How This EdTech Company Transformed Their Sales Process And Went From Stagnation to Leads In Just 8 Weeks Artwork

EdSales Edge Show

EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.

For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.

Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.

They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.

EdSales Edge was rebuilt to match that reality.

Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.

This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.

On EdSales Edge, you’ll hear:

Real strategy for selling into education systems
Conversations with education decision-makers who explain how buying actually happens from the inside
Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand

You’ll learn how to:

Define your Perfect Client
Pull the right credibility lever
Move from being hidden… to trusted… to building a real lead engine

Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.

Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.

If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.

EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.

All Episodes

EdSales Edge Show

How This EdTech Company Transformed Their Sales Process And Went From Stagnation to Leads In Just 8 Weeks

September 27, 2024 • Josh Chernikoff

0:00 | 31:07

Join me as I sit down with Chris and Corey from Rocket PD to talk about how they revamped their entire sales process to feel more natural and focused on building relationships with their ideal customers. Chris and Cory have years of SaaS experience under their belt and they know a lot about marketing and selling software, but selling to schools felt like a whole different ball game. And so we worked on building out their sales process together to fit them, their business and their clients. If you've ever thought sales has to be pushy and you want a way to sell that feels good to you, then you're going to love this episode!

Tune in to hear:

My #1 tool for getting potential clients to open up and start talking to you...
How to build relationships that make selling easy and natural...
Why most founders make a crucial mistake that can cost them months of wasted effort -- and what to do to avoid that.
Why EdTech sales is different to other selling and how they overcame some big challenges in generating leads.
PLUS, learn how to embrace objections, failures, and challenges as vital opportunities for growth in your business!

Chapters

00:00 Introduction and Background

04:05 Challenges Faced by Rocket PD

09:42 The Coaching Process and Milestone Coaching

15:19 The Impact of the Signature Solution

22:32 Results and Successes

30:56 The Enjoyment of the Coaching Experience

Here's how you can connect with RocketPD:
Chris Dekmar LinkedIn
Corey Murray LinkedIn
RocketPD LinkedIn
RocketPD

Interested in Growing Your Education Business? Want my eyes on your business? Book your FREE Strategy Call here.

JoshChernikoff.com
EdSalesElevationExperience.com