Print Matters - A Canon Podcast
Print Matters gives you business advice and insights from some of the print industry’s most engaging experts. Drawing on the themes and Make It Mantras from Canon’s Insight Report, our hosts Jo Lloyd and Jacky Hobson guide you through the opportunities and challenges of the printing world with the industry’s leading voices. Learn what’s hot in printing right now, what customers need from a print service provider today, and how you can expand your value propositions to foster additional revenue streams. Discover how digital print capabilities are evolving and why print is a powerful tool that should be in every marketer’s kit.
Episodes
15 episodes
Improving consumer perceptions of physical print, with Jonathan Tame
Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information. This episode ...
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Season 2
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Episode 3
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22:20
Standing out from the crowd in creative print, with Jason Moir
Finding ways to evolve and grow a print business in an increasingly digitally-focused world can be challenging. But providing fast, high-quality solutions to the issues faced by your customers can be a great way to go above and beyond – and bui...
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Season 2
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Episode 2
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18:23
Finding and keeping print talent with Neil Hoban
Post-COVID, businesses have faced a perfect storm of spiralling costs, supply chain problems and energy prices. And for print companies, that means it’s more important than ever to find and hold onto talented employees who are passionate about ...
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Season 2
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Episode 1
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22:59
Driving direct mail, with Amy Rodgers
In the era of TikTok advertising, influencer campaigns, and artificial intelligence, traditional marketing media can often be looked down upon. But WARC Creative’s recent report says there’s still a prominent place for print media in marketing ...
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Season 1
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Episode 12
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15:51
Printing on plastic, with Kath Doran
Did you know that 90% of library cards in the UK are printed by a century-old business called Spectrum Print & Plastics? But that’s not all this veteran print and print finishing company does. This episode of Print Matters – A Canon...
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Season 1
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Episode 11
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20:00
The future of print in the EU, with Beatrice Klose
Beatrice Klose, Secretary General of EU-wide graphic trade association Intergraf, knows all too well how long the EU takes to finalise laws – and why a strong and consistent voice in Brussels is so crucial for the print sector. In this ...
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Season 1
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Episode 10
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13:13
You can’t stop door drop, with Mark Davies
Has GDPR shrunk your database? Worried your digital marketing reach is not what it once was? Door drop marketing could be the antidote. Co-host Jacky Hobson speaks to Mark Davies, Managing Director of Whistl Doordrop Media, to explore w...
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Season 1
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Episode 9
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18:58
Benefits of joining the IPIA, with Brendan Perring
In this episode of Print Matters – A Canon Podcast, co-hostJo Lloyd speaks to Brendan Perring, General Manager at the IPIA (Independent Print Industries Association) to explore what the IPIA actually does for its members as well as his hot take...
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Season 1
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Episode 8
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26:22
Inspiring Print Innovation, with Jos Steutelings
Could the print industry in the Benelux region provide a blueprint for success elsewhere? In this episode, Jo Lloyd catches up with Jos Steutelings, Managing Director of VIGC, on the current state of play for the print...
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Season 1
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Episode 7
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16:49
Thriving through change, with Tom Cheesewright
Change, it’s said, is the only constant. And change is an area with which acclaimed author and applied futurist Tom Cheesewright is particularly familiar. He splits his time between future gazing, making predictions about what will impact b...
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Season 1
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Episode 6
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23:58
Get confident about print, with Ulbe Jelluma
Is print media dead? Not in the slightest. So where are its ambassadors? In this episode, Jacky Hobson discusses the potential impact of Canon’s Insight report on print’s perception gap with consultant Ulbe Jelluma. He uses compel...
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Season 1
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Episode 5
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15:30
Print’s digital transformation, with Stefano Biondi
Print is not only alive and kicking, it’s evolving. Paper already offers a trusted medium proven to speed up users’ purchasing decisions, but with new technologies that allow digital journeys to be embedded directly into static print assets, th...
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Season 1
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Episode 4
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17:42
Print’s new big data opportunity, with Chris Dawson
How can PSPs get more involved with data and personalisation? What are the barriers to doing so and what do printers have to do to get round them? Where do you start? For many PSPs, working with data may be uncharted waters. But h...
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Season 1
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Episode 3
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24:28
Proving print’s value to marketers, with Sarah Burns
Canon’s Insight Report found that brands and agencies continue to set aside significant budget for print marketing materials. But with buyers wanting more input from printers, and younger marketers being less exposed to printed media, the onus ...
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Season 1
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Episode 2
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29:37
Why consultancy is key in printing, with Rupert Smith
What does added value mean for a print service provider? And why does it matter? That’s one of the themes Rupert Smith, CEO of Halstan, tackles with Jo Lloyd in this episode of Print Matters. Over 100 years ago, Ru...
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Season 1
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Episode 1
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21:38
