Breaking the Grade
Breaking the Grade is a thought-provoking podcast that follows entrepreneurs in the education space as they make their way to the top. Tune in for stories about breaking norms, introducing new ideas, and shaping our future society through every lesson let out.
Breaking the Grade
Before You Hire a Sales Team...The Steps Founders Can’t Skip
Summary
In this episode of Breaking the Grade, Josh Chernikoff tackles the big question: when’s the right time to bring on a sales team for your education-focused business? He shares why rushing to hire too soon can be a mistake and what you need to do first to make sure you're ready. Josh opens up about his own experiences, talking founder-led sales, how to refine your process, and the importance of building a strong foundation before scaling. If you're wondering how to grow your sales without the growing pains, this episode has the answers you need.
Tune in to hear:
- The hidden risks of scaling your sales team too quickly — and the strategy to scale with purpose and precision.
- How to ensure your first sales hire is the right one for your business — without wasting time and money.
- Why premature hires can slow down your sales cycle — and how to know when you're truly ready to scale.
- How understanding the difference between a founder’s sales role and a sales team’s role can transform your revenue potential.
Chapters
00:00
When to Hire a Sales Team
07:59
The Importance of Founder-Led Sales
13:48
Leveraging LinkedIn for Founders and Sales Teams
21:23
Key Takeaways and Final Thoughts
Links
Josh Chernikoff LinkedIn
Edsales Elevation Experience
Masterclass
The 2025 Annual Sales Planner