Print’s new big data opportunity, with Chris Dawson Artwork

Print Matters - A Canon Podcast

Print Matters gives you business advice and insights from some of the print industry’s most engaging experts. Drawing on the themes and Make It Mantras from Canon’s Insight Report, our hosts Jo Lloyd and Jacky Hobson guide you through the opportunities and challenges of the printing world with the industry’s leading voices. Learn what’s hot in printing right now, what customers need from a print service provider today, and how you can expand your value propositions to foster additional revenue streams. Discover how digital print capabilities are evolving and why print is a powerful tool that should be in every marketer’s kit.

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Print Matters - A Canon Podcast

Print’s new big data opportunity, with Chris Dawson

April 25, 2022 • Chris Dawson • Season 1 • Episode 3

How can PSPs get more involved with data and personalisation? What are the barriers to doing so and what do printers have to do to get round them? Where do you start?

For many PSPs, working with data may be uncharted waters. But having access to the right data is the key to creating multi-channel, personalised campaigns that span print and digital effectively.

In this episode, Jacky Hobson speaks with Chris Dawson from Databroker, an organisation that provides B2B sales data for its clients’ marketing campaigns. Together, they explore why the smart deployment of data represents a compelling revenue opportunity for print service providers – and one many aren’t yet exploiting. As Chris says, joining the conversation is the first step.

This episode of Print Matters focuses on being digital, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast

Find Chris Dawson online:

Website: https://www.data-broker.co.uk/
Twitter: https://twitter.com/Databroker
LinkedIn: https://www.linkedin.com/company/databroker/
Chris’ LinkedIn: https://www.linkedin.com/in/chrisdawsondatabroker/