Getting Under The Surface (GUTS)

Marketing Tip of the Day: When Selling Becomes Smelling & the Art of Relationship Building (ep.8)

Joey Donovan Guido Season 1 Episode 8

I often find when people I don’t know try to “connect” with me on LinkedIn, they send a sales pitch just moments after I accept them into my network.

Nobody likes to be sold, not even the people doing the hardcore selling. But the quest for more business — especially if an organization is struggling through a pandemic — can leave professionals blind to the fact that they are essentially walking up to a complete stranger and proposing marriage — not even knowing their name.

This is when selling becomes "smelling."

And it can happen anywhere — on social media, your website, blog, or in the analog world. Avoid it, just as you would an expired container of milk.

In this episode of GUTS, we’ll talk about an alternative to smelling — the art of relationship building.

Links to the books mentioned in the podcast:

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ABOUT JOEY
Joey is a certified Teacher of Presence Life Coach, having studied with Eckhart Tolle at The School of Awakening. He has also studied, and practices, Native American spirituality, Buddhism, and the teachings of Ram Dass. Joey has been practicing mindfulness and meditation for many years, and is a long-time student on the subjects of self-care, neuroplasticity, trauma, psychology, spirituality, goals, and relationships.

LEARN MORE
Learn more about Joey, his life coaching practice, or book a complimentary discovery call by visiting his website.