Why AI Assistants Will Do What Your Website (and Chatbot) Can’t-166

To watch this webinar with slides CLICK HERE

Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up.

You’ll learn:

-Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently
-The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)
-How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance
-What AI-powered qualification looks like when every message is tracked, analyzed, and scored
-How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams
-A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI Academy

If you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.


📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo

Transcript

0:34

Hi everyone, it's Anya. Today's episode is a little different. You're about to hear the audio from our most recent ango webinar, why AI Assistance Will Do What Your Website and Chatbot Can't This session, Westpac with visuals as well as demos and examples that are much easier to follow when you can actually see the slides. So if you're able, I highly recommend watching the full video version. Of this, you can find the link right in the show notes, but if you're on the go, totally fine. The audio alone will give you great overview of how AI sales assistants are transforming the buyer journey and what builders need to prepare for next. Alright, let's dive into the webinar.

Anya Chrisanthon 1:24

Good afternoon everyone. Thank you so much for joining us today for our webinar day. Today we're gonna be talking about why AI assistance will do what your website and chat bot cant. I'm Anya Chrisanthon, I'm the Chief Communications Officer here at Anewgo, and presenting today is Anewgo's, CEO, John Lee.

John Lee 1:47

Hey guys. And

Anya Chrisanthon 1:48

we also have our VP of Sales, Beth, Byrd who is going to be adding some commentary at the end if we have some time. Now we do have a lot to get through today, so I would encourage you all to chat, ask questions. We may not get to all the questions today, but I will be addressing them separately, maybe in a different session or through blogs. So please feel free to chat. I will monitor that we are recording today's session, so I will be sending that over to you as soon as possible. And with that, John, please take it away.

John Lee 2:21

Great, thanks Anya. Hey, let's get rolling here because you know, AI is moving fast and we got a lot to cover today. Uh, so what we want to get started with here is that. AI marketing and Sales Revolution. It actually started, you know, three years to the month here, you know, in uh, November, 2022 when chat PT came out and kind of blew up the whole world there. And ever since then, you've seen a whole new slew of LLM, large language model ais. Everybody has'em now. And now we're at the point of going from those simple prompts and generative AI to actually, um, a customer journey. So, you know, when generative AI came out, it really didn't really affect the businesses as much. Um, you know, really with the customer journey, it really affected just the marketing people'cause they were able to generate, you know, content multimodal, you know, visual and textual. Probably don't need to go through all that again. But it really helped marketing improve the way they can attract and engage the audience with, uh, content. 2025 here has been the year of agentic ai. I think most of you already heard about this, it's almost yours, almost over, but AgTech AI is now going from that top of the funnel, attracting the audience, to now taking buyers down a personalized customer journey. Because when you start shopping, it becomes very personal. And this is where marketing starts to meet sales. And the way it's actually extended is you're going beyond that content which attracted it, engaged the audience, to now a channel, because people are moving down a customer journey. What's coming up here and is actually moving very quickly here, um, especially with the new versions of um, AI that have come out with chat GBT and Gemini three lately, is you're starting to move to this era of artificial general intelligence. And the big difference there with a GI is the AI is starting to learn and starting to, um, react and interact on its own. You know, before it was pre-trained, that's why I was generative, pre-trained transformer, GPT. Now AI has started to learn from all the interactions that have happened and that's gonna open up AI commerce. So as you start to move down this customer shopping journey, it's ultimately gonna end up in a checkout. You can see that's happening with Gemini. You've seen that's happening with chat GBT'cause they've been working with Walmart just announced with Target and Shopify and obviously Amazon's already started that out with Claude and Rufuss on their site. So it's going to move to entire customer journey of AI commerce. And what's end up gonna happening is instead of having a shopping cart that's native to just that. Um, website or that channel, you're gonna have a buyer's portal that basically shops across multiple channels, and that's where you're gonna introduce, we're gonna introduce ai, concierges, concierges, different from a regular AI assistant, is that, that concierge can execute tasks on your behalf. All right, that was a great start. Uh, lot to go here. This customer journey evolution has, you know, it's actually started, you know, 20 years ago with AI bots, well, I don't wanna say AI Bots. Bots. They had some intelligence, but it was more algorithmic. It wasn't really personalized. And the whole point of that was a handoff. It was, um, human to human handoffs. It was using your search engine, which took you from say, your, um, Google search page to, uh, a website or from a portal like realtor.com or Zillow to a website. And it was really not only handing you off across channels, but it was handing you off across different people, like salespeople could go to your OSC online sales counselor, to um, ultimately your sales person. N Now what's happening this year is with AI assistance. Now the buyer will have an AI assistant that is working with, and it could be on the buyer's side, uh, whereas the buyer's assistant right at the top of the, um, funnel, if you wanna call that, or start of the journey, or it could be at the builder's website, which then it's a sales assistant. Um, and the difference there is now you're going from human to ai and the AI is not handing you off necessarily. It's handholding you throughout that online customer shopping journey. What's gonna happen now in the future? With a GI is you're gonna have the development of AI agents. The difference between an agent and an assistant is the assistant is not really executing the task for you, but the agents are doing things on your behalf similar to like other agents, um, whether it's travel agents, real estate agents, they're working on your behalf and they could work on behalf of the buyer and the seller. So if you see my little, um, chart up there, I put a little star there next to those ai um, bots because they've been kind of deputized to kind of work on your behalf. And so that's gonna be a, a to a environment and that's where the human buyer and seller hands over to the AI buyer and sales agent before the humans meet. Now, if this whole journey evolves, what's gonna end up happening is it's gonna start to go backwards here and backwards. This is kind of actually forward. The AI agents will start. Shopping for you. So it's gonna be AI to AI talking to each other. And you know, that's because you delegated that responsibility for it to go shop across all the builders websites to find the right home and community. And then the second step will be the AI in the human talking. But that's after the, you know, the AI has already cur, uh, found and curated and the, um, the right places to shop. And then ultimately you'll get back to that human to human, um, interaction, which is still critical in this, uh, obviously very complex and expensive purchase. So what does that look like? Uh, in the old days, uh, some of you still doing this with bots. You have a search bar and you put in your keywords there. Now, that takes you into the, the website. The problem with the website is you see a lot of footprints. Google doesn't tell you who they are, but the crazy thing is now for a lot of websites, 70, 80% of their traffic is actually from bots. And those bots are the ones crawling your website. So they're kind of like phantom shoppers, but you don't really want'em there, but you actually want'em there because they're the ones that are feeding ai. And frankly, if they stop coming, that means that your site is not as attractive to them. They may make their rounds once a year instead of once a month. Um, and then obviously at the end you have the conversation between in humans, between the buyer and the seller. Now, what's happening with AI assistance is the buyer has, um, utilized a buyer's assistant there. It's going beyond a prompt. It's going to a conversation and, you know, they're really trying to spell out what they, what their needs, wants and desires are. And so. After the buyer's assistant has, um, convinced or persuaded the buyer that this is a great website to go to, the buyer's assistant will accompany the buyer into that conversation on that website. The buyer can still navigate on their own. So there'll still be traffic on your website, but your website as a builder may also need a sales assistant to interact with the buyer and their buyer's AI assistant. And then ultimately, it will still come down to the, um, you know, human to human conversation. But I think not too far away from here, everybody, uh, whether you're the buyer or the seller, is gonna have a AI assistant helping you in your job, in your, in your search. Then ultimately we're talking about AI agents. This is where your AI agents are working on behalf of you day and night, searching for you, have it ready for you. You know, first thing in the morning when you having your cup of coffee, all the matching homes, plans, communities, all the um, uh, the things that are shopping on behalf of you is that it could be already scheduling tours. It could be saving some favorites for you to look at. Um, you know, it can be asking a set of questions that you want to ask every builder, but it's, you know, you don't have to contact every builder. That's where the AI agent's working on behalf of you right from the onset. Then for the ones that actually go to the, um, for the buyers that actually go to the, the builder's website, they'll continue to accompany there because you're a trusted AI agent for them. And it may also work with an AI agent on the seller side, which may also be accompanied by the salesperson. So salespeople may start to move more and more online as their AI sales assistant guides them there. And then ultimately there will be probably transactions that will happen, um, agently, which may go beyond the closing transaction, but maybe the AI agent is shopping your mortgage, shopping your insurance, helping you with the utility connections, so it, AI agent, talking to AI agents and those domains. Um, we're not gonna get too much into AI agents, but just a little glimpse into the future, one of the big. Differences with AI agents is it has two major roles. It's gonna be a matchmaker and a playmaker. A matchmaker means that, obviously buyers are shopping builders, but as a matchmaker, the AI may help the builders shop the buyers. So the builder may say, Hey, this is the ideal client I'm looking for. I need them to, um, they're looking for a home within, you know, three months. They're looking for this size home or this location, or these options, and I don't really wanna talk to anybody else that doesn't match that. And then vice versa for obviously the buyer. So AI being, working on both sides of it, like a, almost like a brokerage, can actually, um, be the great matchmaker. Maybe your trash is your competitor's treasure and, and your competitor's treasure is your, I mean, trash is your treasure. So that's a great matchmaking In the role of a playmaker, the AI buyer's agent is no longer just, um, listening to your prompts. It's listening to your commands. And so what happens is you, you will have your ai, personal buyer's agent, and it's gonna shop. Speak to all the other AI sales agents and the way you actually speak to it, instead of going to every app and opening it up and logging in and just, and going through all the features and functions and all that stuff, you're just gonna speak like a human. Get me a ride to the airport and push my Zoom meeting back an hour, order our favorite pizza for home delivery at six and notify my family. And are there any movie recommendations? So what's happening is your AI is now working with all the other AI agents in all these apps that you're normally working with. But the reason it's able to work from your command is because it knows you. It knows where the airport is, knows which airport you're at. It knows that you're in east time zone, Eastern time zone. And so for your Zoom meeting, it knows your favorite pizza taste. It knows who your family is, it knows where to deliver it. It knows, uh, what movies you watch last and what kind of movies you like. That's where the AI becomes super intelligent. So, but we're not gonna talk about that yet, hopefully next year. Back to the AI buyer's assistant, this