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EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Clearer Messaging, Consistent Leads: What EdTech Founders Can Learn from MindShifting
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most education companies don’t lose leads because their product is weak.
They lose them because the message doesn’t land.
They try to sound professional. Strategic. Smart.
But polish ≠ presence.
And clever ≠ clear.
In this episode, Josh sits down with Mitch Weisburgh—a lifelong educator, EdTech veteran, and founder of MindShifting with Mitch—to unpack what really happens when education founders try to grow… without adjusting their communication to match their audience’s mindset.
Mitch isn’t just a guest—he’s a client inside the Elevation Experience.
And what he models in this conversation is exactly what we coach our EdTech founders to do:
📍 Communicate with credibility.
📍 Build trust before tactics.
📍 Create a messaging system that respects your buyer’s brain.
Because the real sales block?
It’s not your offer.
It’s the resistance your offer hits when your audience is overwhelmed, skeptical, or defensive.
That’s why “mind-shifting” isn’t just Mitch’s business name—it’s the strategy behind his traction.
But here’s what makes this episode even more powerful:
Mitch doesn’t just teach mind-shifting for superintendents.
He shows how the same frameworks can reshape how founders show up—in business and in life.
Whether you're trying to land your next deal, reset your team’s communication, or reclaim clarity in your own leadership—there’s something here for you.
🎯 Inside this episode, education founders will learn:
✅ How fight/flight/freeze impacts EdTech decision-makers—and what to do about it
✅ Why district buyers often “check out” of polished, pitch-heavy messaging
✅ How Mitch built a business that sells transformation to superintendents—without selling at all
✅ What changes when your communication shifts from explanation to connection
✅ Why clarity + confidence = consistent lead flow in the education space
✅ And how mindset shifts apply to both your pitch—and your personal growth
This isn’t a fluff conversation.
It’s a behind-the-scenes look at how one founder shifted his own message—and now helps leaders do the same inside districts across the country.
And it’s proof that when founders show up with empathy, presence, and clarity, the pipeline follows.
📍If you're an EdTech leader trying to generate leads with more consistency and less performance—this episode is your reset.
Because the best lead gen in education isn’t about being louder.
It’s about being understood.
#EdTech #LeadGeneration #MessagingStrategy #EducationLeadership #FounderSales #MindShifting #ClarityConverts #EdSales #BreakingTheGrade
