High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
What's Ahead for Media Companies in 2024
•
Eric Shanfelt
•
Season 3
•
Episode 2
In this week's session of High Value Publishing, we're shifting focus from our usual digital strategies to reflect on what lies ahead for media companies in 2024 including:
- The enforcement of stronger email authentication by Google and Yahoo.
- The removal of third-party cookies, particularly in Google Chrome.
- The integration of Artificial Intelligence into search engines.
- Google's focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) for search rankings.
- The need for publishers to differentiate their advertising offerings from competitors and programmatic offerings.
- The importance of excellence in fundamental operations like website, email, social media and subscriptions.
Learn more at https://nearviewmedia.com/
