Breaking Free from Traditional Goal Setting Methods with Rose Hastreiter Artwork

EdSales Edge Show

EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.

For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.

Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.

They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.

EdSales Edge was rebuilt to match that reality.

Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.

This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.

On EdSales Edge, you’ll hear:

Real strategy for selling into education systems
Conversations with education decision-makers who explain how buying actually happens from the inside
Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand

You’ll learn how to:

Define your Perfect Client
Pull the right credibility lever
Move from being hidden… to trusted… to building a real lead engine

Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.

Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.

If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.

EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.

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EdSales Edge Show

Breaking Free from Traditional Goal Setting Methods with Rose Hastreiter

January 12, 2024 • Josh Chernikoff • Episode 24

In this episode of Breaking the Grade, host Josh Chernikoff is joined by guest Rose Hastreiter to discuss breaking free from traditional goal setting. They explore the difference between goal setting and achieving goals, the importance of designing the experience of success, and the power of the past tense in goal setting. Rose shares actionable tips for goal setting and achievement, including writing down the desired experience, separating task-focused time from people's time, and breaking tasks down into smaller actions. They also discuss the power of LinkedIn for lead generation and announce an upcoming LinkedIn workshop.

Takeaways:

Discover the insanely simple 3 step method to setting goals that stick… and that transform your life or business!
Learn why most goal-setting fails and what to do instead.
Get the inside scoop into what my goals for this year and how I’m going to achieve it.
Learn how to build a vision-to-action path and get your team aligned with it!
And hear more about setting powerful lead generation goals to grow your business with more ease!

Chapters:

00:00 Introduction and Breaking Free from Traditional Goal-Setting

04:20 Guest Introduction: Rose and Her Background

05:32 The Difference Between Goal Setting and Achieving Goals

07:15 Making the Goal Experience Real for Your Brain

09:19 Using the Power of the Past Tense in Goal Setting

11:09 Designing the Future State and Working Backwards

13:41 Actionable Tips for Goal Setting and Achievement

18:32 Transition to Commercial Break

19:00 Lead Generation and the Power of LinkedIn

25:13 LinkedIn Workshop Announcement

28:45 Rose's LinkedIn Journey and Transformation