How to sell to multiple stakeholders in the education space

In this episode, Josh discusses the importance of identifying the main stakeholders in the education space and how to sell to them effectively. He shares case studies of Brent and Katherine, who faced the challenge of determining who to sell to and how they overcame it. Josh emphasizes the need to focus on the benefits and transformation your solution can provide to the main stakeholder while also considering the benefits for other stakeholders. He also mentions the EdSales Elevation Experience and encourages listeners to join the community.

Takeaways

• Identifying the main stakeholders in the education space is crucial for successful sales.
• Focus on the benefits and transformation that your solution can provide to the main stakeholder.
• Consider the benefits for other stakeholders and how your solution can positively impact them.
• Joining a community like the Ed Sales Elevation Experience can provide support and valuable insights for selling in the education space.

Chapters

00:00 Introduction

06:44 Focusing on Benefits and Transformation

11:09 Conclusion