The Sh*t you Struggle With (Formerly Getting Under The Surface)
The Sh*t You Struggle With (formerly Getting Under The Surface) is a podcast that
focuses on helping listeners improve their mental, physical and emotional health — with a focus on reducing stress, preventing (or reversing) burnout, & boosting resilience.
A large part of the podcast's focus is caregiver-centric, although it's also beneficial for parents, physicians, therapists, or anyone who is struggling with stress, burnout & anxiety.
The Sh*t you Struggle With (Formerly Getting Under The Surface)
Marketing Tip of the Day: When Selling Becomes Smelling & the Art of Relationship Building (ep.8)
I often find when people I don’t know try to “connect” with me on LinkedIn, they send a sales pitch just moments after I accept them into my network.
Nobody likes to be sold, not even the people doing the hardcore selling. But the quest for more business — especially if an organization is struggling through a pandemic — can leave professionals blind to the fact that they are essentially walking up to a complete stranger and proposing marriage — not even knowing their name.
This is when selling becomes "smelling."
And it can happen anywhere — on social media, your website, blog, or in the analog world. Avoid it, just as you would an expired container of milk.
In this episode of GUTS, we’ll talk about an alternative to smelling — the art of relationship building.
Links to the books mentioned in the podcast: