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EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
(Re-Air) The Signature Solution: Your Proven Blueprint to a Clear Offer That Generates Leads and Wins the Education Market
What if your biggest lead gen problem isn’t visibility — but the fact that your offer isn’t clear enough to close?
Most EdTech founders think they have a marketing problem.
Some think it’s a sales problem.
But what they actually have is this:
❌ An offer that’s vague
❌ A proven model that’s undefined
❌ And no document that makes buyers say “yes” on the spot
We first aired this episode on March 4, 2024 — and the response was so strong, we’re bringing it back.
Because the Signature Solution isn’t just still relevant in 2025—it’s required for founders who are booking calls but can’t consistently close.
In this re-aired conversation, I go deep on the one tool that turned my “good pitch” into a clear, closeable, and irresistible offer to my perfect client — The Signature Solution.
Before I had it?
❌ Closing deals felt like a coin toss.
❌ Prospects nodded… but didn’t buy.
Now?
💥 Prospects instantly see the value, understand my model, and sign.
🎙️ This episode is your step-by-step reset to package your expertise, clarify your offer, and close more deals — without adding more calls, posts, or pitches.
🎯 3 Big Takeaways for Education Founders
1️⃣ The Confused Mind Doesn’t Buy
Your buyers aren’t saying no—they’re saying “I don’t get it.”
👉 If your offer isn’t converting, it’s not what you’re selling — it’s how clearly you present it.
2️⃣ Framework > Features
What sells isn’t your product’s capabilities—it’s your unique method.
👉 When you show your system, people lean in. Because clarity breeds confidence.
3️⃣ Your Offer Is Your Differentiator
Most founders try to sound impressive. I chose to sound obvious—to the right audience.
👉 In crowded markets, the clearest offer wins. Not the loudest one.
🧠 This episode isn’t about cute frameworks. It’s a tactical reset for education founders ready to close smarter, faster, and more often—with a pitch that actually works.
📩 Want help building a Signature Solution that turns your expertise into a lead gen machine?
DM me “Signature” and I’ll walk you through how we build one inside the EdSales Elevation Experience.
🚀 Or, grab my FREE Step-by-Step Lead Generation Blueprint and map out your own 90-day plan to consistently book 5–10 high-quality sales calls each week (without ads or content burnout).
👉 Download your FREE Lead Generation Blueprint here
📤 Know an education founder stuck in pitch mode?
Send this episode before they burn another quarter on the wrong message.
Because in EdTech,
Clarity isn’t optional. It’s the close.
#EdTech #LeadGen #FounderSales #MessagingStrategy #SignatureSolution #ClarityConverts #EdSales #SalesBlueprint #BreakingTheGrade
