's oh yeah, send us your assets or, get that and we have to wait. And. Time is of the essence right now, right? So we gotta hit it and we gotta hit it now. So when we do it ourselves, we have the assets. So we can simply from there and say, Hey, let's boost this community or these communities so we can take those assets and we do our, especially for retargeting, we'll do display marketing, right? So now we have the ability to wrap that up in animated display ads. So it'll have homes.com on there. It'll also have the home builders logo on there, a along, along with their community as well too. So it's engaging, it's dynamic and not only will it get re boosted on the top searches for on homes.com, but we'll also retarget that based on the consumer behavior, the search history it's not just homes.com. It's okay, I'm looking on, CNN or weather.com or whatever, the multiple different sites that you look at. You'll your community will get retargeted, replayed on those sites. And so we know that's a huge value for many of our builders, right? So it's not just, it could be ESPN, it could be CNN in weather weather.com. It could be multiple different sites. And I think that's extremely valuable. And so especially if you're a private builder or a regional builder, that you don't have these big budgets to go out there and say, Hey, we wanna do. This here at homes.com, we take care of that for you. And I think that's huge and that's a great value and a great resource. And I love that so

Anya Chrisanthon 12:48

absolutely. Could not agree more with you. It's like that pair of shoes that keeps following you around after, yeah.

Rick Baldonado 12:54

Okay. Okay. I got it. I'm gonna buy it.

Anya Chrisanthon 12:58

Alright. I. Yes. Rick, I recently been following up on homes.com and I see Andy talking about the differentiation is the data and your position yourself as really a data company. So how does that data advantage play into your go-to market strategy when it comes to home builders? Can you talk to us a little bit about that?

Rick Baldonado 13:22

Yeah, absolutely. Yeah, obviously we're all data-driven, right? Marketing, everything's all about data analytics, hopefully performance, right? Hopefully. Obviously we're no different. And with CoStar being, the number one real estate research platform in the entire world, commercial, industrial, multifamily, retail. It's covered and now you got new construction. So there's a lot of data and analytics that go along with that's useful not only to the industry, but to the consumer as well too, right? Everybody wants more insight, not just data, but just insight, right? I don't need to know just the number of listings in an area, but show me what that means over a period of time. Is this really a good time to buy? What's the average price in the area or the days on market? The percentage of listings that have an increase or decrease in the market area. So consumers are very savvy, they're very knowledgeable. They want more, they wanna know more. And I think we're perfectly suited to, to do that based upon, the DNA that we have here at CoStar. And so we're, we got all that information and so we wanna make that useful for the consumer, not just, Hey, here, but make it relatable. So if they're on a map and our map layers, they can see all that information and help them guide their decisions on, is this really, is this area really right? For me? It's not just about. The home, right? It's the community, it's the area. Am I making the right move or the right decision? What else is out there? And I think that's really important. It's having the information in a way that is actionable and giving the consumer or in this case, the home builder confidence and knowledge about, what they're doing and what they have.

Anya Chrisanthon 14:53

Yeah. So speaking of confidence, we just had for the first time in recent history, a little decrease to our interest rates from the Fed. So thank you for that. I guess we'll take what it was a quarter point. So how are you thinking about rates right now, affordability challenges, and just overall demand in shaping homes.com new construction strategy.

Rick Baldonado 15:20

Yeah I think new construction strategy, I think for, I'll lead with that, but then I'll tail end of the rates. You gotta make it easy because of, look at the market conditions we've been experiencing right recently, last five years. Just resale inventory is low for obvious reasons that we all know. Don't wanna, hit that, kick that to kick that dog there. But, it's what is the available inventory that is out there, this new construction. So making new construction easily searchable. For the consumer, which we've done at homes.com, you go on homes.com, right there in our task bar, you can search, type in a city and drop down and new homes is right there. And you can look up new home communities. So it has to be easy to find first of all, right? Because of all the leverage and the incentives that are available for new construction and new construction actually being. More affordable now to buy than resell. And so we're seeing that. So that's a paradigm shift, right? For the market and for consumers. So first and foremost is making new construction easily discoverable for consumers, which we've done that, and that's fantastic. And that should generate more, more branding, more exposure for our home builder partners. I think the challenge as I'm think, you see as well too, it's home building's, not, it's housing is not affordable. Flat out period. I know historically that, six or 7% rates is not bad for, my generation and that, my generation before that. That was normal. We're dealing with this generation, this younger generation under 30 who they don't know that they're used to sub 4%, 3%. And it's housing has become extremely challenging and a lot of those costs that were not issues before, like homeowners insurance, hOAs that's becoming very costly and it's be, and it's having an impact on affordability for housing. So as an industry, is the answer to build more housing? Yeah. We're trying to, I don't think it's gonna be at a scale or pace that we truly need it to go. And Home Builder are looking at, and you're seeing that in the market, it's like we wanna build more affordable housing and affordable means that the average household income can afford, right? Because affordable has that certain, connotation to it. And, we talk to home building professionals all the time. It's if you're in this market and you're gonna buy a new home, what is the probability that you would? And surprisingly, not surprisingly, that number's pretty low. It's tough, it's challenging. And that's the, that's the challenge of it all. And there's markets that are extremely affordable right now because they've been overlooked, or there's not a lot of new construction, but Midwest and Northeast, which are doing surprisingly well and still relatively affordable. But the markets that we swim in the most, all of us, it's those Sunbelt states, right? Anytime you have a lot of validity in the marketplace in terms of price increases or supply variations, you're gonna see validity. And we are, and that's what the consumer's facing. That's what, as an, the industry that we're facing. So yeah, it's, I wish it was an easy fix. But I'll leave that up to those, the powers that be at the national level. But yes, it is challenging.

Anya Chrisanthon 18:15

Yeah. But I think definitely visibility is a huge help here. Because so many consumers get lost in that step one before they even can find your new construction. Because typically in the portals it is tends to be more buried under. What's all available right away. So that's definitely, yeah.

Rick Baldonado 18:32

Yeah. And you're right too, because they wanna see, they don't wanna just see new construction. They're going to, naturally you're gonna wanna see everything in an area, right? What's available, right? Okay, I'm seeing this, I'm seeing that. Maybe not, I'm not seeing what I like in this here, in existing or resale what's going on in new construction, but also at the same time promoting new construction that. There's tools out there and there's resources where there's rate buy downs there's pricing corrections out there as well too. And there's a lot of concessions being made out there too that that first time home buyer or that new construction home buyers should take into consideration. So that's why we wanna surface those as, as prominently as possible on homes.com.

Anya Chrisanthon 19:07

For sure. Now we talked about consumer tools with some of the insights that you mentioned. Which is great, and I'm sure you guys have a lot of data even from apartment side. So what about home builders? Are there any tools that you're working on or plan to roll out that are specifically for home builders? That utilizes your data, maybe helping them figure out what price point they should target allocations, anything like that.

Rick Baldonado 19:32

I think that's something that we've got, in, in the parking lot obviously, obviously with that, a lot of that information is extremely important for home builders. And so those are, projects in the queue. But yeah, but mainly right now, more for the consumer. To understand, to give them confidence on where they're looking, why they should consider this area, why they should consider this community. But on the backend, yeah, there's definitely, there's projects and resources that are there that we can, will hopefully, eventually be able to provide to the home builder community as we all know. And a lot of our clients already of ours through CoStar. Or through LoopNet land.com. Many of these home builders, as that we all work with, they're in the build to rent or they have multi-family arms or affordable housing arms, or the master plan developers, they do commercials. That's where I think we're very fortunate to also have them as partners under their umbrella from that perspective. And so it'll be a, a nice, crossover opportunity.

Anya Chrisanthon 20:27

Yeah, so with the way the economy is right now we typically see a lot of consolidations happening during downturn in the markets. We see it on the vendor side, certainly. And yeah, we definitely see it on the builder side. Larger builders acquiring smaller builders. Yeah. So where do you see the biggest opportunities for homes.com to serve the industry right now with the consolidations that are taking place?

