Anewgo of New Home Sales
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
Episodes
180 episodes
AI Buyers, AI Sellers & the Live Demo That Will Blow Your Mind: The Future of New Home Sales Is Here-181
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon brings together three ...
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Episode 181
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58:21
Revenue Getter: Why Sales Leaders Are Getting Coaching Wrong and How to Fix It with Ryan Taft-180
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with returning guest Ryan Taft, founder of
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Episode 180
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41:38
IBS 2026 Debrief: The Branding & AI Conversations Every Home Builder Needs to Hear with Sarah Haynes-179
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Hayn...
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Episode 179
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38:13
From Chat to Checkout: AI Agents Are Coming for Homebuilding-178
AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon a...
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Episode 178
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45:38
Award-Winning Neo: Global New Construction Sales Platform-177
Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanth...
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Episode 177
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40:52
Mystery Shop 2025: OSCs vs No OSCs (And Why Leads Get Ignored)
Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with
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Episode 176
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46:25
IBS 2026 Game Plan + The Can’t-Miss Builder Party (Homes.com x Anewgo x Builder Designs)-175
IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest
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Episode 175
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27:11
How Homebuilders Beat Price Objections with Brook Jennings-174
New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for ...
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Episode 174
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38:53
Selling Choice: A Smarter Approach to To-Be-Built Homes with Beth Byrd-173
Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.In this episode, Anewgo's VP of Sales -
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Episode 173
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15:02
AI Brief: What 2026 Means for Home Builders-172
AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.In this first episode of our new recurring segment, AI Brief: Home Building Edition, host
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Episode 172
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47:10
The Death of the Funnel: AI’s Impact on New Home Sales-171
In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.A...
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Episode 170
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56:17
Replay: Building a Better Way to Buy and Sell a Home with Offerpad-170
Kicking off the new year with a listener favorite.In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offer...
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Episode 170
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38:48
Replay: The Story Behind Garman Homes’ Bold New Website-169
A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What star...
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Episode 169
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1:00:19
What New Construction Buyers Want (with Chattanooga Realtor Grace Frank)-168
What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits do...
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Episode 168
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31:20
IBS 2026 Orlando Preview with Homes.com: Parties, Sessions & Sales Central-167
Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New...
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Episode 167
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33:38
Why AI Assistants Will Do What Your Website (and Chatbot) Can’t-166
To watch this webinar with slides CLICK HEREBuyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down h...
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Episode 166
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1:03:07
From SaaS to Laughs: Improv Skills Every Salesperson Needs-165
What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?Kevin Hubschmann, founder of
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Episode 165
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34:32
Attract, Engage, Convert: Building a High-Performing OSC Program with Leah Fellows-164
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new...
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Episode 164
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36:00
Websites First: Jason Rhoads’ Digital Marketing Ladder for Builders-163
Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins
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Episode 163
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38:49
Not Made for You: Leading in Male Dominated Industries-with Kae Kronthaler-Williams-162
Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have...
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Episode 162
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32:15
AI Speed-to-Lead Playbook for Builders with Ken Tucker-161
Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI s...
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Episode 161
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37:30
From Clicks to Conversions: Building an OSC Program That Works-160
Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of
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Episode 160
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33:35
20+ Holiday Marketing Ideas for Homebuilders (That Actually Work)-159
Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and...
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Episode 159
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22:14