Missions to Movements
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Each Wednesday, join Dana Snyder, speaker, digital strategist for nonprofits, and CEO and Founder of Positive Equation, as she interviews guests sharing real-world marketing case studies from organizations making a positive impact in the world and short-form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, grow your recurring giving efforts, or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! www.positiveequation.com Instagram: @positivequation
Missions to Movements
How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow!
If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention?
So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders.
Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program.
Resources & Links
Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org.
If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here.
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