is where, um. Things are happening very quickly. A couple of months ago, uh, perplexity, some of you may, may know perplexity as a, they call themselves a, as a answer engine, not, not just a search engine. They introduced a smart browser comet, okay? And that's what I actually have up here on the right. And a, a month after that, our favorite chat, GPT, introduce their smart browser, which is, um, Atlas. Okay? And if you guys don't know what a browser is, um, you know, it's like use it in Chrome, Firefox, safari. And they've all gotten, uh, smart as well. But these two, because they started out with ai, they are AI native, um, browsers. Okay? So what's happening there is now when you go to any website, an AI assistant from that browser is appended as a side panel next to your website. Nothing that you did, nothing you can actually, um, opt out of or opt into. It is just, it's just there. Okay? And so. These smart browsers changes the entire conversation, literally, because it actually actually introduces a new marketing channel, and that's a conversation channel and conversations normally in your sales journey happens at the end, not at the beginning, but when now that's that conversation's happening at the beginning of your shopping journey that's actually bringing sales to the top of the funnel. This is where you're starting to see that convergence of marketing and sales. Similar to what Amazon has done for two decades. You know, you're doing marketing and sales and transaction all, all online in e-commerce, but now it's just now become intelligent. So the nice thing about it is now as a buyer shopping your unmanned store, whether it's human or ai, it now has a buyer's agent that can help them understand what's in your store and give it some context. The problem is. If you only have a buyer's AI assistant, which you had no input into, no control into, it represents the buyer's interest. And it, it does a great job. It brings the buyer to your website, probably curated, but you don't get to speak on your behalf. So like, here's a question I asked. Um, this is Perplexity AI assistant in Comet who are other builders with similar homes and communities in Holly Springs, North Carolina. Because the fact of the matter is, buyers aren't just shopping you and, and only gonna buy from you. They're gonna shop other people as they're shopping you. And so as a buyer's agent, just like if you have a buyer's real estate agent, they're gonna be, um, more objective. They're gonna say, Hey, here are other builders with similar homes and communities in Holly Springs, North Carolina, toll Brothers, Davison Homes, Dr. Horton, and goes through all their lists. And they may actually use you as a starting point to actually divert to somebody else's. Sounds better, right? You don't want that. Um, so what we wanna do, just like, um. If you had a store in the real world, in the physical world, you're not gonna leave your store unmanned, which is kind of crazy that, uh, all the websites have unmanned stores for all these years. No, nobody representing to them. And then you basically walk in, have to figure out the, the aisles and the products all yourself. Now you can have, uh, AI sales assistant that's not just there to man the store, but it's intelligently guiding the buyer's customer journey. So what you need to do to do that, you need to create smart websites. And basically now your website has an AI sales assistant that is also in that conversation channel, and it's appended to your website, similar to the buyer's agent. You know, smart browser approach, and now your channel is actually more than just a traditional channel of funneling. There's actually like two definitions for channel. Channel is like channeling something in some direction. It's very one directional, it's very pushing somebody to go somewhere. Not all your customers should really be pushed. The other definition of channel is the channel that you're communicating on, just like in the old days with walkie talkies and CB radios and, you know, uh, even, uh, you know, TVs, that's, that's your, that's the way you communicate. And, um, this conversation channel allows that channel to be a, a bi-directional conversation, which is much better in, you know, in persuading your customers. What an AI sales assistant will do, enable the buyers and the builders to do, is to have a personalized marketing and sales experience at a massive scale online. Basically, we're doing to e-commerce what? Facebook has done to social, which is personalization at a massive scale online, you get a personalized experience with just your friends and family and your interest. Now we're, we're trying to take that same technology and apply it in an intelligent way to your shopping experience. And just to give you some definitions as this is probably a whole new challenge for you guys. When we say conversation, a conversation is actually comprised of dozens of messages. So we may have one conversation with each other, but we're gonna have like 20 interactions of messages. The beautiful thing about these messages are, um, one, they're open-ended, so you're not falling down this, uh, chat bot decision tree of quizzes, which sometimes I call, it's an indecision tree because you actually don't come up with a final decision. You actually have to be handed off again, like those old bots handed off to, um, someone else to actually answer your question, which kind of defeats the purpose. These messages are open-ended, they're persistent. That means that when you come back later, two hours later, after you gave it some more thought, you can start where you left off. Okay? It's also streamed. Everybody's into streaming now. You want, you wanna watch your content the way you wanna watch it, when you wanna watch it, and how you wanna want, and personalized ways. And the way it's personalized is it has to have memory. So we're bringing that persistence and that streaming and that memory in a, in a, um, unchartered conversation thread. The other part about the AI messaging is. Marketing is all about messaging, right? But we've been doing one broad message, one generic message to everyone, and it's very basic. Um, if people are now having 20, 30, 40 messages in their conversations, each one of those messages is the opportunity you to, for you using AI because you physically, financially, whatever, technically can't even do it yourself. So every um, automated personalized message is actually a opportunity for that marketing message to really hone into them personally and to also help them find their right, you know, homes, community plans, options, lifestyle, whatever. And the way this happens, and this is, um, kind of a, a little screenshot of just the AI Buyers Agent Conversation channel. It's all new terms here. At the top there, you can actually have a conversation with someone anonymously. It's just like you go to Home Depot. They don't ask for your driver's license to talk to you. You can talk anonymously, which is, uh, you know, um, helps out with some privacy, helps out with some, uh, you know, comfort level and all that stuff. But if you want to save your preferences and you're coming back and, and you wanna start kind of where you left off with all your settings, you may wanna register. Okay? So now if you register now in our ai, we get called her. Robin, Robin will greet you. Hi John. The other thing that the AI can do is in that, um. Dynamic Conversation channel versus your static and generic website channel. It can provide those links and buttons and prompts to allow you to navigate your website. We're not u using this to replace your website. We're using this to supplement the capabilities of your website and it's also doing this multimodal so you can see it. It also gives it to you in text so you can read it. It can also show it visually because that's pictures with a thousand words, especially within your home. And it can also, if you hit that microphone button, you can actually speak to it. And I wanna give you examples of all that, but we're gonna move quick here. Um, here's some smart website advantages. You know, now you have a sales agent that's representing you as the builder. Your brand and your interest. It promotes, it not just represents you. So instead of just having the buyer's agent saying, Hey, look at all these other places down the street, this is, this is a real example here and I give it little gold stars when it does well. Um, who are other builders with similar homes and communities in Holly Springs North? Okay, Robin's response. Well, I can't provide information on other builders. I'm here to share details about our wonderful offerings here in Holly Springs, uh, specifically at Blue Jay Woods. And it's another gold star there because that link will take you to that blue Jay Woods community. So if you like what I'm talking about, it'll take you there. And, and part of that gold star is that also talks about the amenities there, which, um, the outside agent may not talk about. Um, this community offers fantastic amenities, including a clubhouse, fitness center, walking trails, and a pool, and another gold star if you want to explore more. So it's inviting you, you can, uh, or see available floor plans, here are links to provide you, you know, how to get there. And also pulls up a Google map because location's so important. So that's another gold, gold star. And it also has the next step. So the AI has the intelligence of knowing where the buyer is in their customer journey and what things they may want to, um. Continue on with without having to type it in. So like, find my home or explore the area or FAQs or learn, you know, maybe, you know, what is new construction? So I just typed in there. Um,'cause I wanna show you, it's also open-ended. Do you have any incentives for quick moving homes? So this is where you're going off the, the, the, the AI's navigation path to the buyer's directed journey. And over here on the right here, I show you the response. Robin shows a gold star. That quick man move in home the address, you can have a link to that page for that quick move in home. And it also offers all those quick, it talks about all those quick move in, um, uh, incentives and promotions so you can see how you want to have a sales assistant represent you. So what are some of the features of a AI sales assistant? One, it's not one for all, but it's all for everyone. You can customize it, you can put your own, give it your own name. You can give it, you obviously represent your brand. You can give it your own sales protocol. Like, you know, you have a certain process or certain things you say or you know, or handoffs. Um, you can have it learn certain skills. It's also becoming a personal concierge. It because of the IP dress and knows where they're coming from. So you can grease the buyer, um, you know, good afternoon, good morning or whatever. Uh, it could also, uh, you know, obviously greet them if they know their name, if they save their preferences, and it also can curate those responses. Nobody wants to go back from step one every time they want that Netflix experience. I've been here, I've already looked at this start where I left off in that conversation from two months ago. It also works as a guide. It's not just, um, talking about the products, it's directing you and accompanying you to the page that is taking you to, it's, um, and, and, and along with that is that usher, it takes you to that, that buyer's, um, webpage that they're interested in. It's not just a, a guide and a, uh. Usher, but it's also a waiter. It brings that content to you. So sometimes you just wanna sit in your conversation channel and not really navigate the site. It can bring those images, those maps, um, those answers right into your conversation. Um, because it's multi-talented, it is multimodal, it's multilingual, speaks dozens of languages. It can go not just on your website channel, any channel that's on a website address. So it could be your cell center, it could be a portal, it could be anything that has a, um, uh, it's on the web. Um, it's also multi-session because of the persistency. And ultimately it will be collaborative, not just because I wanna bring my wife, which is smart into the conversation, but maybe the AI sales assistant or maybe the, the sales person. It could be a collaborative purchase because a collaborative experience.'cause it's a collaborative purchase. Um, the other thing about an AI assistant, it's not limited to just your website. Um, there's much more to selling a house than what's on your website. Uh, it can access the open web, so the open web. It could be like, uh, anything outside your website. You may wanna pick a location and talk about, Hey, what's the lifestyle there? What's the climate? What's the economy? What's the interest rate? You know, what's the education, demographics, healthcare, whatever buttons you in there, it's able to pull that information in real time and currently to, to the conversation. Into the conversation. It can also expand the knowledge beyond the website. Some things you don't wanna share to everybody on your website. Sometimes you only wanna share when they're at a certain stage in the shopping process, so you can upload documents. Some people are familiar with that, with chat GBT. So. I just have some examples here. Special upgrades, interest buy downs, inventory, promotions, warranties, energy efficiencies, uh, schools, HOAs, your timeline, construction, customization, whatever documents you have, spreadsheets, videos, whatever. You upload it and it's fed into her brain. Now, there's some limitations to a ICL system, but it's really based on what the builders will limit it to. Just like anything else, um, any humans, if these are obstacles, if you iframe a lot of your content, that iframe is a third party site. So the AI may not be able to access that or even know to go outside that box. Um, you know that, not that that doesn't just hurt your AI sales assistant, but it also hurts ai, um, a IO. Just to be able to find you because it can't find that content that's not part of your domain easily. Um, if you gate the content, you know, the AI doesn't, isn't going to throw in passwords and try to, you know, figure out how to get in there. It just maybe just bypass you. Um, also, if your data and your content isn't tagged, doesn't have data tags or schema, you just have a picture there. Or you, you call it the Cinderella plan or the Barbie plan, it doesn't know what that is except that the movies, it's watched. So you need to give it context. It's a craftsman. It, you know, has four bedrooms or whatever. The way we built it is it's available across all devices, mobile and desktop. It's across all the browsers, whether you're smart browser or just a traditional dumb browser, and also, um, other websites. So what it's doing is it's learning from your website, all the content, and then supplementing that with your, you know, the, um, the web and your uploaded documents. We can go into that later on, but, um, that's basically the main features. How does it, how do we make a dumb website smart with ai? Um, obviously add the AI sales assistant, but one of the big differences is the traditional website is great for catering to humans. And right now a hundred percent of the people are shopping or humans. But later on, when people start to have AI assistance shopping for them or to directing where to shop, you're, you're gonna need to appeal to ai, uh, a AI shoppers. So right now, all your content was really geared for search engine optimization, and that's really built around text, which is keywords and, you know, websites. It's basically a digital version of the old newspapers from 20 years ago. That's why you call'em browsers and pages and scrolling. Um, we're gonna go from the classified ads of keywords to not just have text, but to have context. And this is where you start to move from a, uh, SEO to a IO, which is a I optimization our a o, which is. You know, ask engine optimization.'cause now buyers are gonna ask questions and you need to respond in a conversational way. And it's also gonna change the orientation of how you market instead of just marketing your brand and your products and your specifications. About, me, me, me. It's about you, you, you. It's about the buyers expressing their needs, their wants and their constraints. And to be able to do that, your content and your channel has to change. It cannot be just a generic static message and product for everyone. It needs to be personalized and interactive. Um, so that, you know, as the conversation, uh, evolves, so does the, so does, um, what you show and, and where you take them. And then traditional websites, it's really basically. Uh, come here and I, I know you came here through a search engine, but there's no search engine here. And just go walk around the store and figure it out. And so you see all this traffic and everybody thinks, oh wow, that's great. They're walking all over the place. No, they're lost. The way you really know where if they're really happy there and what they're, and they found, what they're looking for is to have that conversation. And so you're introducing that conversation channel. But another little secret about getting into a IO because you want to get AI to recognize you is because we use AI in your sales agent, we're actually creating a back channel. That back channel is allowing chat GPT to actually see that there's a conversation going on and learning about you. So some of the big features or differences between a traditional dumb website and a smart website, and I say smart, just because it has intelligence is one after hours engagement, you have a lot of misleads because nobody's manning the store. I mean, frankly, it's not manning in 24 hours, but it's not even manning managing it at all because there's nobody there. So you're missing leads. Now you have 24 7 capturing of those leads. The response time, instead of hours and days to follow up, you're actually getting instant. The, the days of CRM follow up is going to follow along. Um, you should not be following up after somebody drives away from your store. You should be, you should be driving them toward the aisle while they're in your store. And so that changed the whole search experience instead of having these manual filters that you have to go find. And especially complicated on mobile devices. You just having a conversation, just, just bringing what I'm looking for. To me, I don't need to go and read filters and scroll and hit click buttons and all this stuff. Lead qualification to totally changes instead of, you know, um, having forms to fill out. You're just tracking what they're doing. They're telling you what they want. You don't need to ask, give'em a questionnaire. Um, scalability, you're limited by your staff manning. Um, this is unlimited. Um, instead of one person talking to one person, this is one AI talking to 10,000 people simultaneously. This is an interesting slide. This is where I see there's a whole symphony of, um, what markers are gonna have to do. They're gonna have to appeal to both the entire audience of humans and robots. And you're gonna have to be making it all content, making them all content. But at the same time, it's a little play on words. You have to make all your content this way. It needs to be visual, textual, and audio, um, voice. And that's gonna require probably a new position involving to become an AI conductor of how to get all that content in place to make everyone content. And then how do you disseminate that? Because, um, AI is really left side of the brain, right? Very rational, um, analytical, and it's really, um, focused on data where humans are more, um. Right side of the brain and marketing general. Um, they don't know what they like. I mean, they don't know what it's called, but they know what they like when they see it. So for ai, what attracts them is data. Data attracts the AI audience. It gets them there. Okay? And if you know anything about marketing right now, the way, um, everything from SEO to a IO, they're looking at your site to be validated on do you have experience in what you're doing? Do you have expertise? I mean, is this, is this, are you basically, are you credible at, does, um, does other sites concur with you? Do you get good reviews? Um, people talk about you, are you an authority and are you trustworthy? You know, you're not some fake site. You're not just fly by night. Um, but for humans, you have to appeal to not just the um. All that stuff on the left, the, the AI's eyes, you have to peel the human eyes. And the human eyes is actually more than just the, the eyes. It's all your senses because the sense is what engages the human audience. Marketing is about attracting an engagement. AI is now what's gonna attract you with data. I mean, data is what's gonna attract ai. Um, on the human side, what you're gonna have to do to engage the audience to keep them there is the same EEAT, but different, different words. It's not the experience, it's the experiences you need to provide them rich experience, interactive experiences, and the more sense that you bring to the conversation, whereas visual. Voice, textual. It helps in communication, but it also helps. The next thing emotions you. One thing humans still have over AI is we have emotions. So you need to tap into that emotional quotient, empathy, sympathy, um, you know, uh, understanding, you know, uh, assistance, things like that. And, you know, that's appeal that, that's used through the census. Again, it's not just that you're an authority, people also want to see that you're authentic. So authenticity is gonna be a very important factor that you're gonna bring in, in your conversation. And it's not just that you're trustworthy, um, business, they also want to sh want you back that up. But are you transparent? Do you show me the data I want? Are you hiding things? Are you, are you locking me out? Are you, you know, baiting me along? That transparency thing is gonna be key. So you need to make all parties content and, um, AI can be a big part of that. How has this all happened? Because it seems like nothing's been happening for three years. In a sense. It's