Missions to Movements
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
Episodes
231 episodes
Monthly Giving Prediction #4: AI-Powered Donor Care Moves From “Nice to Have” to Necessary
Quiet signals decide retention long before a donor hits “cancel.” We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue.&n...
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6:31
How To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen
How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing...
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Episode 221
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33:21
2026 Monthly Giving Prediction #3: Pause Isn’t Failure - Flexibility Becomes Non-Negotiable
Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable. We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prev...
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8:02
“How Can We Be Expansive Together?” The Future of Nonprofit Partnerships with United Way's Matthew Sutton
If a corporate partner had to tell a story about working with your nonprofit, what would they say? What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend ...
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Episode 220
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33:28
2026 Monthly Giving Prediction #2: The “Easiest Yes” Wins
What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask minds...
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5:09
How Small Words Spark Big Movements with Adriana Carrig, Little Words Project
At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actu...
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Episode 219
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40:51
2026 Monthly Giving Predictions: #1 - Recurring Giving Becomes Core Infrastructure
Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026.
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7:05
A Subscription-Economy Lens on Monthly Giving (And What It Means For 2026)
We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors.In this solo episode, I’m breaking down ...
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Episode 218
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9:28
7 Fundraising & Leadership Lessons Every Nonprofit Should Carry into 2026
In this special year-end recap episode, I’m revisiting seven of the most inspiring, quotable, “steal this idea” stories from 2025. You’ll hear the real numbers, tested strategies, and leadership insights you can carry straight into 2026....
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Episode 217
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43:11
I Didn’t Expect This Year to Go This Way: Reflections & Looking Ahead
This year held some of my highest highs and lowest lows, and much of it happened faster than I expected. In this solo episode, I’m reflecting honestly about what 2025 looked like for me, both personally and professionally. You’l...
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Episode 216
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13:37
From Practitioner to Funder: How to Build Collaborative Funding (Foundations & Grants) with Dr. Maggie Sullivan Marcus
When a former classroom educator becomes the one writing the checks, EVERYTHING about grantmaking shifts. Dr. Maggie Sullivan Marcus of the Sullivan Family Charitable Foundation brings a rare, dual perspective shaped by years in...
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Episode 215
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27:48
IMPOSSIBLE > Reasonable Goals: What IF Thinking 10x Can Clarify What Matters Most?
How can a 10X mindset replace incremental goals with focused, brave action that scales monthly giving and clarifies what to stop doing?• 10X mindset versus incremental growth• letting go of low-leverage work • applying bold ...
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14:06
Human-Centered Fundraising: Tammy Zonker Redefines What It Means to Be a Hero in Philanthropy
If you've ever wrestled with the tension between being donor-centered and community-centered in your fundraising, today's episode is going to feel like a deep exhale. The incredible Tammy Zonker, founder of Fundraising Transformed, has helpe...
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Episode 214
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37:42
Your Monthly Giving Blueprint: Free Community, Inside MGS 2026, & Mastermind Details
After an electrifying GivingTuesday, I’m here to share three BIG behind the scenes announcements that will directly support your recurring revenue goals and monthly giving programs in 2026:First, I’m thrilled to announce that my ...
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Episode 213
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18:51
Send This One Email (That Cuts Through the Noise) the Day AFTER GivingTuesday
Most organizations rush straight from GivingTuesday into metrics, wrap-ups, and end-of-year planning, but if you do, you’re missing the most valuable moment of all: the DAY AFTER, when donors are still inspired and emo...
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Episode 212
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10:43
Improve Direct Mail Performance Using Behavioral Science & Personality Traits with Kevin Schulman
Fewer than five of charity: water’s donors wrote a check during a 75,000-piece direct mail test, yet direct mail STILL lifted revenue by 1.5-2%!Behavioral science expert and DonorVoice founder Kevin Schulman is here to talk about why...
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Episode 211
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48:30
Mobilizing Communities: A Data-Driven Approach to Grassroots Change
When your mission depends on people not just caring, but acting, the right data and technology infrastructure is so important. I am thrilled to welcome Emma Bloomberg, Founder and CEO of Murmuration<...
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Episode 210
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32:56
Start with Heart: Why Emotional Intelligence Is Every Fundraiser's Superpower with Bill Crouch
Would you believe me if I told you that emotional intelligence can transform donor relationships and drive sustainable fundraising growth? Bill Crouch is the visionary leader of BrightDot...
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Episode 209
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29:14
She Tripled the Budget and Built a 3-Campus Nonprofit - Here’s How with Hope Pavich from Care for Friends
What does it take to triple a nonprofit’s operating budget, raise $3.3 million for a capital campaign, complete a $10 million dollar facility renovation, AND expand to three campuses, all in just six years? Hope Pavich, Executive Director of...
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Episode 208
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33:04
At Capacity? Not Enough Time? Scale Your Mission with Fractional Support with Vicki Burkhart
If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of ...
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Episode 207
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31:59
From UCLA to 70+ Cities: End Overdose Sparked a College Campus Movement with Maddie Ward
At just 23 years old, Maddie Ward became Chief Operating Officer of End Overdose, a nonprofit that’s trained over 500,000 people to identify and respond to opioid overdoses. What began as ...
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Episode 206
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30:45
Boost Donor Engagement Before Year-End: This ONE Nurture Email Sparked 268 Replies
We explore the power of nurture campaigns as a critical strategy before launching year-end appeals. Sharing personal stories and gratitude before making asks creates deeper connections with donors and significantly improves engagement me...
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10:51
The CFO’s Case for Monthly Giving: How Recurring Donors Drive Long-Term Decision Making with Stephen Newland
What does recurring giving look like through a CFO’s eyes, vs. relying on grants and one-time gifts? It isn’t just good for cash flow – it’s the foundation for smarter, calmer leadership.Fractional CFO Stephen Newland is here to make...
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Episode 205
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20:50
How Nonprofits Can Get Featured in Holiday Gift Guides with AI-Powered Pitches
Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents. With millions of people searching for gifts th...
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9:38