Missions to Movements
This isn't just another nonprofit podcast - it's your weekly invitation to think bigger, take bold risks, and create lasting change in an ever-evolving social impact landscape. Meet Dana Snyder, your guide through the evolving landscape of nonprofit innovation. She's on a mission to help change-makers like you push the boundaries of what's possible in nonprofit marketing and fundraising. Each week, Missions to Movements serves as your personal mastermind session, delivering actionable insights and bold strategies that challenge traditional nonprofit thinking. Dive into revolutionary approaches to digital fundraising, discover how to build magnetic monthly giving programs that create lasting donor relationships, and learn to amplify your voice as a thought leader in the social good space. Whether you're reimagining your organization's impact or forging game-changing partnerships, you'll find the ideas, insights, and inspiration to take your mission further than you've ever imagined. Ready to turn your mission into a movement?
Missions to Movements
Using Social Marketing to Attract, Retain & Convert Supporters with the NAACP & Red Cross
Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?
Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes!
And in just 3 years, Trovon Williams, Senior Vice President of Marketing and Communications for the NAACP grew their Instagram following from 12,000 to 1.8 million by honing their authentic voice.
Both Hailey and Trevon are breaking EVERYTHING down in this episode - from their strategies, to how they create content and hire their teams. This episode was previously recorded when I was moderating a panel at Classy Collaborative. I can’t wait for you to tune in!
In This Episode:
- How the Red Cross came up with a unique content strategy for TikTok to attract a Gen-Z audience
- Trovon’s secret sauce for scaling the NAACP Instagram to 1.8 million followers in 3 years
- The breakdown of Hailey and Trovon’s social media teams
- Why storytelling is a fundamental attribute of success in a social media role
- Social media is no longer a “nice to have” - it’s a necessity, and it’s a reputational issue
- How the NAACP and the Red Cross are creating digital advocacy and retaining donors
Resources & Links
Follow @americanredcross on TikTok and @americanredcross and @naacp on Instagram.
Check out the tools Trovon and Hailey recommend for social media and digital strategy: Sprout Social, Rival IQ, Brandwatch, CrowdTangle, and Google Analytics.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.
Episode Partners:
We’re so grateful to our partners for this episode: Feathr and Hustle!
Feathr is trusted by nonprofits of all shapes
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.
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