High Value Publishing
Join digital media veteran, Eric Shanfelt, each week as he helps magazine publishers and media companies grow their digital audiences, drive revenue, and improve their technology. We'll cover digital advertising, SEO, AI, social media, email, subscriptions, content distribution, and much more. Whether you publish an enthusiast / hobby magazine, a B2B trade magazine, an association journal, a regional consumer / business publication, or a local newspaper, each session has something that you can immediately apply to your business.
High Value Publishing
Google Business Profiles for Publishers
If you are a local or regional publisher, your Google Business Profile is one of the most overlooked assets you have. It is not just a “listing.” It is a credibility signal, a discovery surface in Search and Maps, and a practical way to build trust in your brand, your website, and your audience in Google’s eyes.
In this session, Eric Shanfelt breaks down how Google Business Profiles work for media companies, what matters most inside the profile, and how to turn it into a trust channel, not a set-it-and-forget-it directory entry.
You will learn how to:
- Claim and complete the core business info that Google relies on.
- Choose categories, service areas, and hours in a way that fits publishers.
- Build momentum with photos, reviews, and reputation responses.
- Use Posts and Offers to promote stories and subscription campaigns.
- Embed your Google Business Profile on your site.
- Tie it into your site’s entity signals and schema.
Key links:
https://business.google.com/
Learn more at https://nearviewmedia.com/
