EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Breaking and Rebuilding American Education with Kevin Chavous
Schools are at the forefront of learning, but they don’t always feel up to par. Kevin Chavous is an education activist, lawyer, author, and podcast host with innovative ideas on how to fix this.
Join us to hear how:
- The education system is breaking, but we as a culture can build it back better.
- Education isn’t an end-goal, but a lifelong process.
- Virtual learning will change not only classrooms, but education and society.
Are you ready to rethink the American education system, zeroing in on the spots that need breakage and rebuilding? Then hit play and listen along today.
ABOUT THE GUEST
Kevin Chavous started his career with an undergraduate degree from Wabash College and a law degree from Howard University School of Law. His college accomplishments included being named NCAA District All American for Basketball and President of his class in law school.
Chavous spent years working for the largest law firm in the United States and published six books — three education nonfictions and a series of political thrillers.
And the experience we’re here to cover today — Chavous’ education background. He has spent his entire career increasing the quality of nearby schools. He has served as Education Committee Chair for the Council of the District of Columbia, founder of Democrats for Education Reform, owner of The Chavous Group, and current President of Stride, Inc.
Some of Chavous’ most notable education achievements include being inducted into the Washington DC Hall of Fame and playing a key role in charter school transformation across the country.
Kevin Chavous is highly skilled in several areas, but he’s chosen to commit his talents to break and rebuild American education. And we can’t wait to hear all about this important work today.