actually, and I, I'm not saying to drink a beer, but I, I keep using this term IPA and it's just like the beer, just when you drink it, it is actually a lot of things that went into, you know, you know, getting all the hops and all the barley and everything. So we had to build that structure and that infrastructure was data collection, data structuring and data training. So we spent years building that. F foundation for this platform, which is a pd, which is the foundation model. So now that it is, has that, it needs to have this AI ecosystem to now, you know, take advantage of it. Just like chatt PT started out in 2016, but it wasn't until six years later after all that training and all that data collection that it was actually actually having a, a foundation model to, to um, to be able to, um, to work with. But the ultimately for the consumers, it gets to the A, which is the applications. It doesn't matter about all that stuff. It doesn't apply to us and doesn't help us run our business better. And now today it's when we're introducing applications'cause it's taking us three years to get here. And now we're starting with AI assistance and now we're gonna move to AI agents. Now how do you, how do you create ai uh, sales assistance? So these are essentials. I call it my TNT'cause I have a dynamite AI team and it really requires two elements. Technology and training. You can build all the technology in the world, but just like humans, if you don't have training. It's worthless. You wouldn't just grab anybody off the streets and manual your store. You need to train'em. So with technology, we're utilizing generative and agent ai, which is gener, GPT, which has already been pre-trained. And then the AI answering you, which is pulling realtime information. It needs to be multimodal because humans like to use all their senses. Um, and it needs to be both AI to human and AI to ai and it needs to have that conversational memory like we talked about. But in terms of training, we have a very unique, complex industry. So it needs to be specially trained on our industry. It, it, what it's learned from what I can tell, just scraping builder's websites is very shallow. So we had to give it in-depth training on how the real customer, new home shopping journey is. And that's learning about the marketing and sales. And then it doesn't matter, um, unless it can achieve the business goal. So we have to teach it about business and it's actually taught us a lot. So what I had to do here, in addition to creating technology, I actually had to create a new Homes AI academy. Uh, and it's actually called four a'cause it's my new foray. I made a new goal of it with, with a four A here, but it's not just a little QC name, it's actually four a.ai. You can go there. But, uh, four ai, the reason it's called that because I thought, Hey, if one AI brain is smart, why not use all, why not not use four? So I got Chad, GPT, Gemini, Claude, and Perplexity to work together as a team. And so they that not only help each other,'cause I realized they all have different strengths and weaknesses, but they also are good checks on each other and they're all kind of improving on each other, their own different, um, model versions. Um, so what's the curriculum when they graduate? Um, they, they should get, uh, a degree in real estate marketing and sales and even languages. I've created also a syllabus. And that's using that eight IPA catered, um, platform, um, approach to each website type. So whether you have a website built by us or somebody else, or WordPress, it, it can now have a, a, a training program, a a syllabus that's geared around, um, utilizing that website platform. And the naturally, the professors, the professors, you know, we have a team of humans and ai, so they got the four AI professors, but we also are working with some industry experts that may be able to contribute their knowledge into it. And so what, we'll, what we'll offer here in the end, it's kind of like a bachelor's degree, a master's degree, and a PhD. And I, I parlay that into what I call et cetera, et cetera, et cetera. The bachelor's degree is just that basic education of, you know, hey, here's how, you know, generally how I, how I sell the products. And, you know, um, very, very simple. Uh. Kind of, you know, grade above the chat bots in a sense. But the, the Master's program is where we get some of these sales training experts in here to infuse their knowledge in there. And so it can improve the, the protocol, the process, the handoff to a, a human salesperson. The PhD part is if you really want to now have an expertise in a lot of fields, even, uh, going to legal or accounting or insurance or whatever, or particular business, um, problems, um, all those are available as the AI particularly gets smarter and smarter. So this is really how this is built. Now, this is not some funny little thing how our AI team runs your website store. So using my different ais and there's actually a couple of other ais I use that you may not be familiar with. Claude is my general manager of my new Home Depot store, if you wanna call it that. He's responsible for the strategy and web stored management. He knows how to structure the website, right? He knows the, you know, the way, um, the, the, the traffic and the business you run. The analyst there, Gemini, he's great at, uh, you know, because he's known the worldwide web for a long time, he's able to bring all the business and economic analysis also with, you know, it's notebook, lm, and all this deep, deep research. And he has all the internet connections. Um, my external marketing person there is perplexity. He's the one that, or he or she, I don't even know what to call it. It, um, she goes out and gets all the, um, information about the worldwide web, the interest rates, the, the current trends, the, you know, um, and, and it's able to bring that in, in, into a marketing way to market to the buyers as they're shopping, right? Um, and it's also doing that in real time with, you know, current weather, current interest rates. And in multimodal, they can bring in pictures, they can bring in videos. Um, we also have, uh, uh, uh, obviously our sales manager, Chad, GBT, down there at the bottom, she's the one that's. She's been trained and customized for your brand, your style, your sales process, product knowledge. And she's also multilingual. So all those languages over there on the right, I think there's like 30 or 40 available, but I'm only picked 20. I think that's more than enough. That's using AI from 11 labs. So they have all these different voices and accents that I can choose from. And so I'm using all these AI's brains and using, um, 11 labs voice that I've selected and you can select with whoever you want. And then I have some like, um. Warehouse manager puppeteer. Puppeteer is the AI that goes and looks at, um, your entire, uh, or it looks at your website content and is able to give a real search engine, um, read on, you know, what's currently available, not just what, what's been there for years or months, um, pre-trained. And then the stock person there, Cheerio, uh, Cheerio just goes in there and he just grabs the current page. So it's very quick, you know, as per, versus somebody who's managing the warehouse and has to go out and pull all this stuff out. Anyway, just trust me, that's how it works. Um, and it all, all that comes together instantly in the AI sales assistant, which you can have whatever pitch avatar you want. So, I'm gonna take a break here. Well, I'm gonna actually show you a video here. So this is a, an AI guided journey. Um, this is where the AI is leading the conversation.'cause sometimes buyers, they, you know, they don't know how to shop for homes. And so what happens is, like I said earlier, based on the IP address you're shopping from, it knows, hey, like this afternoon over there. So you're saying, good afternoon, I'm robbing, or whatever. There's a lot of way you can start your journey, especially if you're coming back or third or fourth time, maybe you don't need to shop the communities, you don't need shop the plan or something. But maybe it's the first time you're coming in, you just wanna learn about new construction. So there's like four main buttons there. Or you wanna just explore the area first. But I'm just gonna narrow it down to the two main areas, communities, and plan. So here you go. If you shop by communities, and this is in real time here, and you can actually go to a new Go homes.com and try this out. So what's happening is as whatever button you click on, it's kind of like a chat bot, it leads to the next logical set of choices afterwards. So if you say North Carolina, okay, what cities in North Carolina? Holly Springs. Now when it pulls that up, it will show you the communities in Holly Springs and with links that goes there along with the map. And then if you say Blue Jay Woods, now you may want to be, you may be interested in the plans there. So it's going through and cheerio, I'm sorry, puppeteer is going back there and pulling out all those, um. All those homes from the warehouse that present in front of you. Now, if you actually want to go to Blue Jay Woods, you can also go into your website. This is on a mobile device, but in, on the desktop, you will see on the website, on your left how it takes you there. And then you can also ask, this is where looking at information from outside, this is where, um, perplexity has gone out there and pulled in information about the area. And if you ask about quick moving homes, again, it's going in there and it's extracting data. So all these different ais are working in concert to give you the information, take you to the right places, answer your questions, um, you know, through navigation, um, or open-ended questions. What we don't want them to, to do is to have the entire experience in the conversation channel. We still want them to, um, navigate, explore your website and design their homes, but we want them to be able to get their quicker and more informed. So this is the way that you can shop by communities. All this data is happening in real time. Uh, I didn't go in there and type in a script for any of that stuff. It's obviously, it's all done by ai, not, not you and I. If you wanna shop by plans instead of going through and, um, going through all these filters, it actually brings the filters to you. So on the mobile device, you just touch, touch and you're going through square footage, um, what kind of architectural style, um, what kind of features you're looking for. And so as you're doing this, it's kind of like Facebook. As you're collecting stuff, the information is being, um, sorted together below the, below what you see. And so it says, these are all your selections. And now you hit find My home. This is all happening in real time. It identifies all the things you want, and it, it puts in bold all the matching features along with bullet points of all the features for that home and links to those communities or those plans. So it's a quick way to find it and then go to what you're looking for. I am almost done here.