Rick Baldonado 20:55

Yeah. And I think you're, you saw that a couple days ago with what Compass is doing out there, right? So everybody's really, everybody that's out in the market, it's, it's, they're it's a high stakes game. Yeah. For, for what does that mean for the consumer? What does that mean to the industry? So we're seeing a lot of legacy models that are in play right now. How does that factor in? I know what, where we can, where we stand here@homes.com is, ult ultimately, and this is, the vision of Andy Florence and the executive leadership team@homes.com is to provide the best consumer experience possible, right? That's why you're listing your lead Transparency is number one, rather than just, okay, my contact information was just dropped in a black hole and it's being sent out there to whoever. That's why, that's where we're trying to align ourselves within the industry. Not only with all the licensed realtors out there, but with all the home builders out there. And I think you look at what is their experience overall, right? And so when you go on homes.com, it's okay. What's different, what's unique about this? It's having complete information. It's easy to see and understand it's there. You got a lot of visual tools in there. What I love about it too, it really caught. First thing that I noticed is there's no third party ads on homes.com. So without naming names on those, companies, you're not gonna see any of that. So you're not feeling like there's mine traps anywhere. So you're gonna see all the listings, you're gonna see, all new communities, and you're gonna see a map, and you're gonna see all those resources that are, so I think that is. Number one, building the trust up. So when you do go to homes.com, you're like, okay, this is a much better experience. I'm seeing more what I need to make a consumer, an educated decision on what I'm looking for and what I want, right? So I think that's the first and foremost. And when you go back to, what the market's doing, how it affects home builder world too, it's we're seeing more and more consolidation. That's the number one theme out there, right? Consolidation. And you're seeing it even in home builder world, right? So for home builders, it's, buying land is it's hard to scale that. But when you can buy a homebuilding company that's already got the land and they got the ops, the, and the team to go along with it, then that's easier to take. A big chi, big, big bite outta that. And you got, you filled the gap. Now, I got a presence in the southeast or the southwest now, or the Midwest. And so would you look at that? You look how the, the bigger, getting bigger and there's, the barriers to entry to being a scalable home builder are getting more and more challenging because of what it takes to get to that level and what you can do at that point. And whether it's capital, it's resources purchasing you name it it's volume. There's competitive advantage with volume. And we're seeing that on both fronts, right? So yeah.

Anya Chrisanthon 23:40

Things will continue to evolve as we know it. Those who may get through this crazy ride that we're on usually come out stronger, right? It's like people who start businesses during a downturn. Tend to come out at the top'cause they've been through the office and the tub was part of it. But you guys make sure you are paying attention to what's new out there. Maybe give Rick a call to see what what services you may benefit from. So actually speaking of that, Rick, if somebody wanted to learn more about homes.com what's the best way to connect with you personally?

Rick Baldonado 24:13

Yeah, they could reach out to me. I'll, if you want me to provide you my contact information my cell phone number, it's(925) 998-4552. My email is r rbaldonado@homes.com.

Anya Chrisanthon 24:25

I'll definitely list it in the show notes so you guys, yeah. And then to get to that,

Rick Baldonado 24:29

If I'll, now I'll, if you reach out to me and you're a home builder partner out there, I can redirect you to their correct account manager rep for you in your region. But we, we'd be happy to talk to you and talk about partnership opportunities with homes.com. I think you'll be very pleased with that.

Anya Chrisanthon 24:44

Awesome. So before I let you go we not talk about AI on this call. Of course. Yeah.

Rick Baldonado 24:50

Yeah. In

Anya Chrisanthon 24:51

technology. Yeah. I'm curious with just evolution of ai data and then especially consumer behavior when it comes to how they search for new construction. How do you see the role of portals like homes.com evolving?

Rick Baldonado 25:08

Yeah. And I think that's a great question, right? And there's so many different ways and things that we can do with that, right? And obviously fir I think first and foremost is AI is fantastic. That is the future, but there's always the human element involved in all this as well too, right? Especially in housing, whether you're buying a new home. Or a resale. There's always gonna be that human element, and there's always gonna, that need for the consumer to have that human element, where I think you can leverage the AI is and this is coming straight from our, executive leadership team and the vision that they have and Andy Sterns and Andy Florence, and these, thank God they have that vision because it comes down to, if I'm looking at a, I'm looking to buy a home, any home, right? I'm looking in Houston, Texas, and I say, I wanna move to Houston. I'm looking for a home on a. A 5,000, 6,000 square foot lot near a lot of trees near a river. Preferably near a school that has a great Schools of America rating of eight or an above. And it has a, a beautiful front porch that faces eastward because I don't wanna get that afternoon, the sun. And I can afford, three, four,$5,000 a month. Show me the results. And so that's gonna factor into everything, right? If it's a rental, if it's new construction, that's what you want. You don't want you, the consumer wants to make sure they're making the right decision, period. And they wanna see all options for themselves, period. And that's very tough to do, or challenging to do if all you're doing is using, pull down menus or selecting check boxes. That's challenging, right? This gives you what peace of mind and trust that you're like, you know what? I am making the right decision. And I think that's where ai, and that's what I think, I, I love about the direction that we have because we have all those tools and resources and the data points on multifamily and apartments to begin with, along with some other data that we have in the CoStar umbrella and DNA. And so I think that's where we're going with that, is to make that consumer experience so they feel like this is what I'm looking for. Yeah. Confidence.

