Slow Burn Methods for Lead Generation in EdTech

Don’t miss the Catalyst at Penn GSE Innovation Summit on June 21st at the University of Pennsylvania. It’s a must-attend event for entrepreneurs in the education sector, filled with insights on advancing your business. Register now at https://mailchi.mp/gse.upenn.edu/catalyst-summit-2024

Welcome to today’s episode where we delve into the world of lead generation within the education industry. We'll explore a variety of strategies from quick social media ads to the slow and steady wins of SEO and relationship building. Join us as we navigate the complexities and discover sustainable methods for growth.

Lead generation in the education sector is both intricate and resource-intensive. This episode unpacks the challenges of deploying various methods like SEO, Facebook ads, and cold emailing. We highlight the importance of tailoring these methods to fit the unique needs of your business, especially when resources are scarce.

Takeaways:

• Why supposedly “quick-fix” methods like social media posting and conference networking don’t actually work, and what to do instead. 
• Find out what's stopping you from getting more leads and how to start booking in sales calls as soon as this week!
• Discover the Secrets of Hunting Methods and how these powerful strategies get leads faster and more efficiently than traditional approaches.
• Why Facebook Ads aren’t the holy grail of lead generation - and what my clients are doing instead to get booked out.
• The real problem with SEO and why you don’t have 6 months to wait for your business to start generating leads. 
• Why you need both hunting and farming methods when generating leads and growing your business. 

Chapters:
00:00 Introduction
02:13 Dissecting Lead Generation Challenges
04:17 Evaluating the Cost-Effectiveness of Various Marketing Methods
06:31 Understanding the Impact of Impersonal Outreach Techniques
09:39 The Role of Traditional Networking in Modern Lead Generation
12:57 The Strategic Use of LinkedIn for Direct Outreach
14:56 The Long-Term Benefits of Relationship Building
15:34 Transitioning to Sustainable Lead Generation Strategies