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EdSales Edge Show
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.
EdSales Edge Show
From Confusion to Clarity: JD Mosley-Matchett on the Message Shift That Turns Unclear Offers into Scalable, Trust-Building Growth for Education Founders
Most education founders and EdTech leaders think their problem is marketing.
But sometimes, the real issue is something more critical: Clarity
If your message isn’t clear, your market stops listening, no matter how brilliant your solution is.
That was the hard truth J.D. Mosley-Matchett, PhD had to face.
As the Founder & CEO of InforMaven.AI, JD’s mission was bold: help underfunded, overregulated colleges and universities harness the power of AI to operate more efficiently.
But even her biggest supporters couldn’t answer the question: “What exactly does she do?”
After joining accelerators and business programs, she kept hearing the same feedback:
“You’re clearly brilliant, but we don’t get it.”
Everything changed when she joined the EdSales Elevation Experience.
For the first time, JD wasn’t trying to figure it out alone. Surrounded by other education founders and guided by the Signature Solution framework, she slowed down, wrestled through the hard questions, and built total clarity around her offer.
It wasn’t easy, there were moments of doubt and tough feedback, but she stuck with it. And that discipline turned confusion into confidence.
Her message finally clicked. Her communication connected. And for the first time, clients instantly understood the transformation she was offering.
Because clarity isn’t a marketing skill, it’s a sales weapon.
5 Big Takeaways for Education Founders, EdTech Leaders & Higher Ed Innovators
1️⃣ Smart but Unclear Doesn’t Sell
JD’s story proves even the best product fails if buyers can’t instantly understand its value.
2️⃣ The Signature Solution Framework
How she turned years of scattered expertise into one clear, visual process that resonates with decision-makers.
3️⃣ Friction Creates Breakthroughs
The hardest exercise, defining her 9-step client journey, became the clarity unlock that repositioned her entire offer.
4️⃣ Ask Before You Sell
The “Raise Your Hand” strategy taught JD how to lead with curiosity, not a pitch, and turn conversations into contracts.
5️⃣ Community Is the Multiplier
Inside the right cohort, collaboration replaces confusion. JD’s growth accelerated because she wasn’t doing it alone.
If you’re an education founder, EdTech leader, or higher ed innovator who’s tired of hearing “I’m not sure I get it,” this episode is your turning point.
JD’s journey proves that scaling isn’t about talent, it’s about clarity, consistency, and the right framework.
📩 DM me “Clarity” and I’ll show you the exact Signature Solution framework JD used inside The EdSales Elevation Experience to turn her message into momentum.
📤 Know an education leader stuck in confusion?
Send them this episode, it might be the clarity shift that changes everything.
✍️ Loved the show?
Subscribe on Apple Podcasts and Spotify so more education founders, EdTech leaders, and higher ed changemakers can turn clarity into contracts and messaging into momentum.
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