Anya Chrisanthon 27:11

I love how you positioned it as a monthly payment as opposed to I have a budget of 600 K, 600. That, that mean, yeah.'cause in consumer's mind it is so true. They may think oh, that is my budget, but most of them don't think that. Most of them think okay, I can afford. 4,000 a month to be my house payment. So how you end up at that total price is up to you. Especially with so many different incentives that. Builders offer these days with buy downs, et cetera, different programs. Yeah. But you may qualify for a lot higher dollar amount that you expected with that same lower monthly payment.

Rick Baldonado 27:50

Yeah. And that's just transparency right Anya. It's look, here's all I can afford is this right? And you got a fico score of x and you got a total budget of y and that's really what you have to deal with. For the most part without overstretching or you're living outside your means. And so yeah there's, those, I think those are the headwinds that a lot of us are facing. And everybody in real estate knows that you, somebody goes to look for a home and they can't qualify for it, or they haven't got qualified for it. And that makes it tough and challenging.

Anya Chrisanthon 28:19

Absolutely. So before I let you go was there anything that I didn't ask you today or we didn't discuss that you think is important for our listeners to understand, whether it's about homes.com or anything else that we've covered today?

Rick Baldonado 28:34

Obviously we're just, we're, homes.com is just, it's getting off the ground here. We're, about nine, 10 months in the works right now. And we're, we're constantly evolving and improving and, it's we're getting a lot of exposure out there. Obviously, as you're seeing all those commercials and a hundred million unique users every month and, being really. Stepping on the gas in terms of promoting homes.com, as the go-to place to, to search for a home or a apartment community. But we're at that stage where we've got our team and we're looking for, the builder partners. We're getting all the feeds already from builders, but we're at that stage where we want that feedback. We want, you're, you can be, you can help us shape this. The way you think it can also be shaped. And that's what we're looking for. And that's why I came here and that's why I'm here, is, work with those builder partners and it's not about, hey, here's product X, Y, and Z. It's hey, here's the value, but we need your help. What do you like, what do you want? What do you see can be improved upon within the industry? And we can execute that because we've got the resources to do that. And that's what's really exciting, right?

Anya Chrisanthon 29:41

Yeah, so we, so you guys have an opportunity to shape homes.com and to what you want it to be, to work for you, right?

Rick Baldonado 29:48

Yeah. And I love that. I think that's important, right? Because that builds, a partnership. And, I obviously, I know a lot of people in the industry, but, I don't wanna say, Hey, here's the shelf, here's off the shelf products, here's what you can buy right off the bat. And it's fortunately, I had that ability to talk to people and say, Hey, let's talk, what do your, what do you love? What's going on right now about online portals right now? What do you dislike? And let's talk about that, right? Yeah. And here's what we're up to and here's what we're doing. And part of the partnership. We value your feedback and input to be that long-term partner. So it's important.

Anya Chrisanthon 30:17

Absolutely. Whether the market is up or down. One thing we can all agree for sure is that you want to be in as many places as you possibly can, right? You wanna be where your customers are, and a hundred million customers are looking in homes.com. So maybe worth your while to check it out. So you guys encourage you all to connect with Rick. See what homes.com has to offer again with some enhanced photography, videography retargeting. You can't lose with that. So check them out. Rick, thank you so much for being on the show today. I really appreciate you sharing the information with us and our listeners and how they can take advantage to get larger exposure in today's market. Thanks for being with us and I'll talk to you very soon.

Rick Baldonado 31:02

Thanks Anya.

Anya Chrisanthon 31:03

Bye

Rick Baldonado 31:03

Bye.