Missions to Movements
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
Missions to Movements
Branding vs Marketing - Where Should You Start with Taylor Shanklin
Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.
Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately. Let’s dig in.
Episode Partner: This episode is presented by Feathr. Feathr is trusted by nonprofits of all shapes and wing-spans — from the Humane Society and Meals on Wheels to IJM and the American Epilepsy Society, plus over a thousand more! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023.
Join me and Noah Barnett on January 26th for a free webinar, all about creating effective re-engagement campaigns. Click here to register.
In This Episode:
- What you NEED to ask yourself if you’re planning to audit your branding and marketing efforts this year.
- The importance of “dumbing down” your brand positioning statement to a 5-year old’s level, without the jargon.
- How the simple act of refreshing your logo can instantly level up your credibility and professionalism (and newsflash? You don’t need to invest in a 6-figure agency to get something that looks great).
- A behind the scenes look at how Taylor helped Alzheimer’s New Jersey reimagine their social media presence by transforming their message to be more human-centric.
- The incredibly affordable “unlimited graphic design” service Taylor created through her off-shoot brand, Creative Shizzle. Pricing starts at just $99 per month!
- Why we have to have a consistent drumbeat in our branding and marketing in order to play the long game.
Resources & Links
Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
Let's Connect!
- Send a DM on Instagram or LinkedIn and let us know what you think of the show!
- My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to bu...
