B2B Bits & Bytes | Xngage
Episodes
47 episodes
S10: E8 3 Digital Marketing Growth Services Success Stories
Today, we're joined by Xngage Director of Digital Marketing Growth Services Rebecca Boggs to talk about how her team has helped our clients grow their ecommerce operations. From custom analytics programs to strategic digital marketing adv...
S10: E7 How Custom Software Will Drive Innovation in B2B Ecommerce
The future of B2B ecommerce will be about differentiation and innovation. Manufacturers and distributors won't be able to set themselves apart from their competitors by simply relying on the standard, out-of-the-box features offered by ec...
S10: E6 Why B2B Ecommerce is More Innovative Than You Think
At a recent industry event, we heard a myth we've heard repeated a hundred times before: B2B ecommerce isn't innovative and should emulate B2C to keep up with customer expectations. We disagree completely. In fact, we believe that innovat...
S10: E5 3 Key Differences Between B2B vs. B2C Ecommerce
We often hear that B2B should emulate B2C when it comes to ecommerce features and innovation. But the two industries have significant differences that require tailored technology, strategy, and features.
S10: E4 What to Look for in a B2B Ecommerce Implementation Partner
When it comes to your B2B ecommerce operation, your implementation partner will have a huge impact on your success. From technological expertise to an innovative mindset, we're sharing our advice for evaluating agency partners. ...
S10: E3 How to Calculate ROI for B2B Ecommerce
When you're evaluating the return on investment of your ecommerce operation, it's vital to take a holistic approach in order to understand where you can optimize and innovate.
S10: E2 How to Set Your B2B Ecommerce Up for Future Success
B2B ecommerce is evolving rapidly. What can your organization do now to set your ecommerce operation for future success? We're sharing our top tips. Check out mor...
S10: E1 What is the Future of B2B Ecommerce?
B2B ecommerce has come a long way in the last decade, but what's next? At Xngage, we've helped more than 70 manufacturers, distributors, and wholesalers transform their ecommerce operations, so we're sharing how we expect the industry to ...
S9: E4 Where to Start with AI
With so much discussion about Artificial Intelligence (or AI) in B2B, where is the best place to start? Our team argues that once a digital transformation is in place, there are a few natural places to start. Whether it’s the Customer Service D...
S9: E3 How to Optimize an Advanced Digital Transformation
If your business is digitally optimized, and you want to hear what’s next, check out episode 3. We cover the digital “Interactions of Tomorrow” with topics like Visual Commerce, Voice Commerce, and Machine Customers. We’ll talk briefly about ho...
S9: E2 When to Accelerate Your Digital Transformation
As digital commerce grows in your B2B organization, you may start to re-evaluate your operations and processes. Do you need to merchandise your data better through a Product Information Management (or PIM) system? Do you need an eProcurement sy...
S9: E1 Where to Start Your Digital Transformation
The traditional method of B2B buying and selling now has a heavy assist from digital. In some cases, and especially with younger B2B buyers, digital is the preferred method. Is your business taking full advantage of the digital revolution? Hear...
S8: E4- Digging into the Details with Turner Supply
What was your first step in your digital transformation? For Shawn Arnold from Turner Supply the first step after management buy-in was ride-alongs. These in-depth one-to-one interviews with his customers – internal and external – shed l...
S8: E3 Digging into the Details with StoneAge Tools
Digital experiences require effective data management. Hear how harnessing data as part of their product offering helped StoneAge Tools to further their digital transformation and “go paperless” with their training materials. Meaningful ...
S8: E2 Digging into the Details with Eastern Industrial Supply
Digital transformations are a journey. With a goal of continuously improving the customer experience one digital project at a time, our client Eastern Industrial Supply shares how they manage continuous improvement and have evolved their...
S8:E1 Digging Into the Details with First Supply
Are you beginning or continuing a digital transformation? Our client First Supply shares how they began with ecommerce and are now planning automation for a new warehouse. Hear how they have expanded their thinking of digital to now incl...
S7:E4- Myth Buster #4: Manufacturers Can (NOT) Wait to Accelerate eCommerce
B2B manufacturers suffer from three very common misconceptions about the role they play with B2B distributors in digital commerce. Hear how competitively advantaged manufacturers not only drive their innovation into distributors but can also se...
S7:E1-•Title: Myth Buster #1: Digital ≠ Expensive
Although digital transformations can sometimes incur a high price tag, there are ways to optimize investments. The key is to plan a full ROI, and prepare for change management both in culture and buy-in. Our association partners from NAED
S7:E3- Myth Buster #3: Partners and Platforms: Which Comes First?
A digital transformation typically requires a platform company (or companies) and a trusted partner to help implement. This session focuses on the drivers that help determine if you start with a platform company or partner. Spoiler alert: the b...
S7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings?
According to McKinsey & Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhe...
S6: E4 The Digitally Enabled Organization – Two Pathways
Xngage Leaders discuss the future state of the digitally enabled organization from the vantage point of two perspectives: companies early in the digital transition and those who have successfully transformed. Insights into the competitive advan...
S6: E3 The Digitally Enabled Organization Part 3 with EIS, an Industrial Distributor
Client-Partner EIS, an industrial distributor, offers meaningful advice on people, process, and technology for building a better B2B digital experience and how partners like Xngage can help make investments go farther.
S6: E2 The Digitally Enabled Organization Part 2 with the B2B eCommerce Association
The B2B eCommerce Association, with international members, shares insights about what’s happening around the world in B2B eCommerce. While conversations from 10 years ago are still as meaningful today, hear how those who leaned into eCommerce <...