Beth Byrd 44:15

Hey John, can I insert a question?

44:19

Okay. Y'all get Okay. Hurry up.

Beth Byrd 44:21

Okay. From the audience a minute ago, she asked, Lindsay asked, do multiple AI teams increase her decrease hallucination rates? Having so many different AI working together, it's

John Lee 44:30

just like having a team. If I didn't have all you guys around me to guide me, I would be making wrong decisions. So what happens is they, they, they double check each other and, um, sometimes when they didn't do a good job, I take'em out. I took Gemini out for a while and now he's back in because you know, with Gemini three, he's a little smarter. So, um, in a sense they're kinda like my employees. And one crazy thing is, everything you've seen there is all built by ai, just me and ai. And, um, so I have a whole AI production team, and I'll show you how it analyzes itself in a second.'cause it, it, it grades itself.

Beth Byrd 45:06

Thank you.

John Lee 45:06

Good question. Um, now obviously, if we're just having the AI navigate, it's, it's, you, you don't have much control. So the buyer wants to open-ended questions, right? So they just wanna ask whatever they want. Um, and so this is where the buyer directs the shopping journey and they can just ask what they want. I'm gonna show you just different examples, and these are real answers. You can just a, you can just type in whatever you want on your own. Um, but one of the things that I actually have to teach AI is almost what not to say. So it says, can you give me medical or legal advice? Robin says, no, I cannot provide medical or legal advice. It's important to consult with a qualified professional in those fields for accurate and reliable guidance. So we, we wanna make sure we, we don't go down a rabbit hole. Um, but here's an example. Why should I buy new instead of a used home? You don't really explain this in your website'cause it's too much stuff to put in there, but sometimes some, my, some people may just wanna ask that you don't want to lose them to go somewhere else. So you can take an external inquiry and then it gives a curated response. And then from that curated response, we still want to guide them down a shopping journey. So you say, find my home, explore the area, FAQs or learn. So, you know, why should I buy new home? Customization, personalization, modern features. You can, you can read all that. Another thing is, do you have communities near Costco and Raleigh, North Carolina? There are people that was shot based on points of interest. And so what AI needs to know, it has a GPS coordinate for every point of interest, right? And so it's making, uh, uh. A distance measurement. So it says, yeah, absolutely. We have one near Costco in Raleigh, North Carolina, and tells your communities and it tells you the distance so it can measure that distance and show it to you on the map. And then at the same time, it's throwing in a little bit of, um, you know, features about those communities that may be attractive and maybe relate to what. Type of people that shop at Costco would, you know, maybe they, they would have families or whatever and they would try to mention that based on its intelligence. So what it does there is it answers it and it provides matches, it gives the distances to those communities. It gives descriptions, it gives page links'cause you want them to go to the right place on the website. And it also gives maps for reference. Um, another question. What communities in Raleigh have a a clubhouse open space or dog parks? So now you're speaking it from amenity preferences because it knows all your amenities. It can now speak from that direction. And it also knows proximity location.'cause a lot of people say, oh, in Raleigh, but if you live here in Raleigh, you know, there's so many different suburbs here. But if you're shopping from remote and you've never been here, you're, you're just gonna say Raleigh. But it, the AI knows to bring in proximity locations of communities that are near the metropolitan area. So it provides those matches, the descriptions as page links and maps. Like I said before, it gives the descriptions and you can link right to Herron Haven, our blue Jay Woods. And to try to describe, you know, these communities are excellent for socializing, fitness, enjoying nature. Would you like to learn more, um, with some better sales training? It could even be, uh, even, even smarter. Um, here's another one. Here's some personal preferences. Um, we have three kids and a dog. We, we want a good school system and be near parks. What communities around Raleigh would be a good match? That's a complex question that requires, um, your proximity, your information, your website, your uploaded documents, external information, but it's pulling all that together and trying to, um, list those places. But it, because you specifically asked about schools, it's going to go into more details about schools. Here are the specific schools. Here are their ratings. You asked about amenities. Here are the specific amenities. And so it's trying to go where the buyer is leading them. Um, it also does great math, uh, and it also can pull up the, the, that. The pricing and all that stuff. What's the price for the Bristol plan in Blue Jay Woods? And what would be the monthly payment at the current interest rate if I put down$200,000? So it's looking at your personal parameters and it's pulling up, Hey, the Bristol plan, here's how much it is. If you put that much, here's how much your the monthly payment is. So it's doing the math and it's still gonna take you to the right product at the end because maybe once you pass that financial hurdle, you're ready to do it to the next step. And so it offers those next step questions. Um, some people may say, Hey, at the end of the day, I, this all sounds great, but what promotions or incentives are you offering? So this is tapping into that uploaded builder data that you have. And so it can say, Hey, here's free 25,000 upgrade and all these other incentives, and it gives you those page links to go see the quick move in homes or the upgrades. Um, sometimes you may just have a general, um, question about the economy in Mansfield, Texas. And so now it talks about that and you say, oh, okay, that sounds great. Now the next step is do you have any quick move in homes in Mansfield, Texas with incentives? So now I can show you the actual quick move in homes with those incentives. Um, the other way approaching it is a lot of people just have this, the, um, location and the product options. So you have four bedrooms near Durham with an Office R study. So it's going through here. It's like I said, is finding the, um, the locations and it says it has dedicated office space, but it's also identifying which plans have that and the maps and all that stuff. Another example is do you have around town homes around Raleigh, so knows the type of homes and you can give ranges three to four bedrooms, two and a half baths or whatever to three baths. What happens? It'll list all the features in a bold type, the ones that match. So you can kind of upsell as you're selling what they need. And I think the other, the final one here is which plans of Canary Woods have a kitchen island? So you may have a specific, um. Uh, feature, but you're looking at a specific community. So now I can tell you which plans in that community match that option that you require. Now we're talking, and I'm gonna take a break here'cause I'm gonna let AI do the talking'cause the having texts, having, um, visuals is so great in communication and so great in eliciting emotion. But sometimes you're just on a mobile device and you just want to ask a question. You don't wanna type it all out. So I'm gonna let her talk.

