Missions to Movements
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
Episodes
241 episodes
The Visibility Strategy That Unlocked a $1M Gift: Personal Branding for Nonprofit Leaders with Bofta Yimam
What if the thing standing between your nonprofit and a million dollar gift wasn't your programming, your data or even your ask, but your story?Emmy Award-winning journalist and StoryLede founder Bofta Yimam is here to talk abo...
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Episode 229
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36:51
The Accountability Gap: Why Knowing Isn't Enough (And What Actually Moves the Needle)
In this episode, Dana explores the gap between knowing about monthly giving and actually implementing it. She shares practical strategies from a recent mastermind call, emphasizing the importance of planning, community, and taking action to bui...
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Episode 228
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17:29
The Future of Direct Mail for Nonprofits: Bring Joy Back to the Mailbox
In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin....
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Episode 227
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32:10
How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge
Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that?It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break...
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Episode 226
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29:05
Inside the Monthly Giving Summit: Strategies, the Builder, and a Retreat for Recurring Revenue
It’s officially Monthly Giving Summit Day!!! This short episode is your invitation to join us and start building.In th...
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Episode 225
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11:07
Clarity Is the Strategy: Turning Experience into Influence with Brandy Walker
If your board can’t clearly articulate what you do in one sentence, your donors won’t either.Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally...
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Episode 224
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30:28
Monthly Giving Prediction #6: Monthly Donor Communities Move IRL
We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy. Sincere gatherings beat big productions when donors feel trusted, included, and invit...
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9:58
How to Get Your Board "On Board" with Monthly Giving
If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make.Board strategist C...
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Episode 223
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34:53
Monthly Giving Prediction #5: Retention Is Built Before the Gift
The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give. We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the stronges...
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8:09
Who Gets to Be ‘Legit’? BackBlack: The Movement That Proved Community Is the Infrastructure with Floyd Jones
A lot of movement builders might be thinking, who actually gets to be considered “legit”?We are celebrating Black History Month, and in a very short amount of time, BackBlack<...
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Episode 222
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30:33
Monthly Giving Prediction #4: AI-Powered Donor Care Moves From “Nice to Have” to Necessary
Quiet signals decide retention long before a donor hits “cancel.” We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue.&n...
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7:19
How To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen
How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing...
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Episode 221
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34:10
2026 Monthly Giving Prediction #3: Pause Isn’t Failure - Flexibility Becomes Non-Negotiable
Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable. We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prev...
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8:51
“How Can We Be Expansive Together?” The Future of Nonprofit Partnerships with United Way's Matthew Sutton
If a corporate partner had to tell a story about working with your nonprofit, what would they say? What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend ...
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Episode 220
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34:17
2026 Monthly Giving Prediction #2: The “Easiest Yes” Wins
What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask minds...
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5:58
How Small Words Spark Big Movements with Adriana Carrig, Little Words Project
At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actu...
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Episode 219
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41:40
2026 Monthly Giving Predictions: #1 - Recurring Giving Becomes Core Infrastructure
Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026.
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7:54
A Subscription-Economy Lens on Monthly Giving (And What It Means For 2026)
We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors.In this solo episode, I’m breaking down ...
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Episode 218
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10:16
7 Fundraising & Leadership Lessons Every Nonprofit Should Carry into 2026
In this special year-end recap episode, I’m revisiting seven of the most inspiring, quotable, “steal this idea” stories from 2025. You’ll hear the real numbers, tested strategies, and leadership insights you can carry straight into 2026....
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Episode 217
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43:59
I Didn’t Expect This Year to Go This Way: Reflections & Looking Ahead
This year held some of my highest highs and lowest lows, and much of it happened faster than I expected. In this solo episode, I’m reflecting honestly about what 2025 looked like for me, both personally and professionally. You’l...
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Episode 216
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14:26
From Practitioner to Funder: How to Build Collaborative Funding (Foundations & Grants) with Dr. Maggie Sullivan Marcus
When a former classroom educator becomes the one writing the checks, EVERYTHING about grantmaking shifts. Dr. Maggie Sullivan Marcus of the Sullivan Family Charitable Foundation brings a rare, dual perspective shaped by years in...
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Episode 215
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28:36
IMPOSSIBLE > Reasonable Goals: What IF Thinking 10x Can Clarify What Matters Most?
How can a 10X mindset replace incremental goals with focused, brave action that scales monthly giving and clarifies what to stop doing?• 10X mindset versus incremental growth• letting go of low-leverage work • applying bold ...
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14:06
Human-Centered Fundraising: Tammy Zonker Redefines What It Means to Be a Hero in Philanthropy
If you've ever wrestled with the tension between being donor-centered and community-centered in your fundraising, today's episode is going to feel like a deep exhale. The incredible Tammy Zonker, founder of Fundraising Transformed, has helpe...
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Episode 214
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38:31
Your Monthly Giving Blueprint: Free Community, Inside MGS 2026, & Mastermind Details
After an electrifying GivingTuesday, I’m here to share three BIG behind the scenes announcements that will directly support your recurring revenue goals and monthly giving programs in 2026:First, I’m thrilled to announce that my ...
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Episode 213
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19:39
Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday
Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emo...
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Episode 212
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11:32