Anewgo of New Home Sales
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
Anewgo of New Home Sales
From Chat to Checkout: AI Agents Are Coming for Homebuilding-178
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Anya Chrisanthon
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Episode 178
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AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.
We cover:
- What “AI ads” will look like inside chat-based interfaces
- Why agentic commerce is the next “smart grid” for buying
- Personal AI: convenience vs. privacy (and what it means for builders)
- The difference between AI assistants vs. AI agents
- What happens when AI buyers negotiate and shop at scale
- Why CRM can’t stay at the end of the journey anymore, and what changes next
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