Robin AI Assistant 50:59

Hi, I'm Robin, your AI assistant for Ingo Homes. I'm here to help you find your dream home. You can say things like, find my home quick, move-ins, or just ask me anything.

51:09

Do you have any plans in Blue Jay Woods that has a gourmet kitchen?

Robin AI Assistant 51:15

That's a great question. I found five floor plans in Blue Jay Woods, the Bristol Shepherd and Shelby plans all feature a gourmet kitchen. The Bristol is a four bedroom plan starting from$671,000. The Shepherd is a three bedroom plan, starting from$582,200, and the Shelby is a four bedroom plan starting from$845,700. Would you like to know more about any of those plans or perhaps search for homes with a gourmet kitchen in a different community?

51:44

Yeah. Tell me more about the Bristol Plan.

Robin AI Assistant 51:50

The Bristol Plan is a beautiful single family home with four bedrooms, three bathrooms, and 2,929 square feet, starting from$671,000. Key features include a gourmet kitchen with a kitchen island, a cozy fireplace, a screened porch, and a two car garage. It also has a mud room, laundry room, walk-in closet, game room, and an open floor plan. Does that sound like what you're looking for?

52:15

Yeah, it does. Can you tell me more about Blue Jay Woods?

Robin AI Assistant 52:21

Blue Jay Woods is a lovely community located in Holly Springs, North Carolina. It offers single family homes and is a great place to live. Is there anything specific you'd like to know about the community, such as local amenities, schools, or the surrounding area?

52:35

Yeah. Tell me about the parks in Holly Springs.

Robin AI Assistant 52:40

Holly Springs, North Carolina has some wonderful parks. Some of the popular ones include Bass Lake Park, which is great for fishing and trails and Jones Park, which has sports fields and a playground. There's also the Holly Springs Cultural Center Park, which often hosts events. Are you interested in Parks for Recreation, nature trails or something else?

John Lee 53:04

Oh, I guess I'm done. Sorry. I fell asleep. Um, now another example here is, uh. It is pulling up some information from a, can you tell any promotions for your homes?

Robin AI Assistant 53:18

Yes, we do have some exciting promotions. Right now we're offering a free$25,000 upgrade package where you can choose from options like a Chef's Kitchen, smart Home Technology and Outdoor Living Oasis, or a Luxury Spa Owner's suite. This offer is valid on all new home contracts signed through March 31st, 2026. We also have a limited time interest rate buy down program that can significantly reduce your monthly payments for the first two years. A new Go Homes covers the entire buy down fee, which is a fantastic saving. This offer expires on December 31st, 2025. Would you like to hear more details about either of these promotions?

John Lee 53:59

That sounds great. I think I'll schedule a tour. Thanks for your help.

Robin AI Assistant 54:04

You're very welcome. I'm so glad I could help you. Scheduling a tour is a wonderful next step, and I'm sure you'll love seeing our homes in person. Please let me know if you have any other questions as you continue your home search.

John Lee 54:17

Okay,

54:17

bye.

