Missions to Movements
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
Episodes
249 episodes
Belief Precedes Growth: Building a Recurring-First Culture with Dave Raley and Dana Snyder
Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Ce...
From Voice to Velocity: Visibility Through Thought Leadership with Dion Dawson (MGS Main Stage Session)
Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion’s Chicago Dream has generated more th...
The $50 Million Vote of Confidence: How MacKenzie Scott's Gift Is Fueling Native Forward's Boldest Chapter Yet with Angelique Albert
Angelique Albert believes that scaling a mission takes bold investments in marketing, the courage to make unconventional leadership decisions, and the willingness to make a case loud enough for the right partners to find you.Im...
Know Your Net Worth: Building Relational Equity with Allison Trowbridge
Relational equity is going to reframe the way you think about donors. Did you know loneliness is now considered a public health crisis, comparable to smoking 15 cigarettes a day?!In this bonus keynote from the
Why is Your Monthly Giving Program Not Growing?
Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors?In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple...
How Vibe AI Is Changing What's Possible for Nonprofits - And How I Built the Monthly Giving Builder to Prove It
Can you believe the tools that once required a full development team and a 6-figure budget can now be built in a matter of MONTHS with “vibe AI” for a fraction of the cost?In this solo episode, I’m sharing a behind-the-scenes look in...
What Season Is Your Monthly Giving Program In? (And Why the Retreat Meets You There)
Monthly Giving Retreat: Learn more + apply by 4/10 here! What season is your monthly giving program in right now — planting, growing, or stuck in a p...
What a Fundraising Conference Should Deliver - And How to Plan for It with Andrew Edwards
If you've ever been the only fundraiser in the room running the gala and fielding board questions about why an auction underperformed, today's guest has been exactly where you are. Andrew Edwards spent years on the front l...
The Visibility Strategy That Unlocked a $1M Gift: Personal Branding for Nonprofit Leaders with Bofta Yimam
What if the thing standing between your nonprofit and a million dollar gift wasn't your programming, your data or even your ask, but your story?Emmy Award-winning journalist and StoryLede founder Bofta Yimam is here to talk abo...
The Accountability Gap: Why Knowing Isn't Enough (And What Actually Moves the Needle)
In this episode, Dana explores the gap between knowing about monthly giving and actually implementing it. She shares practical strategies from a recent mastermind call, emphasizing the importance of planning, community, and taking action to bui...
The Future of Direct Mail for Nonprofits: Bring Joy Back to the Mailbox
In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin....
How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge
Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that?It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break...
Inside the Monthly Giving Summit: Strategies, the Builder, and a Retreat for Recurring Revenue
It’s officially Monthly Giving Summit Day!!! This short episode is your invitation to join us and start building.In th...
Clarity Is the Strategy: Turning Experience into Influence with Brandy Walker
If your board can’t clearly articulate what you do in one sentence, your donors won’t either.Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally...
Monthly Giving Prediction #6: Monthly Donor Communities Move IRL
We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy. Sincere gatherings beat big productions when donors feel trusted, included, and invit...
How to Get Your Board "On Board" with Monthly Giving
If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make.Board strategist C...
Monthly Giving Prediction #5: Retention Is Built Before the Gift
The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give. We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the stronges...
Who Gets to Be ‘Legit’? BackBlack: The Movement That Proved Community Is the Infrastructure with Floyd Jones
A lot of movement builders might be thinking, who actually gets to be considered “legit”?We are celebrating Black History Month, and in a very short amount of time, BackBlack<...
Monthly Giving Prediction #4: AI-Powered Donor Care Moves From “Nice to Have” to Necessary
Quiet signals decide retention long before a donor hits “cancel.” We explore how to turn early indicators—failed payments, skipped emails, reduced engagement—into timely, human responses that save relationships and revenue.&n...
How To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen
How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing...
2026 Monthly Giving Prediction #3: Pause Isn’t Failure - Flexibility Becomes Non-Negotiable
Donor flexibility is the quiet superpower of retention - and it’s about to become non-negotiable. We dig into why giving supporters control to pause, downgrade, skip, or shift billing dates doesn’t fuel cancellations; it prev...
“How Can We Be Expansive Together?” The Future of Nonprofit Partnerships with United Way's Matthew Sutton
If a corporate partner had to tell a story about working with your nonprofit, what would they say? What companies want from nonprofit partnerships has FUNDAMENTALLY changed. That’s why I’m excited for you to meet a great friend ...
2026 Monthly Giving Prediction #2: The “Easiest Yes” Wins
What if the smallest monthly gift unlocks the biggest lifetime value? We’re digging into our second Monthly Giving Prediction for 2026: lower entry points will become the norm in monthly giving - and they’ll outperform the high-ask minds...
How Small Words Spark Big Movements with Adriana Carrig, Little Words Project
At my third annual Monthly Giving Summit, you’ll hear from someone who understands how repeat engagement, community and generosity actu...
2026 Monthly Giving Predictions: #1 - Recurring Giving Becomes Core Infrastructure
Why monthly giving must move from a checkbox to core infrastructure and how that shift changes budgets, dashboards, and daily decisions. Practical prompts help you test your own reliance on recurring revenue and plan for a steadier 2026.