High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
Podcasting since 2022 • 40 episodes
High Value Publishing
Latest Episodes
Should publishers block AI bots from scraping their content?
Eric Shanfelt joins the Local Media Association to take an in-depth look at whether publishers should block AI bots from their websites and, if so, how to do it. He explains the tradeoffs between AI visibility and website traffic, then walks th...
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Season 4
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Episode 10
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39:04
Get Credit for the Traffic You Send to Advertisers
In this week’s High Value Publishing session, Eric Shanfelt breaks down a common problem that costs publishers renewals and credibility with advertisers: you are driving traffic, but your advertiser’s Google Analytics is not giving you credit f...
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Season 4
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Episode 9
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29:56
What’s New in Publishing for January 2026
In this High Value Publishing session, Eric Shanfelt is joined by Jez Walters of What's New in Publishing to unpack what the latest AI and distribution shifts actually mean for magazine and news publishers.The conversation gets p...
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Season 4
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Episode 8
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41:10
Ask Me Anything About Digital Media
In this kickoff episode for 2026, Eric Shanfelt runs an “ask me anything” session focused on real-world problems publishers are dealing with right now, including ad strategy, performance, analytics, and the growing impact of bots and AI on meas...
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Season 4
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Episode 7
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33:34
Google Business Profiles for Publishers
If you are a local or regional publisher, your Google Business Profile is one of the most overlooked assets you have. It is not just a “listing.” It is a credibility signal, a discovery surface in Search and Maps, and a practical way to build t...
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Season 4
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Episode 6
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24:57