John Lee 54:19

Yeah, so you can see how the AI is having a very natural conversation. It's really guiding the buyer, but all along the way, the buyer can, as they're talking, navigate and explore your website and still, you know, um, you know, still type in things if, if they want to communicate that way as well. Um, I thought, in my experience with it, it's really a great compliment to the AI guided and open-ended self shopping like we're talking about. But it's also really great for giving quick, informal. You know, quick answers. So like, if you just have a, a quick question about something you can just ask. You don't need to go and have this long, you know, shopping journey across your website and all that kind of stuff. And I think that that could be just as beneficial for the online sales counselors and salespeople because they may have a quick question, Hey, do we have any, uh, houses or, you know, available on this lot? Or, you know, what's the quick move in promotion or whatever. They can just quickly ask their AI sales assistant. And it also facilitates groups shopping. So like, nobody wants to be the one that's designated text or typer. So now if you go to a cell center, you can just have a conversation in a group setting and, you know, maybe the, your 8-year-old daughter can ask about, you know, the, the, the dog park or something. And then, um, yeah, which is be great to sell centers and also could be really good in the self-guided tour environment. So now the buyer can not only go on the self-guided tour, but they, as they're walking, they can ask questions about the community, the lifestyle, the, you know, amenities, um. Like, it's like I said, uh, dozens of languages and voices. So if somebody speaks Spanish or, you know, different culture or whatever, they can, um, speak to whatever appeals to them or relates to them. Um, it's a great way to capture those leads and then hand it off to, um, the buyer like in a scheduled tour and such. And it's, and potentially in the future could do some follow up in a voice way and then, you know, maybe a, a phone call or such. But all of this doesn't really matter if you can't really track what's going on. Kind like what you were asking me, Beth earlier, like, uh, uh, how, how do you know if they're doing, you know, hallucinating saying the wrong things or whatever? This is where on the AI in the back end is, is tracking all your conversation analytics. This is kind of a mock up here'cause we haven't turned this live. Hopefully we're gonna have our first, um. Live website by the beginning of the year, and then four or five right after that. But yeah, sometimes performance analytics of how your AI's performing, how many conversation, how, how to resolve, how many users, the average response time. Um, and you can look at it by all the builders and our individual ones. All those conversations that you had. Everything is transcribed, you know, whether it's texting, you're clicking on things, you're typing things. I mean, you're, you're talking, all that information is transcribed there. And if you hit the analyze button here, it's actually analyzing each individual conversation, um, by like an overview here. So it says this is a first time buyer. Either they can self announce themselves like that, or you can tell about the nature of the questions, you know, or they're saying, Hey, I'm down, I'm down. Downsizing, or whatever. You can say that they're, you know, they're moved down buyers or whatever. Um. Urgency, the budget range, the response quality, the, these are topics they discuss. So AI is actually gleaning from all those conversation what they talked about and also what they clicked on, and they're, what they're interested in. Energy efficiency, modern design, whatever. Um, these are some of the key insights. Interested in specific neighborhoods and considering these customization options, the sentiment, you know, were they generally positive? Were they just upset or they're frustrated? It can kind of, kind of tell by the way they're, they're talking, um, a lead analysis. They're evaluating each of these leads, you know, maybe based on how many times they've been there, what they're asking about. Um, medium likelihood, you know, lead score seven outta 10. These are lead indicators. It even gives itself an are the human, are the next ai, the conversation, the recommended next steps, follow up with an email offering a personalized consultation provided list of available homes with customization options, really interesting customization. Um, and then. It is, it's self-evaluating itself. That's where skin to, um, a GI, where it's kind of learning from itself. And interactions. Um, response quality assessment. AI provided clear and concise information about the pricing and availability. Effectively addressed the customer's questions, offered additional details. The strengths here are the strengths, here are the errors for improvement. It did not ask about the customer's budget or timeline. So maybe next time you gotta go ask about that. Um, it, so it tells you how it can improve itself. Um, what it also does, every buyer comes in there is, uh, assess the buyer's profile. And based on that, they have lead scores, whether they're hot or they're not. And, um, it tells you, you know, based on how many conversation messages they've had, how many plans they looked at, how many communities, how often, what they, you know, what things did they actually wanna do next. Did they save any preferences? So you can see where they converted or they, they validated as not, not, or as a serious shopper, not a competitor. You know, what all these other things. So, and, and kind of gives you this overall score chart here. Um, intent recognition is very important. The one nice thing about having a conversation is you have your ears to the ground here because the buyer can express what they want. You're not having to guess. They're expressing their needs, their wants, their desires, their constraints, and then actions speak along the words. Because what they expressed is that what they actually clicked on, is that where they actually went? Is that how long they actually stayed there? So how they expressed it and how they reacted. And how they acted and then reacted to your prompt as, as the ai, you know, saying, Hey, would you like to look at this? Or do you know? Do I, I recommend that. And did they react to that? So that all this stuff, you know, helps understand intent. And so what this does is, is, is looking at all the conversation and these are the intents that is detected. And so right now it's in seven categories. Um, how many search by features, how many search by location, pricing, um, tor requests, community information, quick move-ins, timeline questions, so you can have more and more of this stuff. And now you can see what's the most popular way people, um, are, are shopping. And you can, you know, address that and you can look at it at the top, um, the last seven days and all across all assistants. So one thing we hope to learn is from our school of hard knocks. In a sense, Robin may be a better AI assistant than Maggie. And why is Robin doing such a good job? Just like we evaluate humans. Oh, Maggie, maybe you should, um. Pick up a few of these skills. Maybe you should get that master's program from this expert. And oh, that's, that was the difference. Um, user insights. So one of the things we wanna look at is, um, uh, overall user insights. You know, how engaged were there, you know, what's the, um, how return visits, you know, when did they, when did they engage? What, what day, how long, you know, what's the response time? The demographics, um, I'm sorry, I went backwards. Demographics, um, you know, product inquiries, pricing questions, location questions, you know, the, the, the time of the day distribution, um, you know, even global reach, if you have a lot of people from, you know, Germany, maybe she'd have German speaking. Ai, um, behavioral analysis, you know, um, geographic distribution organization types. Some people may be real realtors, some may may be investment companies. That could be individuals, you know, what are they shopping for? Mobile, desktop, tablets, whatever. You can go on and on and on. Um, activity patterns, you know, and, you know, one of the things that may be interesting is the engagement depth. So if they're one to two questions, that means they're kind of just browsing. If they're in here, um, you know, 11 plus messages in their conversation, they have some serious questions or serious intent. And maybe your responses and your actions and your offerings may be different for them. So basically at the end here, exactly at two o'clock is our personal intelligence revolution, I think is happening. We were, we are a new go here with that ecosystem, website, sales centers, analytics, and content. But now we're really s. Smartify everything but ai. So we're making a new goal with ai and with this we're gonna connect to all the other ai, um, apps that's having in parallel with us, outside of our own ecosystem. So we'll have a end-to-end customer journey that's guided by AI intelligence. And if you have any questions, talk to our AI sales assistant. No, it's Beth. Beth is our VP of sales here, and, uh, you can reach her this number. And if you wanna follow us on our podcast, we talk about this all the time. There's the real Beth, she's not a avatar.

Anya Chrisanthon 1:02:24

Thank you, John. That was very insightful. Beth, do you wanna add a little bit of commentary before we let everybody go? No, I know we're tight on

Beth Byrd 1:02:30

time. I'm here to help anybody that has any questions, feel free to grab some time on my calendar. Send me an email, call me, text me and we'll talk.

Anya Chrisanthon 1:02:38

Perfect. Uh, again, I know we've covered a lot of information. I recorded this, so I'll be getting this over to you guys as soon as possible. Thank you so much for staying with us today, and we'll see you next time. Bye everybody. Bye.