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EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
Stop Delegating Sales: Why Education Founders Must Sell Their Solution First Or Watch Their Pipeline Die
Most education founders think the next rep, agency, or AI tool will solve their sales problem. It won’t.
Here’s the truth: if you can’t sell your own offer clearly, no one else can. Every lead you hand off too early is wasted time, lost money, and a pipeline headed for collapse. Every day you delay founder-led sales is another day your growth stalls and another day your competition pulls ahead.
In this episode of Breaking the Grade, you’ll hear the reset education founders don’t want but desperately need. The ones who scaled didn’t delegate early, they sold first, learned fast, and created traction that stuck.
Founders like Ashton Tate, Paul King, Edwin Blanton, and Mitch Weisburgh didn’t stumble into traction, they built it by selling themselves first. With the coaching, tools, and accountability from the EdSales Elevation Experience, they turned objections into clarity and clarity into contracts.
What You’ll Learn in This Episode
✅ Why skipping founder-led sales is the fastest way to destroy your lead gen
✅ The three signals you’re delegating too early
✅ How to build sales clarity before handing it off
✅ What education buyers are really looking for in a pitch
✅ The exact moment when it’s finally time to delegate sales
✅ Why sales reps multiply what works but never create what works
This episode is your wake-up call, but don’t stop here. If you missed these two conversations, catch them now. They’re the roadmap every founder needs to sharpen clarity and start closing leads immediately:
🎙️ (Re-Air) The Signature Solution: Your Proven Blueprint to a Clear Offer That Generates Leads and Wins the Education Market: Apple or Spotify
🎙️ LinkedIn Connection to Contract: Josh’s Proven Six-Step EdSales Method (No Paid Ads/Funnels/Cold Calls): Apple or Spotify
👉 These episodes + the EdSales Elevation Experience = the clarity and system education founders need to finally scale without spinning their wheels. Miss them, and you risk repeating the same failed sales cycle—losing leads, money, and momentum today.
📩 DM me “Clarity” to see how we help founders build an offer that converts inside the EdSales Elevation Experience.
📤 Know a founder trying to delegate too soon? Send them this episode—it could save them from wasting money on reps who can’t sell what isn’t clear.
✍️ Love the show?
Subscribe on Apple Podcasts and Spotify so more education founders can stop delegating too early and start scaling with confidence.
#EdTech #FounderSales #LeadGen #ClarityConverts #EdSales #BreakingTheGrade
